Exclusive products

Exclusive products let you reserve a collection for the customers you choose, such as VIPs or members of a tier. You set this up with rules on the Exclusive Product Rules page. Each rule picks one Shopify collection and decides who can buy from it, and how. Shopify enforces the rules in the cart and at checkout, with messages you write.

Open the page

In the Toki app, open Exclusive Products.
The page is titled Exclusive Product Rules. Your rules appear as numbered cards: Rule 1, Rule 2, and so on.

Before you create your first rule, the page shows Gate products for your best customers with an Add New Rule button.

Create a rule

Open Exclusive Products.
Click Add New Rule. A new card appears at the bottom of the list.
Under Access settings, pick a Product Collection. This is required.
Pick a Segment, or leave it empty to make the rule apply to all customers.
If some customers should never buy from this collection, pick a Blocked Segment.
Under Purchase settings, keep Purchase With on Money for a regular purchase. To let customers pay with their points instead, see Buy exclusive products with points.
Under Cart validation messages, write the messages customers see when a rule stops them, or leave the fields empty to use the standard messages.
Click Save. You see Saved when the rule is in place.

If you save a rule without a collection, the message Collection ID is required appears under the field. Pick a collection and save again.

To add another rule, click Add New Rule again. You can create as many rules as you need. To take a rule out, click Remove Rule in the card's header, then Save. To undo unsaved changes, click Discard in the bar at the top of the page.

Access settings

Field	What it does
Product Collection	The Shopify collection this rule applies to. Required. Each rule covers one collection.
Segment	Who can buy from the collection. Leave it empty and the rule applies to all customers.
Blocked Segment	Customers in this segment can't add products from the collection to the cart.

How access works

A rule with no Segment applies to every customer.
A rule with a Segment lets only members of that segment add the collection's products to the cart.
Customers in the Blocked Segment can't add the collection's products to the cart, even if they are also in the Segment.
Toki recognizes segment members in the cart through the segment's Shopify tags, set in the segment's Tracking: tags field. See Segments.
The checks run in the cart and at checkout through the validation function you connect once. See Connect exclusive product rules to checkout for which rules the cart check covers.

Purchase settings

Purchase With, Points, Purchasing Strategy, Limit Quantity, and Maximum Quantity control whether customers pay with money or points, how the purchase completes, and how many items they can add. New rules start on Money and Draft Order. See Buy exclusive products with points.

Messages customers see in the cart

Each rule has a Cart validation messages section with four fields. Each one covers a different reason a product can't go into the cart. When a rule stops a customer, they see the matching message.

Field	When the customer sees it	Standard message
Required access message	They are not in the rule's Segment.	You do not have the required access to add this product to the cart
Blocked access message	They are in the rule's Blocked Segment.	You are not eligible to add this product to the cart
Free product message	The rule is paid with Points through Checkout (Cart), and the product in the cart is not free. You can use `{{product_title}}`, which becomes the product's name.	The `{{product_title}}` must be free to be added to the cart
Quantity limit message	The quantity in the cart is above the rule's Maximum Quantity. You can use `{{max_quantity}}`, which becomes the limit.	You can only add up to `{{max_quantity}}` items to the cart

All four fields are optional. Each field shows its standard message in gray. Leave a field empty and customers see that standard message. When the limit is 1, the standard quantity message reads "You can only add one item to the cart" instead.

Write your own messages to match your store's voice and language. Spaces alone don't count as a message: a field with only spaces is treated as empty and the standard message applies.

{{product_title}} works in the Free product message and {{max_quantity}} works in the Quantity limit message. These are the two placeholders you can use.

Connect your rules to checkout

The Validation Function card on the right side of the page holds the Validation Function ID. This is a one-time connection that lets Shopify enforce your rules in the cart. See Connect exclusive product rules to checkout.

Plans

Exclusive Products is available on Toki's paid plans. On other plans, the page shows This option is available with one of our paid plans with a link to Billing, where you can compare plans. Once your plan includes Exclusive Products, Add New Rule and the Validation Function ID field are ready to use.

Buy exclusive products with points — points rules, Draft Order versus Checkout (Cart), quantity limits, and listing the products in the wallet
Connect exclusive product rules to checkout — pasting the Validation Function ID and what the cart checks
Segments — creating the segments a rule allows or blocks, and their Tracking: tags