What is Toki?

Toki is a loyalty and rewards platform for Shopify brands. It turns one-time buyers into repeat customers with points, referrals, memberships, and store credit — all running natively in your store, online and at POS.

This article gives you the lay of the land. Every building block below has its own section in these docs with detailed setup guides.

The building blocks

Rewards program

The core of Toki. Customers earn points (you can name the currency anything — stars, coins, petals) for actions you choose: purchases, creating an account, following you on social media, referring friends, and more. They redeem points for discounts, free products, store credit, or gift cards.

Learn how points work →

Paid memberships

Sell recurring or limited-time memberships that unlock exclusive perks: member pricing, exclusive products, bonus points multipliers, free shipping. Think of it as your own version of Amazon Prime.

Referrals

Give customers a personal referral link. When a friend makes their first purchase, both sides get rewarded. Built-in fraud protection keeps self-referrals and abuse out.

Wallet passes

Put your loyalty card in Apple Wallet and Google Wallet. Customers see their points balance on their phone, and you get a push-notification channel that doesn't depend on email open rates.

Campaigns & automation

• Campaigns — limited-time promotions like double-points weekends.
• Workflows — automation triggered by customer behavior (e.g. "when a customer hits 500 points, send them an email").
• Timers — countdowns that create urgency for offers.

Store experience

Exclusive products only members can buy, personalized product recommendations, and on-site widgets that show customers their points and available rewards while they shop.

Communities

Group customers into communities and reward them together — great for ambassadors, wholesale customers, or local clubs.

Where everything lives

Everything is managed from the merchant portal, which you can open from your Shopify admin under Apps → Toki. The sidebar mirrors the structure of these docs: Rewards Program, Paid Memberships, Referrals, Wallet Passes, Campaigns, Workflows, Design, and so on.

Next steps

1. Install Toki — takes a few minutes from the Shopify App Store.
2. Set up how customers earn and spend points.
3. Launch, then layer on referrals, memberships, and wallet passes as you go.