Blog

Latest articles and insights about customer loyalty and retention

Affiliate marketing Analysis Basics Build online community Case Study Community marketing strategy Customer data integration Customer experience omnichannel Customer loyalty Customer loyalty analytics Customer loyalty programs Customer retention Customer retention rate calculation Customer retention rate formula Customer retention strategies Customer satisfaction Customer segmentation Deep Dive Digital wallet marketing E-commerce E-commerce growth strategy ECommerce loyalty programs Ecommerce customer retention strategies Gamified loyalty programs How to start a rewards program How-To Increasing customer lifetime value Insights Inspiration Interview Loyalty Loyalty program ROI Loyalty program analytics Loyalty program gamification Loyalty program kpis Loyalty program template Loyalty programs Marketing Omnichannel loyalty program Partnerships Points reward system Product Referral marketing Referral marketing strategies Referral program email Referral program rewards Referral program templates Retention Retention cost formula Reward psychology Strategy Subscription retention strategies Turn customers into advocates

June 15, 2025How to start a rewards program

How to Start a Rewards Program That Actually Works

June 14, 2025Customer satisfaction

Top Customer Satisfaction Measurement Methods for 2025

June 13, 2025Customer retention rate formula

Customer Retention Rate Formula: Your Complete Success Guide

June 12, 2025Referral program rewards

Top Referral Program Rewards to Boost Customer Engagement

June 10, 2025Customer loyalty programs

Customer Loyalty Program Examples to Boost Retention

June 9, 2025Customer retention strategies

Top Customer Retention Strategies for E-commerce Success

June 8, 2025Points reward system

Points Reward System: Boost Customer Loyalty Today

June 7, 2025Customer experience omnichannel

Customer Experience Omnichannel: Your Complete Guide

June 6, 2025Customer segmentation

Customer Segmentation Examples to Inspire Your Marketing

June 5, 2025Referral marketing strategies

Top Referral Marketing Strategies to Boost Growth in 2025

June 4, 2025ECommerce loyalty programs

Top Ecommerce Loyalty Programs to Boost Customer Retention

June 2, 2025Customer retention rate calculation

Customer Retention Rate Calculation: Your Complete Guide

June 1, 2025Omnichannel loyalty program

Omnichannel Loyalty Program Success: Your Complete Guide

May 31, 2025Gamified loyalty programs

Boost Sales with Gamified Loyalty Programs

May 30, 2025Increasing customer lifetime value

Boost Sales by Increasing Customer Lifetime Value Today

May 29, 2025Customer retention

6 Customer Retention KPIs You Should Track in 2025

May 28, 2025Turn customers into advocates

Turn Customers Into Advocates: Modern Growth Playbook

May 27, 2025Loyalty program analytics

Loyalty Program Analytics That Drive Real Results

May 26, 2025Subscription retention strategies

8 Key Subscription Retention Strategies for 2025

May 25, 2025Referral marketing

Referral Program Best Practices for E-commerce in 2025

May 24, 2025Loyalty program kpis

Essential Loyalty Program KPIs to Boost Your ROI in 2025

May 23, 2025Ecommerce customer retention strategies

Top Ecommerce Customer Retention Strategies for 2025

May 22, 2025Loyalty program ROI

Boost Your Loyalty Program ROI with Proven Strategies

May 21, 2025Loyalty program template

Top Loyalty Program Template Ideas for 2025

May 20, 2025Community marketing strategy

Community Marketing Strategy: Drive Engagement & Results

May 19, 2025Retention cost formula

Customer Retention Cost Formula: Boost Profits Easily

May 18, 2025Reward psychology

Reward Psychology: Boost Motivation & Change Behavior

May 17, 2025Build online community

How to Build Online Community | Proven Strategies & Tips

May 16, 2025E-commerce growth strategy

E-commerce Growth Strategy: Boost Your Online Sales Today

May 15, 2025Customer data integration

Customer Data Integration Best Practices for 2025

May 14, 2025Customer loyalty analytics

Boost Business Growth with Customer Loyalty Analytics

May 13, 2025Affiliate marketing

Affiliate Marketing Sales Funnel: Key Strategies for Success

May 12, 2025Referral program email

Boost Your Business with a Referral Program Email Strategy

May 11, 2025Referral program templates

Top Referral Program Templates to Boost Customer Growth

May 10, 2025Digital wallet marketing

Digital Wallet Marketing Strategies to Boost Engagement

May 9, 2025Customer loyalty

Top Retail Customer Loyalty Programs to Boost Sales

May 8, 2025Customer loyalty programs

Top Examples of Customer Loyalty Programs to Boost Engagement

May 7, 2025Loyalty program gamification

Loyalty Program Gamification Tips to Boost Engagement

May 6, 2025Loyalty programs

6 Loyalty Program Tiers to Maximize Customer Engagement

May 5, 2025Partnerships

Easy Subscriptions

May 5, 2025Loyalty

Loyalty Program Best Practices to Boost Customer Retention

May 4, 2025Loyalty

Shopify Paid Memberships: Boost Revenue & Loyalty with Toki

May 3, 2025Analysis

Boost Customer Lifetime Value with Proven Strategies

May 2, 2025Analysis

7 Key Customer Retention Metrics for E-commerce

May 1, 2025Retention

Ecommerce Customer Retention Strategies to Boost Loyalty

April 30, 2025Strategy

Loyalty Program Mistakes Shopify Brands Keep Making (And How to Avoid Them)

April 29, 2025Analysis

Customer Retention Metrics Every Shopify Brand Should Track

April 28, 2025Analysis

The Psychology of Loyalty: Why Customers Buy Again (And Again)

April 27, 2025Basics

What Is a Loyalty Program? A Beginner's Guide for Shopify Merchants

April 25, 2025Product

Toki Loyalty App: 7 Powerful Features You Didn't Know You Needed

April 24, 2025Product

Built for Shopify: What It Means and Why Toki Earned the Badge

April 23, 2025Product

What Makes Toki Different From Smile.io or Yotpo?

April 22, 2025Analysis

The State of Loyalty Programs in 2025: Trends Every Shopify Brand Should Know

April 21, 2025Strategy

Why Your Shopify Loyalty Program Isn't Working (And How to Fix It)

April 20, 2025Inspiration

Best Loyalty Program Examples From Real Shopify Stores (2025 Edition)

April 19, 2025Insights

What 400+ Shopify Merchants Taught Us About Loyalty Programs

April 18, 2025How-To

How to Set Up a Rewards Program in Shopify in 10 Minutes (Step-by-Step)

April 17, 2025Strategy

Referral vs Loyalty vs Membership: Which Retention Strategy Should You Use?

April 16, 2025Strategy

How to Reward Repeat Customers Without Killing Your Margins

April 15, 2025Strategy

How to Build a Shopify Loyalty Program That Actually Increases LTV

March 19, 2025Analysis

Loyalty Program Platforms for Shopify in 2025: Spotlight on Toki

March 18, 2025Analysis

Subscription Pricing Models: A Comprehensive Guide for Businesses in 2025

March 17, 2025Analysis

Luxury Loyalty Programs: Elevating Customer Experience in High-End Brands

March 10, 2025Analysis

How Much Cashback Should I Give in My Loyalty Program?

March 5, 2025Analysis

How to Choose the Perfect Discounts for Your Loyalty Program

March 1, 2025Analysis

5 Ways to Drive Revenue with Customer Loyalty and Engagement

February 25, 2025Loyalty

Loyalty Program Terms and Conditions Template

February 20, 2025Loyalty

How to Protect Your Business from Loyalty Programs Fraud

February 15, 2025Loyalty

Best Converting Shopify Themes for 2025

February 10, 2025Loyalty

Top Reasons for Customer Churn and How to Address Them in 2025

December 11, 2023Analysis

How AI will affect your brand in the future

December 11, 2023Analysis

How to use AI in your day to day as a brand

November 27, 2023Analysis

Social Tracking: What Social Behaviors are possible to track and reward

October 19, 2023Deep Dive

Case Study: How does the e.l.f. Beauty Squad Loyalty Program Work

October 18, 2023Deep Dive

Case Study: How doe the TJX Rewards Program Work

October 18, 2023Deep Dive

Case Study: How does Nordstrom Reward Program Work

October 18, 2023Deep Dive

Case Study: How does the Hollister House Rewards Program Work

October 18, 2023Deep Dive

Case Study: How does the Kohl's Rewards Program Work

October 18, 2023Deep Dive

Case Study: How the Express Insider Loyalty Program Works

October 18, 2023Deep Dive

Case Study: How the Gap Good Rewards Program Works

October 18, 2023Deep Dive

Case Study: How the Victoria’s Secret Credit Card Program Works

October 16, 2023Loyalty

10 Brands who used Loyalty to Grow

October 16, 2023Deep Dive

10 Ecom success stories

October 16, 2023Loyalty

10 Types of Loyalty Programs

October 16, 2023Case Study

20 of the Best Ecom Success Stories

October 16, 2023Loyalty

Gorgeous Loyalty Emails

October 16, 2023Loyalty

Great Loyalty Program Email Examples

October 16, 2023Loyalty

How to Build a Great SMS First Loyalty Program

October 16, 2023Loyalty

How to Structure an SMS Loyalty Program for Growth

October 16, 2023Marketing

Loyalty Emails 101

October 16, 2023Marketing

Loyalty Emails that Crush Every Time

October 16, 2023Marketing

Marketers Guide to Loyalty Marketing Automation

October 16, 2023Marketing

Marketers Guide to SMS Loyalty

October 16, 2023Marketing

The best of the best emails in loyalty

October 16, 2023Marketing

Top 10 Best marketing tools for Shopify

October 16, 2023E-commerce

Top 10 Most Important Tools for an enterprise e-commerce brand

October 16, 2023Loyalty

What are the Best Ways to Use SMS with Loyalty?

October 12, 2023E-commerce

The Best Returns Platforms for Shopify Merchants (Oct 2023)

October 12, 2023Analysis

Top Best Review Platforms for Shopify Merchants (Oct 2023)

October 2, 2023Analysis

Best Loyalty Programs for Beauty Brands

October 2, 2023Analysis

Best Loyalty Programs for CPG Brands

October 2, 2023Loyalty

Best Loyalty Programs for Fashion Brands

October 2, 2023Analysis

Best Loyalty Programs for Furniture Brands

October 2, 2023Analysis

Best Loyalty Programs for Grocery Stores

October 2, 2023Analysis

Best Loyalty Programs for Jewelry Brands

October 2, 2023Analysis

Best Loyalty Programs for Meal Delivery Brands

October 2, 2023Analysis

Best Loyalty Programs for Parenting Brands

October 2, 2023Loyalty

Best Loyalty Programs for Pet Brands

October 2, 2023Analysis

Best Loyalty Programs for Shoe Brands

September 26, 2023Analysis

How to Address the Most Common Reasons for Customer Churn

September 26, 2023Analysis

How to Calculate the ROI of Your Loyalty and Retention Initiatives

September 26, 2023Analysis

How to Create a Seamless Omnichannel Experience for Your Customers

September 26, 2023Analysis

How to Create Gamification within Your Loyalty Program

September 26, 2023Analysis

How to Identify Which Customer Segments to Focus on for Retention

September 21, 2023Strategy

Determine the KPI's for Your Referral Program

September 21, 2023Analysis

Determining the Eligibility Criteria of a Successful Referral Program

September 21, 2023Analysis

How to Communicate Your Subscription Benefits to Customers

September 21, 2023Analysis

How to Decide Incentives for Your Referral Program: Cash Rewards or Discounts?

September 21, 2023Analysis

How to Decide on Your Subscription Pricing Model

September 21, 2023Analysis

How to Identify Your Most Valuable Customers as a Shopify Brand

September 21, 2023Analysis

How to Plan Your Referral Program Budget

September 21, 2023Marketing

How to Promote Your Referral Program

September 21, 2023Analysis

How to Set Up a Referral Reward Structure

September 21, 2023Analysis

How to Track and Measure the Success of Your Referral Program

September 21, 2023Analysis

KPI's to Track and Measure the Success of Your Subscription Platform

September 21, 2023Strategy

Should I Upgrade to Shopify Plus? The Benefits Vs Staying on Shopify

September 21, 2023Analysis

Should My Referral Program Be Open to Existing and New Customers?

September 21, 2023Analysis

What are the Legal and Compliance Considerations for Subscriptions?

September 21, 2023Analysis

Legal and Regulatory Considerations for Referral Programs

September 21, 2023Analysis

Why Set Up a Subscription Platform

September 19, 2023Analysis

How to Budget Around a Loyalty Program

September 19, 2023Analysis

How to Create a Timeline for Implementing a Loyalty Program

September 19, 2023Analysis

How to Differentiate Your Loyalty Program from Competitors

September 19, 2023Analysis

How to Handle Customer Data and Privacy Concerns in a Loyalty Program

September 19, 2023Analysis

How to Handle Fraud or Abuse in Your Loyalty Program

September 19, 2023Analysis

How to Integrate a Loyalty Program with Your POS System

September 19, 2023Analysis

How to Make Your Loyalty Program Mobile Friendly

September 19, 2023Analysis

How to Measure the Success of a Loyalty Program

September 19, 2023Analysis

How to Offer a Referral Program Within Your Loyalty Program

September 19, 2023Analysis

How to Promote Your Loyalty Program to Your Customers

September 19, 2023Analysis

How to Set Up an Expiration Policy for Earned Rewards or Points

September 19, 2023Analysis

How to Think About Points Regulation and Tax Implications with Loyalty Programs

September 19, 2023Analysis

How to Track and Manage Your Loyalty Program Members

September 19, 2023Analysis

The Most Appealing Types of Rewards for Loyalty Members

September 19, 2023Analysis

What Data and Customer Insights Should You Be Collecting on Your Loyalty Program

September 18, 2023Analysis

Beautiful Loyalty Programs for Shopify: A Comprehensive Guide

September 18, 2023Analysis

Highest Converting Shopify Themes: A Comprehensive Guide

September 18, 2023Analysis

How Much Does it Cost to Develop an Ecommerce Website

September 18, 2023Analysis

How to Make Your First Sale on Shopify

September 18, 2023Analysis

Loyalty Lion Vs Yotpo: A Detailed Comparison

September 18, 2023Analysis

Understanding Loyalty Platform as a Service

September 18, 2023Analysis

Implementing and Managing a Shopify Loyalty Card Program

September 18, 2023Analysis

Use Machine Learning to Improve Customer Loyalty

September 18, 2023Analysis

Yotpo Vs Loyalty Lion: A Comparative Analysis

September 17, 2023Analysis

What is Trending Now in Ecommerce

September 14, 2023Analysis

Choosing the Perfect Ecommerce Loyalty Program: Loyalty Lion, Smile.io, or Yotpo? Let's Find Out!

September 13, 2023Analysis

Smile.io vs. Competitors: Is Smile Pricing a Steal or a Splurge?

September 12, 2023Analysis

What are the Latest Trends in Enterprise Loyalty Software

September 11, 2023Case Study

How Little + Lively sees a 160X ROI with Loyalty Activation Principles

September 11, 2023Analysis

The 5 Best SaaS Platforms for Online Loyalty Programs

September 10, 2023Analysis

Strategies For Maximizing Customer Lifetime Value in Ecommerce

September 9, 2023Strategy

How To Collect Zero Party Data For Your Shopify Store?

September 7, 2023Strategy

Choosing the Best Shopify Rewards App

September 6, 2023Analysis

How To Make Loyalty 50% of Your Ecommerce Revenue

September 5, 2023Analysis

5 Ways to Drive Revenue with Customer Loyalty and Engagement

September 5, 2023Analysis

Exploring the Future Trends in Ecommerce Subscription

August 31, 2023Analysis

Save Money on Ad-spend by Using A Shopify Subscription App

August 31, 2023Analysis

The Top 5 Subscription Apps for Your Shopify Store

August 25, 2023Analysis

Choosing The Best Shopify Rewards App

August 25, 2023Analysis

The Best Shopify Loyalty App to Increase Sales Effortlessly

August 23, 2023Strategy

Create the Perfect Customer Experience with a Subscription App on Shopify

August 23, 2023Case Study

How Lunchbox 3Xed Their Loyalty Revenue by switching to Toki

July 27, 2023Case Study

How Dr. Jen's Ramped Their Referral Program by 1100%

July 24, 2023Analysis

Emails You Need to 10x Your Loyalty + Referral Revenue

July 19, 2023Analysis

How to go from passive loyalty to active loyalty (+ drive 10x more revenue)

July 17, 2023Analysis

The Top 5 Best Cashback Programs in E-commerce Loyalty

July 17, 2023Analysis

The Top 5 Best Rebates Programs in E-commerce Loyalty

July 17, 2023Case Study

How Gardencup Drives 10% of Their Revenue through Toki

July 17, 2023Analysis

NFC Chips vs QR Codes and how to use them in e-commerce

July 17, 2023Analysis

How to think about offering rebates + cashback to your customers

July 17, 2023Analysis

Statistics on Loyalty Programs and Why to Set One Up

July 17, 2023Analysis

How to think about structuring a loyalty program - points vs store credit

July 9, 2023Analysis

How to amp up your referrals

July 9, 2023Analysis

How to Incentivize more UGC

July 9, 2023Analysis

How to Incentivize more Zero Party Data

June 21, 2023Case Study

How SACHEU Beauty 2Xed their RPR with TokiLoyalty + TokiMemberships

June 13, 2023Analysis

A Deep Dive into Airline Points

June 13, 2023Analysis

A Look at Hotel Loyalty/Rewards

June 13, 2023Interview

Investment opportunities + hype-free web3 strategies with Mara Chaben.

June 13, 2023Analysis

Death of the Cookie

June 13, 2023Interview

How this seven-figure D2C founder thinks about loyalty, retention and web3

June 13, 2023Case Study

How Raize 2X-ed Their CLTV with TokiLoyalty

June 13, 2023Analysis

How Starbucks uses loyalty/rewards programs

June 13, 2023Case Study

How Starday Increased Their RPR by 4X with TokiEngagement

June 13, 2023Analysis

Supercharge your data collection with Octane AI and KnoCommerce

June 13, 2023Analysis

Loyalty is Dead

June 13, 2023Analysis

Analysis: Paid Loyalty vs. Earned Loyalty

June 13, 2023Analysis

Sephora Dominates the Makeup and Loyalty Game

June 13, 2023Analysis

Why use blockchain for loyalty?