Toki next to Smile.io, LoyaltyLion, Yotpo Loyalty, Rivo, Growave, BON Loyalty, Joy Loyalty, Appstle Loyalty, Rise.ai and Marsello: the price at 300, 500, 1,000, 3,000 orders a month, which plan you'd be on, where VIP tiers start, and what each plan card includes. Every number comes from the apps' Shopify App Store listings and pricing pages, checked November 2026.
Toki is our app. The other 10 are real recommendations with their own fit, and each comparison says when to pick them instead.
A month with 1,000 orders and VIP tiers: the cheapest plan that includes them, from the plan cards.
The cheapest plan at each volume, and underneath it the cheapest plan that includes VIP tiers. Two things decide most of the gaps: whether a plan is a ceiling you must upgrade past or a base you can exceed for a per-order fee, and which plan VIP tiers sit on.
| Orders a month | 300 | 500 | 1,000 | 3,000 |
|---|---|---|---|---|
| Toki | $0 Free | $0 Free | $0 Free | $299 Growth |
| Smile.io | $15 Essential with VIP tiers: $199 (Growth) | $15 Essential with VIP tiers: $199 (Growth) | $79 Standard with VIP tiers: $199 (Growth) | $299 Growth |
| LoyaltyLion | $0 Free plan with VIP tiers: Custom quote (Advanced) | $199 Classic with VIP tiers: Custom quote (Advanced) | Custom quote Advanced | Custom quote Advanced |
| Yotpo Loyalty | $199 Pro with VIP tiers: Custom quote (Premium) | $199 Pro with VIP tiers: Custom quote (Premium) | from $239 Pro with VIP tiers: Custom quote (Premium) | from $399 Pro with VIP tiers: Custom quote (Premium) |
| Rivo | $15 Essential with VIP tiers: $49 (Scale) | $15 Essential with VIP tiers: $69 (Scale) | $169 Scale | $499 Scale |
| Growave | $15 Entry with VIP tiers: $199 (Growth) | $15 Entry with VIP tiers: $199 (Growth) | $115 Entry with VIP tiers: $199 (Growth) | $424 Growth |
| BON Loyalty | $15 Starter with VIP tiers: $129 (Growth) | $29 Basic with VIP tiers: $129 (Growth) | $129 Growth | $129 Growth |
| Joy Loyalty | $29 Essential with VIP tiers: $129 (Advanced) | $29 Essential with VIP tiers: $129 (Advanced) | $104 Essential with VIP tiers: $129 (Advanced) | $229 Advanced |
| Appstle Loyalty | $10 Starter with VIP tiers: $30 (Business) | $10 Starter with VIP tiers: $30 (Business) | $30 Business | $100 Business Premium |
| Rise.ai | $60 Small-Business VIP tiers not on the plan cards | $75 Small-Business VIP tiers not on the plan cards | $150 Small-Business VIP tiers not on the plan cards | $300 Pro VIP tiers not on the plan cards |
| Marsello | $60 Loyalty Launch with VIP tiers: $120 (Loyalty Accelerate) | $60 Loyalty Launch with VIP tiers: $120 (Loyalty Accelerate) | $60 Loyalty Launch with VIP tiers: $120 (Loyalty Accelerate) | $60 Loyalty Launch with VIP tiers: $120 (Loyalty Accelerate) |
The cheapest plan at each volume, computed from the plan cards on the Shopify App Store (November 2026): the plan's price plus its printed per-order or per-100-orders rate above the included volume, and never a plan whose ceiling is below the volume. “With VIP tiers” is the cheapest plan that includes them (an add-on doesn't count). “From” marks a rate range on the listing (Yotpo Pro: $0.08–$0.20 an order); the low end is shown. Custom quotes have no public price. Monthly billing, USD, before taxes and trials; your own volume: pricing calculator. Above 5,000 orders a month most vendors, Toki included, quote Enterprise pricing.
The columns that decide most choices, in each listing's own words. “Not on the plan cards” means the listing's plans don't mention it.
| Free plan | VIP tiers | Orders above the plan | Shopify POS | Apple & Google Wallet passes | Paid memberships | Rating | |
|---|---|---|---|---|---|---|---|
| Toki | Up to 1,000 orders a month, with points, VIP tiers, referrals, the Customer Hub and Shopify POS | Every plan, the free plan included | $0.15 per order above the plan's volume, on every plan; no forced upgrade | Every plan: a Toki tile in Shopify POS to earn and redeem at the register | Pay as you Go and up | Pay as you Go and up: monthly, annual or lifetime plans with trials | 4.9 (98) |
| Smile.io | Up to 200 monthly orders; points, referrals and Shopify POS, no VIP tiers | Growth, $199/month | Below 2,500 orders each plan is a ceiling: outgrow it and you move up a plan. Growth adds $20 per 100 orders above 2,500 | Every plan, the free plan included | Not on the plan cards | Not on the plan cards | 4.9 (4,669) |
| LoyaltyLion | 400 monthly orders; points, discount rewards, analytics, 7 languages, no VIP tiers | An optional add-on on Classic; included from Advanced, which is a custom quote | Above 500 orders a month the listing sends you to sales for a custom Advanced or Plus quote | Classic: a single location; several locations from Advanced | Loyalty Pass, an optional add-on on every plan | Not on the plan cards | 4.7 (550) |
| Yotpo Loyalty | Stores with fewer than 100 monthly orders; purchase points, discounts and referrals | Premium, a custom quote | Pro: $0.08–$0.20 per order above 500; above 5,000 orders, see yotpo.com/pricing | Premium, a custom quote | Not on the plan cards | Not on the plan cards | 4.7 (966) |
| Rivo | Up to 200 monthly orders; a points program, branding and automated emails | Scale, $49/month | Scale: $20 per 100 orders above 400, capped at $499; Plus covers 2,500, then a custom quote | Essential and up | Not on the plan cards | Not on the plan cards | 4.7 (1,440) |
| Growave | 200 orders a month; points, a wishlist and product reviews, with Growave branding | Growth, $199/month | $20 per 100 orders on Entry, $15 on Growth, $10 on Plus | Entry and up | Growth, $199/month | Not on the plan cards | 4.8 (1,285) |
| BON Loyalty | Up to 150 monthly orders; points, an anti-cheat referral program, automated emails, discount and free-shipping rewards | Growth, $129/month | Free, Starter and Basic are ceilings (150, 300 and 500 orders); Growth has unlimited monthly orders at a flat $129 | Basic, $29/month and up | Not on the plan cards | Not on the plan cards | 5.0 (1,984) |
| Joy Loyalty | 250 monthly orders; points and rewards, referrals with fraud prevention, a loyalty widget and email notifications | Advanced, $129/month | $15 per 100 orders on Essential, $10 on Advanced, $5 on Ultimate | Advanced, $129/month (POS loyalty extension) | Advanced, $129/month | Advanced, $129/month (paid membership programs) | 4.9 (1,789) |
| Appstle Loyalty | Up to 250 orders a month; points, loyalty pages, store credit, referrals, milestone emails and analytics | Business, $30/month (until 2,000 orders in a month) | Free, Starter and Business are ceilings (250, 500 and 2,000 orders); Business Premium covers 5,000 at $100, then $0.015 per order | Starter, $10/month and up | Not on the plan cards | Not on the plan cards | 5.0 (1,478) |
| Rise.ai | None: Starter is $19.99/month with 100 orders included | Not on the plan cards | $0.20 per order above 100 (Starter), $0.15 above 400 (Small-Business), $0.10 above 2,000 (Pro) | Not on the plan cards | Not on the plan cards | Not on the plan cards | 4.8 (766) |
| Marsello | None: Loyalty Launch is $60/month per site | Loyalty Accelerate, $120/month per site | No order meter: priced per site (each POS location or online store is a site); email, SMS and customer add-ons on top | Every plan: Shopify POS, Lightspeed, Heartland Retail, Clover, Cin7 | Every plan, Launch included | Not on the plan cards | 4.2 (162) |
From each app's Shopify App Store listing and pricing page, November 2026. “Not on the plan cards” means the listing's plans don't mention it.
Each comparison walks through the competitor's plans, where merchants hit the wall, Toki next to it row by row, four other alternatives, and how to move your points balances over.
Smile.io pricing explained, Toki vs Smile.io row by row, and four more Smile.io alternatives for Shopify (LoyaltyLion, Yotpo, Rivo, Growave) compared on free-plan limits, VIP tiers, POS and cost at 300 to 5,000 orders a month.
Read the comparison →LoyaltyLion pricing explained (free to 400 orders, Classic at $199, custom quotes above 500), Toki vs LoyaltyLion row by row, and four more LoyaltyLion alternatives for Shopify compared on VIP tiers, POS and cost at 300 to 5,000 orders a month.
Read the comparison →Yotpo Loyalty pricing explained (free under 100 orders, Pro at $199 plus $0.08–$0.20 an order, VIP tiers on Premium), Toki vs Yotpo Loyalty row by row, and four more Yotpo alternatives for Shopify compared on cost at 300 to 5,000 orders a month.
Read the comparison →Rivo pricing explained (free to 200 orders, Essential $15, Scale $49 plus $20 per 100 orders, Plus $499), Toki vs Rivo row by row, and four more Rivo alternatives for Shopify compared on VIP tiers, POS and cost at 300 to 3,000 orders a month.
Read the comparison →Growave pricing explained (free to 200 orders, Entry $15 plus $20 per 100 orders, Growth $199 for VIP tiers and wallet passes, Plus $499), Toki vs Growave row by row, and four more Growave alternatives for Shopify compared on cost at 300 to 3,000 orders a month.
Read the comparison →BON Loyalty pricing explained (free to 150 orders, Starter $15, Basic $29 for POS, Growth $129 unlimited orders with VIP tiers), Toki vs BON row by row, and four more BON Loyalty alternatives for Shopify compared on cost at 300 to 3,000 orders a month.
Read the comparison →Joy Loyalty pricing explained (free to 250 orders, Essential $29 plus $15 per 100 orders, Advanced $129 for VIP tiers, POS, wallet passes and memberships, Ultimate $499), Toki vs Joy row by row, and four more Joy alternatives for Shopify compared on cost at 300 to 3,000 orders a month.
Read the comparison →Appstle Loyalty pricing explained (free to 250 orders, Starter $10 for POS, Business $30 for VIP tiers up to 2,000 orders, Business Premium $100), Toki vs Appstle row by row, and four more Appstle alternatives for Shopify compared on cost at 300 to 3,000 orders a month.
Read the comparison →Rise.ai pricing explained (Starter $19.99 plus $0.20 an order above 100, Small-Business $59.99, Pro $199.99 for 2,000 orders), Toki vs Rise.ai row by row, and four more Rise.ai alternatives for Shopify compared on store credit, gift cards, VIP tiers and cost at 300 to 3,000 orders a month.
Read the comparison →Marsello pricing explained ($60/month per site for Loyalty Launch with wallet passes, $120 for Accelerate with VIP tiers, add-ons for email and SMS), Toki vs Marsello row by row, and four more Marsello alternatives for Shopify and retail POS compared on cost at 300 to 3,000 orders a month.
Read the comparison →Want a number for your own store? Pricing calculator. Looking beyond Shopify apps? The 10 best loyalty program platforms covers omnichannel and enterprise platforms too.
It depends on your order volume and on whether you need VIP tiers. Up to 1,000 orders a month Toki is free, and it is the only app here with VIP tiers, Shopify POS and 25+ integrations on its free plan; the other free plans stop between 100 and 400 orders, and VIP tiers cost $30 to $199 a month or a custom quote. Above 1,000 orders the budget apps have lower meters: Appstle's Business plan is $30 up to 2,000 orders, BON's Growth is a flat $129 with unlimited orders, Joy's Advanced is $129 for 2,000. Toki's Growth is $299 for 3,000 orders with every feature, including paid memberships, wallet passes and multi-store, which those plan cards don't list.
Smile.io, LoyaltyLion, Yotpo Loyalty, Rivo, Growave, BON Loyalty, Joy Loyalty, Appstle Loyalty, Rise.ai and Marsello are the Shopify loyalty apps merchants most often weigh against Toki. Smile.io is the easiest start for a simple points program, LoyaltyLion suits established stores that want the vendor to build and run the program, Yotpo fits brands already on Yotpo Reviews or SMS, Rivo ships fast for DTC teams, Growave bundles wishlists and reviews, BON, Joy and Appstle compete on price, Rise.ai is a store-credit and gift-card wallet, and Marsello is built for retailers on Lightspeed, Heartland or Clover. Toki's edge is what the free plan and the $49 plan include: VIP tiers, Shopify POS, paid memberships, wallet passes and one program across several stores.
From each app's plan cards on the Shopify App Store, and from the vendor's own pricing page where the listing points to it for higher plans. The tables use only figures printed there: a plan's price, the orders it includes, its order ceiling and its per-order or per-100-orders rate. Where a vendor quotes a plan privately the table says so. Every figure was re-checked in November 2026; vendors change prices, so confirm on the listing before you decide.
Not for the programs themselves: every app here installs on any Shopify plan. Redeeming points inside the checkout is where it differs. LoyaltyLion lists checkout redemption as Shopify Plus only on every plan, Smile.io includes it on Growth for Shopify Plus stores, BON and Appstle list it for Shopify Plus too, Joy puts checkout extensions on its $499 Ultimate plan, and Toki's checkout blocks, which let signed-in customers spend points or store credit at checkout, come with Pay as you Go at $49. Whichever app you pick, Shopify only allows app blocks in the checkout steps on Shopify Plus.
Volumes shown: 300, 500, 1,000, 3,000 orders a month. More on how Toki bills in the Toki FAQ.
Free up to 1,000 orders a month with VIP tiers, referrals and Shopify POS. Paid plans from $49/month with a 14-day free trial.