Toki.
Loyalty for Shopify

Rewards they keep in their pocket.

Points, tiers, memberships and referrals in one branded experience — on your storefront, in checkout, and in Apple & Google Wallet.

4.9 on the Shopify App Store · 500+ stores
No code · Live in one afternoon
500+
Shopify stores
$10M+
Revenue driven
15M+
Customers served
+40%
Retention lift

Trusted by 500+ leading Shopify brands

Clocks and Colors
Diggs
For Them
Garden Cup
Glowdega
Patricks
Kenny Flowers
Lalo
100 Thieves
Maev
Lunchbox
Caramels
Cookies
Peak
Kizik
Sacheu
Seager
Starday
Strike Gently
Clocks and Colors
Diggs
For Them
Garden Cup
Glowdega
Patricks
Kenny Flowers
Lalo
100 Thieves
Maev
Lunchbox
Caramels
Cookies
Peak
Kizik
Sacheu
Seager
Starday
Strike Gently
The platform

Everything your program needs.

Modules that work together — or independently — to build loyalty that lasts.

Customer Hub

A home for everything they've earned.

A branded hub on every page of your store — balance and tier, rewards and coupons, ways to earn, orders and profile. It opens from a launcher, as a side panel or right on the page. No app to download.

Built from blocks70+ blocks, shown by segment
Orders & couponsLive status, buy again, reviews
One sign-inMagic link, social, password, SSO
Fast by defaultLoads only the blocks you use
On every plan, including Free
Learn more about Customer Hub →

Website widgets

Put the program on every page.

Toki blocks drop into your Shopify theme: a rewards page that sells the program, redeem buttons and reviews on product pages, store credit in checkout and a referral link on the thank-you page.

Rewards page builderHero, how it works, tiers, FAQ
Product page blocksRedeem, reviews, wishlist
Checkout & thank-you pageStore credit, free gifts, referrals
Account pagesStatus, progress and surveys
Shopify theme editor · No code
Learn more about Website widgets →

Points & rewards

Reward every action, not just the checkout.

Write your own earning rules — orders, reviews, photos, quizzes, birthdays, follows, or anything you fire from Shopify Flow.

Earn on anythingSpend, reviews, UGC, quizzes, polls
Redeem for anythingCashback, discounts, gifts, access
Your exchange rateCaps, expiry and point multipliers
Custom actionsShopify Flow, webhooks, API
Configured in the admin · No theme edits
Learn more about Points & rewards →

VIP tiers

Status worth chasing.

Tiers on spend, orders or points, with perks that come with each level — earning boosts, free shipping, gifts — and progress customers see in the Customer Hub, on their wallet pass and at POS.

Status rules you writeSpend, orders, points, referrals
10+ perk typesBoosts, free shipping, gifts, access
Progress they can seeHub, wallet pass and POS
Free and paid tiersOne program, one member profile
On every plan, including Free
Learn more about VIP tiers →

Referrals

Your next customer comes from this one.

Double-sided rewards, a personal code and link for every member, and commission-style rewards for your best advocates — with self-referral checks built in.

Give X, get YPoints, credit, gifts or discounts
Personal code & linkOne per member, e.g. Anna10
Commission-style rewardsOn every referred order
Fraud protectionSelf-referrals blocked
Share by link, email or wallet pass QR
Learn more about Referrals →

Paid memberships

Charge for the club, not just the product.

Monthly, annual or lifetime plans with trials, pro-rations and gift memberships — recurring revenue with perks people renew for.

Monthly to lifetime plansTrials and pro-rations handled
Member perksFree shipping, discounts, cashback
Gift membershipsNo account needed to buy
Retention toolsPauses and retention offers
Paid tiers stack on top of free points
Learn more about Paid memberships →

Wallet passes

Loyalty that lives on the lock screen.

One tap adds your program to Apple Wallet and Google Wallet. Balances update in real time — and you can push a message the moment points land.

Apple & Google WalletOne tap to add, no app
Live balance and tierUpdated the second it changes
Push & location alertsNearby store, expiring points
Scan in storeWorks with Shopify POS
Add from email, SMS, storefront or POS
Learn more about Wallet passes →

Reviews

Your rewards collect the reviews.

Native product reviews with stars, photos and video — and points for every approved one, so the proof piles up on its own.

Photo & video reviewsPlus your own questions
Points per reviewGranted on approval
Auto-approve by star ratingOr hold for moderation
AI summaries & Google feedStars in Google Shopping
Import from Yotpo, Judge.me & Stamped
Learn more about Reviews →

Gamification

Give them a game worth playing.

Challenges with punch cards and progress bars, leaderboards, spin-the-wheel and prize draws — paid out in the same points as the rest of your program.

ChallengesStep by step, a total, or in sequence
Progress in the hubPunch cards, progress bars, passes
LeaderboardsAvatars, tiers, segment filters
Wheels & prize drawsSpin the wheel, lottery tickets
GardenCup · Tens of thousands completed
Learn more about Gamification →

Quizzes & surveys

Ask what they want. Reward the answer.

Quizzes, polls and surveys in the Customer Hub, on any page or right after checkout. Every answer earns points and lands on the customer's profile — ready for segments, Shopify and Klaviyo.

Surveys, quizzes & pollsChoice, text, date or file questions
Scored quizzesAll correct, or per correct answer
Segment on any answerRewards, tiers, product picks
Synced to your stackShopify, Klaviyo, Attentive & more
Thank-you page surveys · Guests included
Learn more about Quizzes & surveys →
In the wild

See it in action.

Explore loyalty pages built with Toki by world-class brands.

Reviews

Loved by merchants.

“Finally, someone built a loyalty program for the 21st century. I've honestly been so fed up with existing loyalty programs so when we found Toki, we knew we had a better way to serve our community of 50,000 customers.”

Tom Worcester

Tom Worcester

Founder, Lunchbox Packs

“Toki is the best value in ecommerce rewards, period. Their feature set is second to none, and their support makes it feel like we have our own rewards team in-house.”

Brad Savage

Brad Savage

Founder, Gardencup

“We sought a solution that could offer more than just cash back. Toki was that solution!”

Hardeep Singh

Hardeep Singh

Growth, Dr. Jen's

“The best rewards app for Shopify I've tried. The support from the Toki team has been great, both in responsiveness and for customizing our program.”

Tobias Töpel

Tobias Töpel

Co-founder, SACHEU Beauty

“We've been really impressed by Toki. The potential Toki has to unlock for your business is limitless.”

Michael Wieder

Michael Wieder

Co-founder, Lalo

“An awesome way to better engage our customers and give them incentives to come back to our shop more often.”

Zach Ranen

Zach Ranen

Founder, RAIZE Cookies

Pricing

Simple, transparent pricing.

Start free. Pay as your orders grow. No per-feature add-ons.

Free

$0/mo

then $0.15/extra order

The core loyalty program, free to install.

  • 1,000 orders/mo included
  • Points, VIP tiers & cashback
  • Customer Hub & referrals
  • Shopify POS & 25+ integrations
Start free
Recommended

Pay as you Go

$49/mo

then $0.15/extra order

Every advanced module, priced by your order volume.

  • 1,000 orders/mo included
  • Wallet passes & paid memberships
  • Gift cards, communities & workflows
  • Multi-store program
Start free trial

Growth

$299/mo

then $0.15/extra order

More volume and hands-on help.

  • 3,000 orders/mo included
  • Everything included
  • Dedicated support
  • Migration support
Start free trial

Power

$599/mo

then $0.15/extra order

For complex programs and custom builds.

  • 5,000 orders/mo included
  • Everything included
  • Dedicated account manager
  • Custom integrations
Start free trial

More than 5,000 orders/month?

Custom pricing and dedicated support for enterprise businesses.

No hidden fees

Transparent pricing with no surprises

Cancel anytime

No long-term contracts required

24/7 support

Get help whenever you need it

Get started

Ready to grow
with loyalty?

Join 500+ Shopify brands already using Toki to build stronger customer relationships.

No credit card required · 24/7 support · Cancel anytime