Gift card purchases and delivery
Once you've set up a gift card product, Toki handles every sale for you. When a customer buys one, Toki issues the gift card, creates the matching gift card in Shopify, and emails the code to the right person at the right time.
What happens after a purchase
- A customer picks an amount and buys the gift card from your store, like any other product.
- Toki issues one gift card per unit purchased. A quantity of 3 means 3 separate gift cards, each with its own code.
- Each gift card's value matches the price option the customer picked.
- Toki creates a matching gift card in your Shopify admin, so the code works at checkout like any Shopify gift card. If Toki is connected to more than one of your stores, the code works in each of them.
- The recipient gets an email with the gift card code, the amount, and any personal message.
Emails are sent by Toki when the product's Delivery Provider is Toki. If it's External, your connected email service sends them instead — see gift card products for details.
Gifting and scheduled delivery
Customers can keep the gift card for themselves or send it as a gift.
| Choice | What happens |
|---|---|
| Recipient | The gift card is delivered to the recipient the customer enters. If they don't enter one, it goes to the customer themselves. |
| Personal message | Included in the delivery email. |
| Delivery date | The delivery email goes out on the chosen date — handy for birthdays and holidays. Without a date, or with a date in the past, it goes out right away. |
When the gift card goes to someone else:
- The buyer is recorded as the gifter and receives a confirmation email with the code for their records (with the Toki delivery provider).
- If the recipient isn't in your loyalty program yet, Toki creates an account for them automatically from their email and name. Gift recipients become members of your program — new customers, no extra work.
Want to offer recipient, message, and delivery date fields on your product page? Chat with us and we'll set it up with you.
When the gift card is issued
The timing depends on the Fulfillment setting on your gift card product:
- Fulfillment on (the default): the gift card is issued right after the payment is processed, and Toki marks the order line as fulfilled for you.
- Fulfillment off: Toki waits until you fulfill the order, checking it about every 30 minutes, and issues the gift card once the order is fulfilled.
If the order is canceled before the gift card is issued, no gift card is created.
Find gift cards from a purchase
Every gift card is linked to the order it came from.
- Open Loyalty and scroll to Gift Card Products.
- Click Edit next to the product.
- In the Gift Cards table, search by code, email, or order number.