Growave alternatives: three apps in one, with a meter on every paid plan

Growave's pitch is three apps in one place: loyalty, wishlists and product reviews, with 1,285 reviews at 4.8, sixteen interface languages and 30+ integrations. One vendor and one bill is the appeal; the bill is where it wears off, because every paid plan meters by the hundred orders and the loyalty features most stores want sit on the $199 rung.

This page is for the merchants who search for a Growave alternative. It covers what Growave's plans cost and include, where the meter and the plan boundaries bite, Toki next to it line by line, four other alternatives, and what each app would charge at 300, 500, 1,000 and 3,000 orders a month. Every figure is from the apps' Shopify App Store listings, checked in November 2026. Toki is our app; read its column accordingly.

Growave pricing in 2026

Growave has a free plan with a 200-order ceiling and three paid plans that each include a volume and meter the rest by blocks of 100 orders: $20 on Entry, $15 on Growth, $10 on Plus.

Three things on those cards drive most alternative searches:

• Entry's $15 is for 500 orders. Above that it is $20 per 100, so a 1,000-order store pays $115 for a plan without VIP tiers, and a 1,400-order store pays $195, within a few dollars of Growth.
• VIP tiers, store credit, wallet passes and gift cards all start at Growth, $199. A 400-order store that wants a Gold tier pays the same $199 as a 1,500-order store.
• Checkout extensions, the API and unlimited integrations are Plus, $499. Entry includes one integration beyond the basics.

Toki vs Growave

Toki's free plan covers up to 1,000 orders a month and already includes VIP tiers, referrals, the Customer Hub, 25+ integrations and Shopify POS; every plan charges $0.15 an order above its volume, one rate on every card; and Pay as you Go at $49 adds Apple and Google Wallet passes, paid memberships, gift cards, communities, workflows and one program across several stores, the first three of which Growave sells on its $199 plan or not at all.

What Growave does well, by its own listing: the bundle. Wishlists with price-drop and back-in-stock alerts, product reviews with AI summaries and Google Shopping syndication, sixteen interface languages, B2B points on Plus, and 1,285 reviews to Toki's 98. The wishlist is the one thing on that list Toki doesn't do; the reviews it does, and the rest is interface rather than program.

Why Toki comes out ahead for most Shopify stores: free to 1,000 orders instead of 200; VIP tiers, store credit and POS at $0 instead of $199; wallet passes and gift cards at $49 instead of $199, plus memberships and multi-store, which aren't on Growave's cards (GOAT runs one program across nine stores); and a single per-order rate instead of a per-100 meter on every paid plan. Reviews are covered too: Toki's reviews module collects them and rewards approved ones with points, and Judge.me connects directly. Growave's three-in-one is one loyalty program at $199 for tiers plus two add-ons; Toki is a loyalty platform where the tiers are free and the passes and gift cards cost $49.

Four more Growave alternatives

The other apps merchants shortlist against Growave, with what their listings say:

What each app costs at your order volume

Toki, Growave and the four alternatives at four volumes. The first line in each cell is the cheapest plan for a points-and-referrals program; the second, where it differs, is the cheapest plan that includes VIP tiers.

Growave's row shows the meter at work: $15 at 300 and 500 orders, $115 at 1,000 on Entry, $424 at 3,000 on Growth, and $199 at any volume up to 1,500 if you want tiers. Toki is $0 through 1,000 orders with tiers included and $299 at 3,000 on Growth, which covers 3,000 orders and every feature. All eleven apps side by side adds LoyaltyLion, Yotpo, Appstle, Rise.ai and Marsello.

Switching from Growave to Toki

Balances move in a CSV. Export your members from Growave, paste them into Toki's template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Toki converts each balance by what a point was worth in your old program, shows progress, and can roll the import back; see Import members. Toki's review import reads Yotpo, Judge.me, Stamped.io and Klaviyo exports; a Growave reviews export isn't on that list yet, so if your reviews live in Growave, chat with us before you start and we'll look at the file.

Then rebuild: earning rules in points and rewards, tiers in VIP tiers, the Customer Hub app embed in your theme, and Klaviyo or Omnisend reconnected so your flows keep their loyalty properties. Growth includes migration support, Power white-glove migration, and Pay as you Go free onboarding sessions.

If a wishlist with back-in-stock alerts is the feature you'd miss most, that is Growave's one real edge, and a dedicated wishlist app fills it for a few dollars. For the loyalty program, Toki runs tiers, store credit and POS free to 1,000 orders and adds passes and gift cards at $49, against Growave's $199; the table above has your number, or run your own volume through the pricing calculator. The 10 best loyalty program platforms covers the field beyond Shopify apps.