Marsello alternatives: $60 per site, VIP tiers at $120, and no free plan

Marsello is built for retailers first. Its listing works with Lightspeed, Heartland Retail, Clover and Cin7 as well as Shopify POS and Shopify Flow, and it bundles email and SMS marketing with the loyalty program; 162 reviews at 4.2 on the Shopify App Store, where it is one of the few apps that also works with those registers. For a retailer with registers from several vendors it is one of the few apps that fits; for a Shopify store it is a per-site price for a problem you don't have.

This page is for the merchants who search for a Marsello alternative, usually Shopify stores that found the per-site price adds up. It covers what Marsello's plans cost and include, Toki next to it line by line, four other alternatives, and what each app would charge at 300, 500, 1,000 and 3,000 orders a month. Every figure is from the apps' Shopify App Store listings and pricing pages, checked in November 2026. Toki is our app; read its column accordingly.

Marsello pricing in 2026

Marsello has two loyalty plans, both priced per site rather than per order, and marketing add-ons on top. There is no free plan.

Three things on those cards and on marsello.com/pricing shape the comparison:

• A site is each place you sell. "One physical location/POS counts as one site. Your online store also counts as one site." An online store with two shops is three sites: $180 on Launch, $360 on Accelerate.
• VIP tiers are the $120 plan. Launch covers points, basic referrals, the customer portal and wallet passes; tiers, custom earn options, points promotions and API access are Accelerate.
• Email and SMS are add-ons. Customer-based pricing ($15 per 1,000 customers) and SMS credits sit on top of the loyalty plan, so the marketing bundle is not in the $60.

Toki vs Marsello

Toki's free plan covers up to 1,000 orders a month and includes VIP tiers, referrals, the Customer Hub, 25+ integrations and Shopify POS at every location, with no per-site charge; Pay as you Go at $49 adds Apple and Google Wallet passes, paid memberships, gift cards, workflows and one program across several stores, again without a per-store price. For registers that aren't Shopify POS, Toki integrates with Heartland, Pickware and PredictSpring.

What Marsello does well, by its own listing and pricing page: the register list. Lightspeed, Clover and Cin7 next to Shopify POS and Heartland Retail, with custom pricing for Lightspeed retailers, plus email and SMS add-ons in the same account and RFM segmentation on the base plan. For a retailer whose registers are Lightspeed or Clover, that list is the deciding factor; for a Shopify store it is a premium paid for registers you don't have.

Why Toki comes out ahead for most Shopify stores: free to 1,000 orders where Marsello has no free plan; VIP tiers at $0 instead of $120 per site; no per-location charge, so a program across several shops costs the same as one (Harmon Discount, a brick-and-mortar chain, runs wallet-pass loyalty at the register and sees a 94.6% repeat rate from members; GOAT runs one program across nine stores); wallet passes at $49 for every location rather than $60 per site; Heartland, Pickware and PredictSpring registers covered alongside Shopify POS; and paid memberships, which aren't on Marsello's cards. A three-location retailer pays Marsello $180 before tiers and $360 with them; on Toki the same program with tiers is free to 1,000 orders and $49 with passes.

Four more Marsello alternatives

The other apps merchants shortlist against Marsello, with what their listings say:

What each app costs at your order volume

Toki, Marsello and the four alternatives at four volumes. The first line in each cell is the cheapest plan for a points-and-referrals program; the second, where it differs, is the cheapest plan that includes VIP tiers. Marsello's line is flat because it has no order meter; it is per site, so multiply it by your locations.

Marsello's row is $60 at every volume for points and $120 for tiers, per site. Toki is $0 through 1,000 orders with tiers and POS included at every location, and $299 at 3,000 on Growth, which covers 3,000 orders and every feature; a three-site retailer on Marsello Accelerate would pay $360 for tiers alone. All eleven apps side by side adds Yotpo, Rivo, Joy, Appstle and Rise.ai.

Switching from Marsello to Toki

Balances move in a CSV. Export your customers from Marsello, paste them into Toki's template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Toki converts each balance by what a point was worth in your old program, shows progress, and can roll the import back; see Import members.

Then rebuild: earning rules in points and rewards, tiers in VIP tiers, the Toki tile in Shopify POS (POS loyalty), wallet passes on Pay as you Go, the Customer Hub app embed in your theme, and Klaviyo or your email tool reconnected for the campaigns Marsello was sending. Growth includes migration support, Power white-glove migration, and Pay as you Go free onboarding sessions.

If your registers are Lightspeed or Clover, Marsello's integration list is the reason to pick it, and the per-site price is what that costs. If you sell on Shopify and Shopify POS, or on Heartland, Pickware or PredictSpring, Toki runs the same program at every location for $0 to $49 instead of $60 to $120 per site; the table above has your number, or run your own volume through the pricing calculator. POS systems with loyalty programs covers the register side in depth.