LoyaltyLion alternatives: the price list ends at 500 orders, so here is the rest

LoyaltyLion has been running loyalty programs on Shopify for over a decade, and it shows: 550 reviews at 4.7, a loyalty page the vendor designs for you, analytics most apps don't match, and a retention stack (Klaviyo, Gorgias, Recharge, Attentive, 50+ apps) wired in. It is a serious product with a serious price, and the price is the part its listing stops telling you past 500 orders a month.

This page is for the merchants who search for a LoyaltyLion alternative anyway, which, judging by the searches that reach us, happens for one reason more than any other: the price. It covers what LoyaltyLion's plans cost and include, where the public price list ends, Toki next to it line by line, four other alternatives, and what each app would charge at 300, 500, 1,000 and 3,000 orders a month. Every figure is from the apps' Shopify App Store listings and pricing pages, checked in November 2026. Toki is our app; read its column accordingly.

LoyaltyLion pricing in 2026

LoyaltyLion's listing has two plans with a price on them. The free plan covers 400 monthly orders. Classic is $199 a month and includes 500 orders, and its own card says what happens next: "Doing more than 500 orders per month? Chat to us to get a custom quote for our Advanced or Plus plans."

On loyaltylion.com/pricing the picture fills in. Pricing "is based on your average monthly order volume". VIP tiers are an optional add-on on Classic and included from Advanced. Shopify POS is a single location on Classic and multiple locations from Advanced. Bonus-points campaigns, points on product pages, 130+ languages and Loyalty Challenges are Advanced features; Klaviyo Events, automated Flows and AI campaigns are Plus. Redeeming points at checkout is Shopify Plus only on every plan, and the Apple and Google Wallet "Loyalty Pass" is an add-on on every plan.

So the three facts that send merchants looking elsewhere:

• The public price list ends at 500 orders. A store doing 800 orders a month can't read what it would pay. It can be a fair price, but it is a sales conversation, and every price rise is too.
• VIP tiers aren't in the $199. They're an add-on on Classic or part of Advanced, so the headline price buys points and referrals.
• The jump from free to paid is $0 → $199 at order 401. There is no $15 or $49 step; the free plan is generous, and then the first paid month is the most expensive entry price in this comparison, tied with Yotpo's Pro.

Toki vs LoyaltyLion

Toki publishes every price it charges, on the App Store and on the pricing page: free to 1,000 orders, $49 for Pay as you Go, $299 for Growth with 3,000 orders, $599 for Power with 5,000, and $0.15 an order above any plan's volume. VIP tiers, referrals, Shopify POS and 25+ integrations are on the free plan; paid memberships, wallet passes, gift cards, workflows and one program across several stores come with Pay as you Go.

What LoyaltyLion does well, by its own listing: the loyalty page is designed for you ("worth $1500", the card says), onboarding is a service, the analytics and segmentation run deep, and Advanced translates the program into 130+ languages against Toki's 22. All of it starts at $199 a month before volume, and the parts most brands want, tiers, multi-location POS and the languages, sit on the plan with no public price.

Why Toki comes out ahead for most Shopify stores: the price is public at every volume; the free plan covers 1,000 orders instead of 400 and the first paid plan is $49 instead of $199; VIP tiers cost nothing rather than an add-on or a quote (ANOTHERSOLE runs a four-tier membership whose members repeat at 87.8% against 12.4% for non-members); POS works at every location on every plan (Harmon Discount, a brick-and-mortar chain, sees a 94.6% repeat rate from members); and wallet passes and paid memberships, an add-on and an absence on LoyaltyLion's cards, are in the $49 plan. Toki's Growth at $299 includes the dedicated support and migration help LoyaltyLion sells as its service, at a price you can read before you call anyone.

Four more LoyaltyLion alternatives

The other apps merchants shortlist against LoyaltyLion, with what their listings say:

What each app costs at your order volume

Toki, LoyaltyLion and the four alternatives at four volumes. The first line in each cell is the cheapest plan for a points-and-referrals program; the second, where it differs, is the cheapest plan that includes VIP tiers.

LoyaltyLion's column is the one with the blanks: above 500 orders, and for VIP tiers at any volume, the answer is a quote. That isn't a knock on the price itself, which may well be competitive; it means you'll need their number before you can use this table. Bring it back and compare it with Toki's $0 at 1,000 orders and $299 at 3,000 (Growth), both with VIP tiers, POS at every location and the rest of the platform included. All eleven apps side by side adds BON, Joy, Appstle, Rise.ai and Marsello.

Switching from LoyaltyLion to Toki

The balances move in a CSV. Export your members from LoyaltyLion, paste them into Toki's template (email and points balance are the only required columns; names, birthdays, join date and Shopify customer ID are optional) and upload it from Members → Import members. Toki converts each balance by what a point was worth in your old program and shows the import's progress, with a rollback if you need one. The walkthrough is in Import members.

Then rebuild the program: earning rules in points and rewards, tiers in VIP tiers (qualify on spend, orders, points, tags, a Klaviyo segment or a paid membership, over all time or a rolling window), the Customer Hub app embed in your theme, and Klaviyo reconnected so your flows keep their loyalty properties. Growth includes migration support and Power white-glove migration; Pay as you Go comes with free onboarding sessions.

If the quarterly strategy reviews on LoyaltyLion's Plus plan are what you're paying for, you're buying an agency as much as an app, and only you can price that. For everyone else the software comparison is the table above: Toki free to 1,000 orders with the tiers and POS LoyaltyLion quotes for, and $299 at 3,000 with the support included. Run your own volume through the pricing calculator. The 10 best loyalty program platforms widens the field beyond Shopify apps.