VIP tiers that make status worth chasing
Spend-based status with perks that unlock automatically — point multipliers, exclusive pricing, early access — so your best customers have a reason to stay your best customers.
Every brand has a top 10% of customers who drive an outsized share of revenue. A tier system's job is to make those customers feel the difference — and to give everyone else a visible ladder to climb. Toki members spend 2.1× more per year on average, and tiers are a big part of why.
Status that computes itself
Define your tiers — Bronze, Gold, Platinum, or whatever fits your brand — and set the entry rule: spend over a rolling year, lifetime spend, or points earned. Toki evaluates every order in real time:
- Instant promotion the moment a customer qualifies — status updates the second it changes
- Progress visible everywhere — storefront, checkout, and on the wallet pass with a live "550 to Platinum" progress bar
That visibility is the growth engine: "you're $40 from Gold" reliably beats a generic discount at nudging the next order, and it costs you nothing until the customer actually gets there.
Perks that unlock automatically
Tiers are only as good as what they unlock. Toki ships 10+ perk types that apply on their own — no codes to remember, no support tickets:
- Point multipliers — Gold earns 2× on every order in your points program
- Always-on discounts — 15% off everything, applied in checkout and at POS
- Free shipping — no minimum, for tiers that earn it
- Early access — drops and restocks open to top tiers first
- Members-only products — gated by tier
- Birthday bonuses — scaled by status
For deeper strategy — how many tiers, where to set thresholds, which perks actually move retention — read our guides to loyalty program tiers and tiered loyalty programs.
Free tiers, paid tiers, or both
Spend-based tiers reward behavior that already happened. Paid memberships charge for the top of the ladder — think Prime, not punch cards. Toki runs both in one program: free tiers build the habit, and the paid tier converts your most committed members into recurring revenue. ANOTHERSOLE runs exactly this kind of layered program on Toki, with members spending 2.1× more than non-members.
Wired into the rest of your stack
Tier changes are events Toki pushes to Klaviyo and Attentive — so "welcome to Gold" emails, expiring-status warnings and tier-exclusive campaigns run themselves. Your support team sees tier and balance in one place, and your analytics show exactly how much more each tier spends.
Ready to build the ladder? Install Toki free — tiers, points and perks are included on every plan, even the free one.
Frequently asked questions
How do customers move between tiers?
You define thresholds — by spend or points earned. Toki tracks progress automatically and promotes customers the moment they qualify. No spreadsheets, no manual tagging.
What perks can a tier unlock?
Toki ships 10+ perk types: point multipliers (like 2× for Gold), automatic percentage discounts, free shipping, early access to drops, members-only products, birthday bonuses, tier-gated community access and more. Perks apply automatically at checkout and POS.
Can I combine free tiers with a paid membership?
Yes — that's a common setup. Free spend-based tiers build the habit, and a paid membership sits on top as the premium level. Toki runs both in the same program with one balance and one member profile.
Do customers see their tier progress?
Everywhere: on your storefront loyalty page, in checkout, and on their Apple or Google Wallet pass — including a progress bar and 'X to the next tier' messaging, which is exactly the nudge that drives the next order.
How many tiers should a program have?
Three or four is the sweet spot for most Shopify brands — enough to create a ladder, few enough that each tier feels distinct. What matters more is that the top tier is genuinely worth reaching. Our guide to loyalty program tiers covers the math.