Charge for the club, not just the product

Discounts buy the next order. A paid membership buys the next year — the customer commits up front, then shops more often to make the membership worth it. That's the Prime effect, and it isn't reserved for Amazon. Toki gives Shopify brands the full machinery: plans, billing, perks and the storefront experience.

Plans, billing and the boring parts

Membership commerce fails on operational details, so Toki handles them:

• Billing intervals — monthly, quarterly, annual, lifetime, or a one-off payment
• Trials and pro-rations — including trial protection, so the same customer can't take the trial twice
• Add-ons — optional extras members can add to their plan for more perks
• Gift memberships — bought for someone else, no account needed
• Enrollment at the register — staff sell a membership from the Toki tile in Shopify POS, and renewals continue online

You design the club; Toki runs the subscription mechanics underneath it. A deposit-style membership works too — for example $60 of store credit for $50.

Perks that feel worth paying for

A membership needs a value story a customer can do in their head — "I order four times a year, free shipping alone pays for it." Membership perks include:

• Free shipping — the single most convincing perk in ecommerce
• Discounts and free gifts — fixed, percentage or buy-X-get-Y, or a product on the house
• Cashback on what members spend — points or store credit per $1, credited at each renewal; a perk only paid memberships have
• Earning boosts — members earn up to 5× in your points program
• Members-only products and pages — gated to active members

Some perks arrive the moment someone joins, some repeat every billing cycle, and some unlock after a delay.

Keep members from leaving

Cancellation is where membership revenue leaks. Toki gives you the tools at that moment: retention offers before a cancellation goes through, a pause option (immediately or at the end of the period), a cancellation policy that decides what members keep, and self-serve reactivation. The Paid Memberships tab in analytics tracks MRR, ARR, members gained and lost, and LTV before and after joining, with reports on renewals, failed billing attempts and cancellation reasons.

Proof it changes behavior

• ANOTHERSOLE: members repeat at 87.8% vs 12.4% for non-members, and spend 2.1× more over their lifetime
• For Them: members order 3.4× more often — with no points program at all
• Harmon Discount: a 94.6% repeat rate from paid members, at hundreds of thousands of orders

Paid tiers on top of free loyalty

The strongest programs layer both: free VIP tiers create the ladder, the paid membership sits at the top. Everyone earns points; the members pay for the best version of the program. For structure ideas, see our guide to membership levels — and how Toki compares in the membership management software landscape.

Works with your subscription stack

Selling subscription products already? Toki plays alongside Smartrr, Stay AI and Awtomic, and has subscription activities and a subscription box option of its own — so the loyalty program reduces subscription churn instead of competing with it. Memberships work best when customers can see their status daily, which is what wallet passes are for.

Paid memberships come with Toki's paid plans, from $49/month with a 14-day free trial — see pricing. Install Toki or book a demo to model a membership for your store.