A points program your customers actually use

Most points programs fail the same way: customers earn points at checkout, forget they exist, and the balance quietly dies in a database. Toki is built around the opposite outcome — points your customers see, track and spend, because earning covers more than orders and redemption is worth the effort.

Earn on anything, not just the checkout

Out of the box, Toki rewards purchases — 1 point per $1, or whatever rate fits your margins. From there you can attach points to almost any behavior:

• Orders — including bonus multipliers for specific products or collections
• Reviews — text, photo and video, with points paid per approved review
• Referrals — on top of the referral rewards themselves
• Quizzes, polls and UGC — engagement between purchases
• Birthdays and anniversaries — automatic, once a year
• Anything you can trigger — Shopify Flow, webhooks, or the API for fully custom actions

That last one matters more than it sounds. If your ops team can express an event — "subscribed and stayed 3 months", "attended our pop-up", "hit 5 orders this year" — Toki can pay points for it. The mechanics of a healthy points economy are covered in our guide to reward point systems, and the docs explain how points work under the hood.

Redemption people actually want

Points only work if spending them feels good. Toki ships 25+ reward types:

• Discounts — fixed amount, percentage, or free shipping windows
• Cashback — issued as store credit that spends like cash
• Free products — added to cart automatically
• Access — early drops, members-only products, gated experiences

Redemption happens on the storefront, directly inside Shopify checkout, and at the register — one balance everywhere.

Your economics, not ours

You set the exchange rate, expiry, caps and multipliers. Before you commit to a rate, model it: our loyalty program pricing calculator estimates what a points liability actually costs at your order volume and margin, so the program is generous on the surface and sane on the books.

When you're ready to grow the program, points pair naturally with VIP tiers (status multiplies earning) and wallet passes (balances on the lock screen, where customers actually see them).

Built for Shopify, synced everywhere

Toki runs natively on Shopify — checkout, POS, Flow, customer accounts — and pushes loyalty events into Klaviyo for email and SMS triggers like "you're 200 points from a reward". Balances update in real time across storefront, POS, wallet passes and your support tools. Merchants like GardenCup see loyalty members spend 3.2× more over their lifetime than non-members.

If you're comparing platforms first, start with our breakdown of loyalty program platforms — then install Toki free and judge it on your own store.