A points program your customers actually use

Most points programs fail the same way: customers earn points at checkout, forget they exist, and the balance quietly dies in a database. Toki is built around the opposite outcome — points your customers see, track and spend, because earning covers more than orders and redemption is worth the effort.

Earn on anything, not just the checkout

Out of the box, Toki rewards purchases — 1 point per $1, or whatever rate fits your margins. From there you can attach points to almost any behavior, from a catalog of 50+ activities:

• Orders and spending goals — with multipliers for the customers you choose
• Reviews and photos — paid when a review is approved
• Referrals — the referral reward itself, in points or credit
• Quizzes, polls and surveys — engagement between purchases that tells you what customers want, plus challenges and leaderboards
• Birthdays and loyalty anniversaries — automatic, once a year
• Social follows and shares — Instagram, TikTok, Facebook, YouTube, Pinterest and more
• Anything you can trigger — Shopify Flow, or the API for fully custom actions

That last one matters more than it sounds. If your ops team can express an event — "attended our pop-up", "scanned the QR code on the packaging", "hit 5 orders this year" — Toki can pay points for it. The mechanics of a healthy points economy are covered in our guide to reward point systems, and the docs explain how points work under the hood.

Redemption people actually want

Points only work if spending them feels good. Customers spend on the redemption options you set up:

• Discounts — a fixed amount or a percentage off, or free shipping
• Shopify store credit — points convert into credit that works at checkout; more on the cashback and store credit page
• Free products — a specific product for a set number of points
• Gift cards and payouts — through the Tremendous integration

Redemption happens in the Customer Hub on your store, in Shopify checkout, on customer account pages and at the register, where staff redeem from the Toki tile in Shopify POS — one balance everywhere.

Your economics, not ours

You set the exchange rate, expiry, completion limits and multipliers, and you can give a segment a better rate than everyone else. Before you commit to a rate, model it: our loyalty program pricing calculator estimates what a points liability actually costs at your order volume and margin, so the program is generous on the surface and sane on the books.

When you're ready to grow the program, points pair naturally with VIP tiers (status that unlocks perks) and wallet passes (balances on the lock screen, where customers actually see them).

Built for Shopify, synced everywhere

Toki runs natively on Shopify — checkout, POS, Flow, customer accounts — and sends loyalty events and balances to Klaviyo for email and SMS flows like "you're 200 points from a reward". Merchants like GardenCup see loyalty members spend 3.2× more over their lifetime than non-members.

Points are on every plan, including Free — see pricing. If you're comparing platforms first, start with our breakdown of loyalty program platforms, then install Toki free and judge it on your own store.