BON Loyalty alternatives: a cheap ladder to $129, with the free plan ending at 150 orders

BON Loyalty's listing is the best-rated in the category: 5.0 from 1,984 reviews, with a price ladder that is easy to read and tops out at $129 a month for unlimited orders. It is an honest offer for a small store that wants points and referrals for $15. The path upward is where it gets expensive: POS is one rung, tiers are another, and the things beyond them aren't on the ladder.

This page is for the merchants who search for a BON alternative anyway. It covers what BON's plans cost and include, where the ladder costs more than it looks, Toki next to it line by line, four other alternatives, and what each app would charge at 300, 500, 1,000 and 3,000 orders a month. Every figure is from the apps' Shopify App Store listings, checked in November 2026. Toki is our app; read its column accordingly.

BON Loyalty pricing in 2026

BON has four plans. The first three are ceilings: 150 monthly orders on Free, 300 on Starter, 500 on Basic. Growth, at $129, removes the ceiling and adds VIP tiers.

Three things on those cards drive most alternative searches:

• The free plan has the lowest ceiling in this comparison. 150 orders a month is a store that is just getting going; most merchants pass it quickly and land on Starter or Basic.
• POS and VIP tiers are on different rungs. Shopify POS arrives at Basic, $29; tiers at Growth, $129. A retail store with 400 orders that wants both pays $129.
• Wallet passes, paid memberships and multi-store aren't on the cards. The Growth plan's extras are streak and check-in points, anniversary rewards and points on product pages; the enterprise plan (API, SDK) is on request.

Toki vs BON Loyalty

Toki's free plan covers up to 1,000 orders a month and already includes VIP tiers, referrals, the Customer Hub, 25+ integrations and Shopify POS, so a store on BON's Basic or Growth for POS and tiers would pay nothing for the same on Toki; and Pay as you Go at $49 adds paid memberships, Apple and Google Wallet passes, gift cards, communities, workflows and one program across several stores.

What BON does well, by its own listing: the rating (5.0 from 1,984 reviews to Toki's 4.9 from 98), checkout redemption for Shopify Plus stores on every plan including Free, gamified earning (streak purchases, daily check-ins) on Growth, and a flat $129 for unlimited orders, which is the better price once a store is well past 2,000 orders a month and wants nothing beyond points, tiers and POS.

Why Toki comes out ahead for most Shopify stores: free to 1,000 orders instead of 150, which for most stores is the difference between a free program and a $129 one; VIP tiers and POS at $0 instead of $129 and $29 (Harmon Discount, a brick-and-mortar chain, sees a 94.6% repeat rate from members at the register); and at $49 the mechanics BON doesn't list: memberships customers pay for (For Them's paid members order 3.4x more often), a loyalty card in Apple or Google Wallet with push notifications, gift cards and a program shared across stores. At 3,000 orders Toki's Growth is $299 to BON's $129, and the $170 buys those features plus dedicated support and migration help; a store that wants any one of them pays BON's $129 and then buys a second app.

Four more BON Loyalty alternatives

The other apps merchants shortlist against BON, with what their listings say:

What each app costs at your order volume

Toki, BON and the four alternatives at four volumes. The first line in each cell is the cheapest plan for a points-and-referrals program; the second, where it differs, is the cheapest plan that includes VIP tiers.

BON's row climbs the ladder: $15 at 300 orders, $29 at 500, and $129 from 501 orders onward, which is also the price of tiers at any volume. Toki is $0 through 1,000 orders with tiers and POS included and $299 at 3,000, where BON's flat $129 is the cheaper points program and Toki's Growth is the more complete platform. All eleven apps side by side adds LoyaltyLion, Yotpo, Growave, Rise.ai and Marsello.

Switching from BON to Toki

Balances move in a CSV. Export your members from BON, paste them into Toki's template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Toki converts each balance by what a point was worth in your old program, shows progress, and can roll the import back; see Import members.

Then rebuild: earning rules in points and rewards, tiers in VIP tiers, the Customer Hub app embed in your theme, and Klaviyo or your review app reconnected. Growth includes migration support, Power white-glove migration, and Pay as you Go free onboarding sessions.

If you're well past 2,000 orders and certain you'll never want more than points, tiers and POS, BON's flat $129 is the cheaper bill. Most stores aren't in that position: under 1,000 orders Toki is free where BON is $15 to $129, and the first time you want a membership, a wallet pass or a second store on the program, BON's cards have no answer. The table above has your number, or run your own volume through the pricing calculator. The 10 best loyalty program platforms covers the field beyond Shopify apps.