Joy Loyalty alternatives: the $129 plan has the features, the free plan has 250 orders
Joy Loyalty, from the Avada team, is the app whose $129 Advanced plan reads most like Toki's feature list: VIP tiers, POS, Apple and Google Wallet passes, paid memberships. Merchants look for an alternative when the 250-order free plan ends, when Essential's $15 per 100 orders adds up, or when they want those Advanced features without waiting for the $129 rung. Here is what the alternatives cost, from the App Store listings, and where Toki fits.
Prices and plan details checked November 2026 · Toki is our app
Joy Loyalty, from the Avada team, has 1,789 reviews at 4.9 and the plan card that reads most like Toki's feature list: its $129 Advanced plan lists VIP tiers, a POS extension, Apple and Google Wallet passes and paid membership programs. If you're comparing the two apps, that is the plan to look at, and the question is why those features cost $129 at Joy when half of them are free at Toki and the other half cost $49.
This page is for the merchants who search for a Joy alternative. It covers what Joy's plans cost and include, where the meter and the rungs bite, Toki next to it line by line, four other alternatives, and what each app would charge at 300, 500, 1,000 and 3,000 orders a month. Every figure is from the apps' Shopify App Store listings and pricing pages, checked in November 2026. Toki is our app; read its column accordingly.
Joy Loyalty pricing in 2026
Joy has a free Starter plan with a 250-order ceiling and three paid plans that each include a volume and meter the rest by blocks of 100 orders: $15 on Essential, $10 on Advanced, $5 on Ultimate.
| Plan | Price | Orders | VIP tiers | What the plan card lists |
|---|---|---|---|---|
| Starter | Free | 250 monthly orders | No | Flexible points & rewards program · Referral program with fraud prevention · Unified loyalty widget · On-brand loyalty design · Email reward notifications |
| Essential | $29/month | 500 monthly orders, then +$15 per 100 orders | No | Points for social engagement · Dedicated loyalty page · Point expiration rules · Potential points on product page · 30+ integrations (Klaviyo, Recharge,...) · Shopify Flow automation (22+ triggers) |
| Advanced | $129/month | 2,000 monthly orders, then +$10 per 100 orders | Included | VIP tiers + B2B/Wholesale tiers · Loyalty Rule Engine (custom earning) · Bonus point campaign (x2, x3 multiplier) · Redeem in cart drawer · Loyalty Hub (Shopify native UI) · POS loyalty extension (in-store rewards) · Apple & Google Wallet passes · Paid membership programs |
| Ultimate | $499/month | 7,000 monthly orders, then +$5 per 100 orders | Included | Dynamic point expiration rules · Checkout UI loyalty extensions · Full Developer Toolkit + JS SDK · Unlimited integrations + REST API · White-glove onboarding · Headless commerce (Hydrogen, Next.js) |
Joy Loyalty's plans as listed in November 2026: App Store listing · pricing page. Prices in USD.
Three things on those cards drive most alternative searches:
- The free plan stops at 250 orders. Past it, Essential is $29 for 500 orders and $15 per 100 after, so a 1,000-order store pays $104 for a plan without VIP tiers or POS.
- Everything beyond points is on Advanced, $129. Tiers, the Loyalty Hub, POS, wallet passes, memberships, bonus campaigns, cart-drawer redemption: a 400-order store that wants any one of them pays $129.
- Checkout UI extensions, the developer toolkit and the REST API are Ultimate, $499. Advanced redeems in the cart drawer rather than inside the checkout.
Toki vs Joy Loyalty
Toki's free plan covers up to 1,000 orders a month and already includes VIP tiers, referrals, the Customer Hub, 25+ integrations and Shopify POS, four of the things Joy sells on Advanced; Pay as you Go at $49 adds the other two, Apple and Google Wallet passes and paid memberships, plus gift cards, communities, workflows and one program across several stores; and every plan charges $0.15 an order above its volume instead of a per-100 block.
| Toki | Joy Loyalty | |
|---|---|---|
| Free plan | Up to 1,000 orders a month, with points, VIP tiers, referrals, the Customer Hub and Shopify POS | 250 monthly orders; points and rewards, referrals with fraud prevention, a loyalty widget and email notifications |
| First paid plan | Pay as you Go, $49/month, 1,000 orders included: adds wallet passes, paid memberships, gift cards, multi-store, communities and workflows | Essential, $29/month, 500 orders included, then $15 per 100: a loyalty page, points expiry, 30+ integrations, Shopify Flow |
| VIP tiers | Every plan, the free plan included | Advanced, $129/month |
| Orders above the plan | $0.15 per order above the plan's volume, on every plan; no forced upgrade | $15 per 100 orders on Essential, $10 on Advanced, $5 on Ultimate |
| Shopify POS | Every plan: a Toki tile in Shopify POS to earn and redeem at the register | Advanced, $129/month (POS loyalty extension) |
| Redeem at checkout | Checkout blocks to spend points or store credit, Pay as you Go and up; Shopify allows checkout app blocks on Shopify Plus only, for every app | Ultimate, $499/month (Checkout UI loyalty extensions); Advanced redeems in the cart drawer |
| Apple & Google Wallet passes | Pay as you Go and up | Advanced, $129/month |
| Paid memberships | Pay as you Go and up: monthly, annual or lifetime plans with trials | Advanced, $129/month (paid membership programs) |
| One program, several stores | Pay as you Go and up | Not on the plan cards |
| Languages | Storefront modules in 22 languages on every plan; any language on Growth | 8 on the listing |
| Integrations | 25+ Shopify tools on the free plan | 30+ on Essential; unlimited plus a REST API on Ultimate |
| App Store rating | 4.9 (98 reviews) | 4.9 (1,789 reviews) |
From both apps' Shopify App Store listings and pricing pages, November 2026: App Store listing · pricing page. “Not on the plan cards” means the listing's plans don't mention it, not that the app can't do it.
What Joy does well, by its own listing and pricing page: 1,789 reviews to Toki's 98, eight interface languages, a loyalty AI copilot and 22 Shopify Flow triggers on Essential, B2B and wholesale tiers on Advanced, and a developer toolkit with a JS SDK and headless support on Ultimate at $499. At 3,000 orders its Advanced plan is $70 cheaper than Toki's Growth, the one cell in the table where Joy's price is lower, and it is lower without dedicated support, any-language storefronts or migration help.
Why Toki comes out ahead for most Shopify stores: free to 1,000 orders instead of 250; VIP tiers and POS at $0 instead of $129 (ANOTHERSOLE's four-tier membership repeats at 87.8% against 12.4% for non-members); wallet passes and paid memberships at $49 instead of $129 (For Them's paid members order 3.4x more often); checkout blocks at $49 rather than $499; and gift cards, communities and a program shared across several stores (GOAT runs one across nine), which aren't on Joy's cards. Joy's Advanced plan is the closest thing to Toki's feature list on the App Store; Toki gives away the first half of it and charges $49 for the second.
Four more Joy Loyalty alternatives
The other apps merchants shortlist against Joy, with what their listings say:
Smile.io
4.9 (4,669 reviews)- Free plan
- Up to 200 monthly orders; points, referrals and Shopify POS, no VIP tiers
- Paid from
- Essential, $15/month, up to 500 monthly orders: a loyalty page, free-product rewards and one integration
- VIP tiers
- Growth, $199/month
Best for: A simple points-and-referrals program that has to be live this afternoon, at a store doing a few hundred orders a month.
Check first: VIP tiers, the Loyalty Hub and more than two integrations all start at Growth, $199/month, whatever your volume.
BON Loyalty
5.0 (1,984 reviews)- Free plan
- Up to 150 monthly orders; points, an anti-cheat referral program, automated emails, discount and free-shipping rewards
- Paid from
- Starter, $15/month, up to 300 monthly orders: a loyalty page, free-product and birthday rewards, Klaviyo and review-app integrations
- VIP tiers
- Growth, $129/month
Best for: Small stores that want a cheap ladder ($15, $29) now and a flat $129 for unlimited orders with VIP tiers later.
Check first: The free plan stops at 150 orders, POS needs Basic, and wallet passes, paid memberships and multi-store aren't on the cards.
Appstle Loyalty
5.0 (1,478 reviews)- Free plan
- Up to 250 orders a month; points, loyalty pages, store credit, referrals, milestone emails and analytics
- Paid from
- Starter, $10/month until the store reaches 500 orders in a month: branding, nudges, Shopify POS
- VIP tiers
- Business, $30/month
Best for: Price-first stores: the cheapest public meter in the category, with POS at $10 and VIP tiers at $30.
Check first: The cards cover points, tiers and POS; wallet passes, memberships, gift cards and multi-store aren't on them, and the free plan stops at 250 orders.
Growave
4.8 (1,285 reviews)- Free plan
- 200 orders a month; points, a wishlist and product reviews, with Growave branding
- Paid from
- Entry, $15/month, 500 orders included: referrals, POS, Shopify Flow, one integration
- VIP tiers
- Growth, $199/month
Best for: Stores that want loyalty, wishlists and reviews from one app and are fine with a per-100-orders meter on every paid plan.
Check first: VIP tiers and wallet passes start at Growth ($199), and checkout extensions at Plus ($499).
What each app costs at your order volume
Toki, Joy and the four alternatives at four volumes. The first line in each cell is the cheapest plan for a points-and-referrals program; the second, where it differs, is the cheapest plan that includes VIP tiers.
| Orders a month | 300 | 500 | 1,000 | 3,000 |
|---|---|---|---|---|
| Toki | $0 Free | $0 Free | $0 Free | $299 Growth |
| Joy Loyalty | $29 Essential with VIP tiers: $129 (Advanced) | $29 Essential with VIP tiers: $129 (Advanced) | $104 Essential with VIP tiers: $129 (Advanced) | $229 Advanced |
| Smile.io | $15 Essential with VIP tiers: $199 (Growth) | $15 Essential with VIP tiers: $199 (Growth) | $79 Standard with VIP tiers: $199 (Growth) | $299 Growth |
| BON Loyalty | $15 Starter with VIP tiers: $129 (Growth) | $29 Basic with VIP tiers: $129 (Growth) | $129 Growth | $129 Growth |
| Appstle Loyalty | $10 Starter with VIP tiers: $30 (Business) | $10 Starter with VIP tiers: $30 (Business) | $30 Business | $100 Business Premium |
| Growave | $15 Entry with VIP tiers: $199 (Growth) | $15 Entry with VIP tiers: $199 (Growth) | $115 Entry with VIP tiers: $199 (Growth) | $424 Growth |
The cheapest plan at each volume, computed from the plan cards on the Shopify App Store (November 2026): the plan's price plus its printed per-order or per-100-orders rate above the included volume, and never a plan whose ceiling is below the volume. “With VIP tiers” is the cheapest plan that includes them (an add-on doesn't count). “From” marks a rate range on the listing (Yotpo Pro: $0.08–$0.20 an order); the low end is shown. Custom quotes have no public price. Monthly billing, USD, before taxes and trials; your own volume: pricing calculator. Above 5,000 orders a month most vendors, Toki included, quote Enterprise pricing.
Joy's row is Essential's meter followed by Advanced: $29 at 300 and 500 orders without tiers, $104 at 1,000, and $229 at 3,000 on Advanced, with tiers costing $129 at any volume below 2,000. Toki is $0 through 1,000 orders with tiers and POS included and $299 at 3,000 on Growth, which covers 3,000 orders and every feature. All eleven apps side by side adds LoyaltyLion, Yotpo, Rivo, Rise.ai and Marsello.
Switching from Joy to Toki
Balances move in a CSV. Export your members from Joy, paste them into Toki's template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Toki converts each balance by what a point was worth in your old program, shows progress, and can roll the import back; see Import members.
Then rebuild: earning rules in points and rewards, tiers in VIP tiers, membership plans in paid memberships, the Customer Hub app embed in your theme, and Klaviyo or Omnisend reconnected so your flows keep their loyalty properties. Growth includes migration support, Power white-glove migration, and Pay as you Go free onboarding sessions.
If you're on Joy's $499 Ultimate plan for the JS SDK and a headless storefront, that is the one case where the comparison is about more than price; Toki's modules go into a headless store as an HTML snippet, so chat with us before you decide. If you're on Starter or Essential, or weighing Advanced for tiers, POS, wallet passes or memberships, Toki gives you the first two free and the other two for $49; run your own volume through the pricing calculator for the exact number. The 10 best loyalty program platforms covers the field beyond Shopify apps.
Frequently asked questions
How much does Joy Loyalty cost?
On its Shopify App Store listing in November 2026, Joy has a free Starter plan for 250 monthly orders, Essential at $29/month with 500 orders included and $15 per 100 more, Advanced at $129/month with 2,000 orders and $10 per 100, and Ultimate at $499/month with 7,000 orders and $5 per 100. VIP tiers, the POS extension, Apple and Google Wallet passes, paid memberships and the Loyalty Hub start at Advanced; checkout UI extensions, the developer toolkit and the REST API are Ultimate features.
Does Joy Loyalty have a free plan?
Yes, Starter, for 250 monthly orders: a points and rewards program, referrals with fraud prevention, a loyalty widget, on-brand design and email notifications. The loyalty page, points expiry and integrations start at Essential ($29), VIP tiers and POS at Advanced ($129). Toki's free plan covers up to 1,000 orders a month and includes VIP tiers, referrals, Shopify POS, the Customer Hub and 25+ integrations.
Is Toki cheaper than Joy Loyalty?
Up to 1,000 orders a month, yes: Toki is free with VIP tiers and POS, and wallet passes and paid memberships cost $49 on Pay as you Go; Joy is $29 to $104 on Essential without tiers, or $129 on Advanced with tiers, POS, wallet passes and memberships. At 3,000 orders Joy's Advanced is $229 ($129 plus ten blocks of $10) and Toki's Growth is $299 with 3,000 orders, every feature, dedicated support and migration help.
Does Toki have wallet passes and paid memberships like Joy's Advanced plan?
Yes, on Pay as you Go at $49/month: Apple and Google Wallet passes with a live balance, tier and push notifications, and paid memberships with monthly, annual or lifetime plans, free trials and member perks. Joy lists both on Advanced at $129/month. Toki also includes VIP tiers and Shopify POS on its free plan, where Joy's are Advanced features.
Can I move my customers' points from Joy to Toki?
Yes. Export your members from Joy, copy them into Toki's CSV template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Balances are converted by what a point was worth in your old program. Migration support is included on Growth and white-glove migration on Power; on any plan you can run the import yourself.