Yotpo Loyalty alternatives: free under 100 orders, $199 plus usage after, tiers on a quote
Yotpo Loyalty & Referrals is the loyalty product of a retention suite: reviews, SMS, subscriptions and loyalty from one vendor. Merchants look for an alternative when the free plan ends at 100 orders, when Pro's $199 starts metering by the order, or when VIP tiers and POS turn out to be Premium features without a public price. Here is what the alternatives cost, from the App Store listings, and where Toki fits.
Prices and plan details checked November 2026 · Toki is our app
Yotpo Loyalty & Referrals sits inside one of the larger marketing suites on Shopify: reviews, SMS, email, subscriptions and loyalty, sold together or apart, with 966 reviews at 4.7 on the loyalty listing alone. If you already run Yotpo Reviews or SMS, the account team will tell you loyalty from the same vendor is the natural next step. It is also the most expensive way in this comparison to run a points program, and the tiers aren't on the price list.
This page is for the merchants who search for a Yotpo Loyalty alternative, usually at one of three points: when the free plan's 100-order limit arrives, when Pro's $199 starts adding per-order fees, or when VIP tiers and POS turn out to be Premium features without a price on them. It covers Yotpo's plans as listed, Toki next to them line by line, four other alternatives, and what each app would charge at 300, 500, 1,000 and 3,000 orders a month. Every figure is from the apps' Shopify App Store listings and pricing pages, checked in November 2026. Toki is our app; read its column with that in mind.
Yotpo Loyalty pricing in 2026
Yotpo's listing has one free plan and one priced plan. Free is for "stores with fewer than 100 monthly orders". Pro is $199 a month; the card says "From 500 orders/month: $0.08–$0.20/order", and for more than 5,000 orders and "advanced features" it points to yotpo.com/pricing, where Premium and Enterprise are quoted.
| Plan | Price | Orders | VIP tiers | What the plan card lists |
|---|---|---|---|---|
| Free | Free | Plan available to stores with fewer than 100 monthly orders | No | Rewards Sticky Bar · Earn Points for Purchases · Points Exchanged for Discounts · Referral Program · Reporting and Analytics · AI Chat Support |
| Pro | $199/month | From 500 orders/month: $0.08–$0.20/order. For >5k orders and advanced features, see yotpo.com/pricing | No | Rewards Page · Additional Ways to Earn · More Rewards · Redeem Points at Checkout · Webhooks · Addtl Integrations (KLV, Recharge, etc) · Technical Support via Email |
| Premium | Custom | Custom (yotpo.com/pricing/loyalty) | Included | VIP tiers · Audience-targeted campaigns and scheduled promotions · Free-product and custom reward redemption · Custom CSS editor · Email marketing integrations beyond Klaviyo · POS support · Dedicated customer success manager |
| Enterprise | Custom | Custom | Included | Advanced customizations · Multiple markets and brands · Dedicated security and compliance · Enterprise customer success manager |
Yotpo Loyalty's plans as listed in November 2026: App Store listing · pricing page. Prices in USD.
The loyalty pricing page adds the detail that matters. Pro's $199 "covers the first 500 orders each month", and above that "you pay a small, decreasing per-order rate". Premium is where VIP tiers, audience-targeted campaigns, scheduled promotions, free-product rewards, a custom CSS editor, POS support and email integrations beyond Klaviyo live; Enterprise adds multiple markets and brands. Neither has a public price.
The facts that start most alternative searches:
- The free plan is the smallest in this comparison. Under 100 orders, against 200 at Smile.io, Rivo and Growave, 400 at LoyaltyLion and 1,000 at Toki. A store doing 150 orders a month is on Pro at $199.
- Pro is a base plus a meter. $199 covers 500 orders; every order after that costs $0.08 to $0.20 on the listing. At 1,000 orders that is $239 to $299 a month, at 3,000 it is $399 to $699, for a program without VIP tiers.
- Tiers and POS are a quote. If the plan is to launch points and add a Gold tier later, "later" means a Premium conversation.
Toki vs Yotpo Loyalty
Toki's free plan covers up to 1,000 orders a month and includes VIP tiers, referrals, the Customer Hub, 25+ integrations and Shopify POS; every plan charges $0.15 an order above its volume, a single rate printed on every card; and Pay as you Go at $49 adds paid memberships, Apple and Google Wallet passes, gift cards, communities, workflows and one program across several stores.
| Toki | Yotpo Loyalty | |
|---|---|---|
| Free plan | Up to 1,000 orders a month, with points, VIP tiers, referrals, the Customer Hub and Shopify POS | Stores with fewer than 100 monthly orders; purchase points, discounts and referrals |
| First paid plan | Pay as you Go, $49/month, 1,000 orders included: adds wallet passes, paid memberships, gift cards, multi-store, communities and workflows | Pro, $199/month, 500 orders included: a rewards page, more ways to earn, checkout redemption, webhooks |
| VIP tiers | Every plan, the free plan included | Premium, a custom quote |
| Orders above the plan | $0.15 per order above the plan's volume, on every plan; no forced upgrade | Pro: $0.08–$0.20 per order above 500; above 5,000 orders, see yotpo.com/pricing |
| Shopify POS | Every plan: a Toki tile in Shopify POS to earn and redeem at the register | Premium, a custom quote |
| Redeem at checkout | Checkout blocks to spend points or store credit, Pay as you Go and up; Shopify allows checkout app blocks on Shopify Plus only, for every app | Pro and up |
| Apple & Google Wallet passes | Pay as you Go and up | Not on the plan cards |
| Paid memberships | Pay as you Go and up: monthly, annual or lifetime plans with trials | Not on the plan cards |
| One program, several stores | Pay as you Go and up | Higher tiers and Enterprise (yotpo.com/pricing/loyalty) |
| Languages | Storefront modules in 22 languages on every plan; any language on Growth | English on the listing |
| Integrations | 25+ Shopify tools on the free plan | Klaviyo, Recharge and others from Pro |
| App Store rating | 4.9 (98 reviews) | 4.7 (966 reviews) |
From both apps' Shopify App Store listings and pricing pages, November 2026: App Store listing · pricing page. “Not on the plan cards” means the listing's plans don't mention it, not that the app can't do it.
What Yotpo does well, by its own listing and pricing pages: the suite. Reviews, SMS, subscriptions and loyalty from one vendor, native versions for BigCommerce, Adobe Commerce and Salesforce Commerce Cloud, 966 reviews to Toki's 98, and an Enterprise tier for multiple markets and brands. The suite is also the price: loyalty alone is $199 before usage, and the loyalty features most brands want sit on the plan Yotpo quotes privately.
Why Toki comes out ahead for most Shopify stores: the free plan is ten times larger, the per-order rate is one printed number rather than a range, VIP tiers and POS are free rather than quoted, and the $49 plan covers mechanics Yotpo's cards don't list: memberships customers pay for (ANOTHERSOLE's paid members spend 2.1x more), a loyalty card in Apple or Google Wallet with push notifications, and one program across several stores. Reviews aren't missing either: Toki's reviews module collects them and rewards approved ones with points, Judge.me connects directly, and Yotpo Reviews itself keeps working next to Toki through Shopify Flow. You can keep the Yotpo products you like and still run the loyalty program on the app that includes the tiers.
Four more Yotpo Loyalty alternatives
The other apps merchants shortlist against Yotpo, with what their listings say:
Smile.io
4.9 (4,669 reviews)- Free plan
- Up to 200 monthly orders; points, referrals and Shopify POS, no VIP tiers
- Paid from
- Essential, $15/month, up to 500 monthly orders: a loyalty page, free-product rewards and one integration
- VIP tiers
- Growth, $199/month
Best for: A simple points-and-referrals program that has to be live this afternoon, at a store doing a few hundred orders a month.
Check first: VIP tiers, the Loyalty Hub and more than two integrations all start at Growth, $199/month, whatever your volume.
LoyaltyLion
4.7 (550 reviews)- Free plan
- 400 monthly orders; points, discount rewards, analytics, 7 languages, no VIP tiers
- Paid from
- Classic, $199/month, 500 orders included: a loyalty page built for you, unlimited integrations, onboarding
- VIP tiers
- An optional add-on on Classic; included from Advanced, which is a custom quote
Best for: Established stores that want a loyalty page built for them, deep analytics and a retention stack (Klaviyo, Gorgias, Recharge) wired in by the vendor.
Check first: Everything above 500 orders a month, and VIP tiers, is a sales conversation: the public price list ends at Classic.
Rivo
4.7 (1,440 reviews)- Free plan
- Up to 200 monthly orders; a points program, branding and automated emails
- Paid from
- Essential, $15/month, up to 500 monthly orders: loyalty page, POS, two integrations
- VIP tiers
- Scale, $49/month
Best for: Fast-moving DTC brands that want weekly product updates, a developer toolkit and VIP tiers at a low entry price.
Check first: Scale's $20 per 100 orders adds up quickly between 400 and 2,500 orders, and checkout extensions are a Plus feature.
Growave
4.8 (1,285 reviews)- Free plan
- 200 orders a month; points, a wishlist and product reviews, with Growave branding
- Paid from
- Entry, $15/month, 500 orders included: referrals, POS, Shopify Flow, one integration
- VIP tiers
- Growth, $199/month
Best for: Stores that want loyalty, wishlists and reviews from one app and are fine with a per-100-orders meter on every paid plan.
Check first: VIP tiers and wallet passes start at Growth ($199), and checkout extensions at Plus ($499).
What each app costs at your order volume
Toki, Yotpo and the four alternatives at four volumes. The first line in each cell is the cheapest plan for a points-and-referrals program; the second, where it differs, is the cheapest plan that includes VIP tiers. Yotpo's cells say "from" because its listing prints a range.
| Orders a month | 300 | 500 | 1,000 | 3,000 |
|---|---|---|---|---|
| Toki | $0 Free | $0 Free | $0 Free | $299 Growth |
| Yotpo Loyalty | $199 Pro with VIP tiers: Custom quote (Premium) | $199 Pro with VIP tiers: Custom quote (Premium) | from $239 Pro with VIP tiers: Custom quote (Premium) | from $399 Pro with VIP tiers: Custom quote (Premium) |
| Smile.io | $15 Essential with VIP tiers: $199 (Growth) | $15 Essential with VIP tiers: $199 (Growth) | $79 Standard with VIP tiers: $199 (Growth) | $299 Growth |
| LoyaltyLion | $0 Free plan with VIP tiers: Custom quote (Advanced) | $199 Classic with VIP tiers: Custom quote (Advanced) | Custom quote Advanced | Custom quote Advanced |
| Rivo | $15 Essential with VIP tiers: $49 (Scale) | $15 Essential with VIP tiers: $69 (Scale) | $169 Scale | $499 Scale |
| Growave | $15 Entry with VIP tiers: $199 (Growth) | $15 Entry with VIP tiers: $199 (Growth) | $115 Entry with VIP tiers: $199 (Growth) | $424 Growth |
The cheapest plan at each volume, computed from the plan cards on the Shopify App Store (November 2026): the plan's price plus its printed per-order or per-100-orders rate above the included volume, and never a plan whose ceiling is below the volume. “With VIP tiers” is the cheapest plan that includes them (an add-on doesn't count). “From” marks a rate range on the listing (Yotpo Pro: $0.08–$0.20 an order); the low end is shown. Custom quotes have no public price. Monthly billing, USD, before taxes and trials; your own volume: pricing calculator. Above 5,000 orders a month most vendors, Toki included, quote Enterprise pricing.
Yotpo's column is the one that climbs with the meter and then stops: at 300 orders it is already $199, at 1,000 it is $239 at the listing's lowest rate, at 3,000 it is $399, and VIP tiers are a quote at every volume. For the comparison to be fair, ask Yotpo for your Premium quote and set it against Toki's $0 at 1,000 orders and $299 at 3,000, each with tiers, POS and the rest of the platform included. All eleven apps side by side adds BON, Joy, Appstle, Rise.ai and Marsello.
Switching from Yotpo to Toki
Balances move in a CSV. Export your members from Yotpo, paste them into Toki's template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Toki converts each balance by what a point was worth in your old program and shows progress, with a rollback if you need it; see Import members. If you're leaving Yotpo Reviews too, reviews come over from a Yotpo export on paid plans, and if you're keeping it, points for Yotpo reviews run through Shopify Flow as described in review and survey apps.
Then rebuild: earning rules in points and rewards, tiers in VIP tiers, the Customer Hub app embed in your theme, and Klaviyo or your SMS tool reconnected so flows keep their loyalty properties. Growth includes migration support, Power white-glove migration, and Pay as you Go free onboarding sessions.
If one contract for reviews, SMS and loyalty is worth a Premium quote to you, Yotpo will write one; the loyalty program inside it still costs more and includes less than the table above shows for Toki, at every volume with a public price. For the loyalty decision itself, use the table with your volume, or the pricing calculator for an exact figure. The 10 best loyalty program platforms covers the field beyond Shopify apps.
Frequently asked questions
How much does Yotpo Loyalty cost?
On its Shopify App Store listing in November 2026, Yotpo Loyalty & Referrals is free for stores with fewer than 100 monthly orders, and Pro is $199/month; from 500 orders a month the listing adds $0.08–$0.20 per order, and for more than 5,000 orders it points to yotpo.com/pricing. Premium and Enterprise, which add VIP tiers, campaigns, POS support and a dedicated success manager, are custom quotes.
Does Yotpo Loyalty have VIP tiers?
Yes, on Premium. On yotpo.com/pricing/loyalty, Premium adds VIP tiers, audience-targeted campaigns, scheduled promotions, free-product rewards, a custom CSS editor, POS support and email integrations beyond Klaviyo; it has no public price. Pro, the $199 plan, covers points, a rewards page, more ways to earn, checkout redemption and webhooks. Toki includes VIP tiers on every plan, free included.
Is there a free Yotpo Loyalty alternative?
Toki is free up to 1,000 orders a month, with VIP tiers, referrals, the Customer Hub and Shopify POS included; Yotpo's free plan applies to stores under 100 orders and covers purchase points, discounts and referrals. Smile.io, Rivo and Growave are free to 200 orders, LoyaltyLion to 400.
Should I use Yotpo Loyalty if I already use Yotpo Reviews?
It is the strongest reason to. One vendor, one account team, points for reviews without a connector, and SMS and subscriptions on the same contracts. Weigh that against the price: VIP tiers and POS live on Premium, which Yotpo quotes privately. Toki awards points for approved reviews from its own reviews module and connects to Judge.me directly, and to Yotpo Reviews, Loox and Okendo through Shopify Flow.
Can I move my customers' points from Yotpo to Toki?
Yes. Export your members from Yotpo, copy them into Toki's CSV template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Balances are converted by what a point was worth in your old program. Reviews come over from a Yotpo export on paid plans. Migration support is included on Growth and white-glove migration on Power.