Loyalty that lives on the lock screen
One tap adds your program to Apple Wallet or Google Wallet. Balances update in real time, and you can push a message the moment points land — no app download, ever.
Every loyalty program has the same weak point: customers forget it exists. The balance lives in an account page nobody visits, surfaced only at checkout — if they're logged in. Toki puts the program somewhere customers look dozens of times a day: their phone's wallet, right next to their boarding passes and payment cards.
One tap, no app
Brand apps get deleted; wallet passes get kept. Toki generates a branded Apple Wallet / Google Wallet pass for every member, added with a single tap from:
- Your storefront — after joining the program
- Email or SMS — via Klaviyo and Attentive flows
- The register — at POS, so in-store customers join on the spot
The pass shows your brand, the member's live points balance, their tier and a progress bar to the next one — "550 to Platinum" doing quiet retention work every time they open their wallet. The full mechanics are in our guide on how to add loyalty cards to Apple Wallet.
A push channel you own
Here's the part most merchants underestimate: wallet passes can push to the lock screen. When a pass updates, the phone can surface it —
- "You earned 150 points. Balance: 2,450 — 550 to Platinum."
- "Your reward is waiting: $15 off any order."
- "300 points expire Friday."
- Location-triggered notes when a member is near your retail store
No app install, no ad auction, no deliverability games. Just your program, talking to your best customers on the most valuable screen they own. Our Apple Wallet loyalty cards guide covers strategy and examples.
Scannable in store, synced everywhere
Each pass carries a barcode tied to the member profile. At the register, one scan identifies the customer at Shopify POS or Heartland POS, applies their perks and awards their points — the same balance they see online, updated before they've left the store.
That closes the omnichannel loop: shop online, redeem in store, get the push, come back. It's the retention flywheel airlines have run for decades, finally practical for a Shopify brand.
Included, not an add-on
Wallet passes ship with every Toki plan alongside points, tiers and referrals — members can even share their referral link straight from the pass. Install Toki and put your program on the lock screen this week.
Frequently asked questions
How do customers add my loyalty card to Apple Wallet or Google Wallet?
One tap from your storefront, a post-purchase email, an SMS, or at the POS counter. Toki generates a branded pass per member — no app to download, no account setup beyond what they already have with your store.
Does the pass update when points change?
Yes, in real time. Balance, tier and progress-to-next-tier update the moment an order lands or points are spent. The pass is a live view of the member's account, not a static barcode.
Can I send push notifications through wallet passes?
Yes — pass updates can notify the lock screen: points earned, rewards unlocked, expiring points, tier changes. Location-based alerts can trigger near your retail stores. It's a push channel you own, with no app and no ad spend.
Do wallet passes work in store?
Yes. Each pass carries a scannable barcode tied to the member profile — scan it at Shopify POS (or supported POS integrations like Heartland) to identify the customer, apply perks and award points in store.
Why use wallet passes instead of a mobile app?
Adoption. Getting a customer to install and keep a brand app is brutally hard; adding a wallet pass is one tap, and it lives in an app they already open daily. You get the lock-screen presence of an app at a fraction of the friction.