Smile.io alternatives: what you'd pay at your order volume, and what you'd get
Smile.io is the biggest loyalty app on Shopify and the easiest to start with. Merchants go looking for an alternative at two moments: when the order ceiling of their plan forces an upgrade, and when they want VIP tiers and find them on the $199 plan. Here is what the alternatives cost, from the App Store listings, and where Toki fits.
Prices and plan details checked November 2026 · Toki is our app
Smile.io is the loyalty app most Shopify merchants install first: 4,669 reviews on the App Store, a free plan, and a points-and-referrals program that is live in an afternoon. It is a good app for the program it was built for: a couple of hundred orders a month, points and referrals, nothing you'd call a tier. Most stores outgrow one of those three.
This page is for the moment you do look further. It covers what Smile.io's plans cost and include, where merchants hit the wall, how Toki compares line by line, four other Smile.io alternatives, and what each app would charge you at 300, 500, 1,000 and 3,000 orders a month. Every price comes from the apps' Shopify App Store listings, checked in November 2026, and Toki is our app, so read the Toki column with that in mind.
Smile.io pricing in 2026
Smile.io prices by monthly orders, and below Growth each plan is a ceiling rather than a base: a store that passes 200 orders leaves the free plan, one that passes 500 leaves Essential, one that passes 1,000 leaves Standard. Growth is the first plan you can grow inside of, at $20 per 100 orders above the 2,500 it includes.
| Plan | Price | Orders | VIP tiers | What the plan card lists |
|---|---|---|---|---|
| Free | Free | Up to 200 monthly orders | No | Points, rewards & referrals · 15+ ways to earn & redeem · Discounts & free shipping rewards · Full branding customization · Multi-language support (20+ languages) · Works seamlessly with Shopify POS |
| Essential | $15/month | Up to 500 monthly orders | No | Dedicated loyalty page · Free product rewards · Nudges (on-site reminders) · Analytics & reporting · Trigger rewards with Shopify Flow · 1 integration (e.g. Klaviyo) |
| Standard | $79/month | Up to 1,000 monthly orders | No | Bonus events (e.g. 2x points weekend) · Embed points on product pages · Subscription & gift card rewards · Loyalty segments, ROI and CLV insights · 2 integrations (e.g. Klaviyo, Judge.me) |
| Growth | $199/month | Includes 2,500 monthly orders, then $20 per additional 100 orders | Included | Loyalty Hub (for signed-in members) · Redeem at checkout (Shopify Plus) · VIP tiers & Points expiry · Performance benchmarks · 25+ pre-built loyalty reports · Unlimited integrations |
| Smile Plus | $999/month, billed annually | 7,500 monthly orders, then $5 per 100 orders (smile.io/pricing, annual billing) | Included | Migration and launch plan · Quarterly program monitoring · Priority support · API access |
Smile.io's plans as listed in November 2026: App Store listing · pricing page. Prices in USD.
Three things on those cards decide most of the Smile.io alternative searches:
- VIP tiers start at $199. They sit on Growth with points expiry, the Loyalty Hub, performance benchmarks and unlimited integrations. A 400-order store that wants a Gold tier pays the same $199 as a 2,500-order store.
- The order ceilings move you up. Essential to Standard is $15 → $79 at order 501; Standard to Growth is $79 → $199 at order 1,001. Growth isn't expensive for what it includes, but a store at 1,100 orders is paying for 2,500.
- Integrations are counted. One on Essential, two on Standard. Klaviyo plus a reviews app is the whole budget until Growth.
None of that is hidden; it is all on the listing. It just means Smile.io's price is driven by features at the low end and by orders at the high end, and merchants with a few hundred orders and tier ambitions land in an awkward spot.
Toki vs Smile.io
Toki is priced the other way around. The free plan runs to 1,000 orders a month and already includes VIP tiers, referrals, the Customer Hub, 25+ integrations and Shopify POS; every plan charges $0.15 an order above its included volume instead of moving you to the next plan; and the first paid plan, Pay as you Go at $49, adds the things Smile.io's cards don't list at all: paid memberships, Apple and Google Wallet passes, gift cards, communities, workflows and one program across several stores.
| Toki | Smile.io | |
|---|---|---|
| Free plan | Up to 1,000 orders a month, with points, VIP tiers, referrals, the Customer Hub and Shopify POS | Up to 200 monthly orders; points, referrals and Shopify POS, no VIP tiers |
| First paid plan | Pay as you Go, $49/month, 1,000 orders included: adds wallet passes, paid memberships, gift cards, multi-store, communities and workflows | Essential, $15/month, up to 500 monthly orders: a loyalty page, free-product rewards and one integration |
| VIP tiers | Every plan, the free plan included | Growth, $199/month |
| Orders above the plan | $0.15 per order above the plan's volume, on every plan; no forced upgrade | Below 2,500 orders each plan is a ceiling: outgrow it and you move up a plan. Growth adds $20 per 100 orders above 2,500 |
| Shopify POS | Every plan: a Toki tile in Shopify POS to earn and redeem at the register | Every plan, the free plan included |
| Redeem at checkout | Checkout blocks to spend points or store credit, Pay as you Go and up; Shopify allows checkout app blocks on Shopify Plus only, for every app | Growth, on Shopify Plus |
| Apple & Google Wallet passes | Pay as you Go and up | Not on the plan cards |
| Paid memberships | Pay as you Go and up: monthly, annual or lifetime plans with trials | Not on the plan cards |
| One program, several stores | Pay as you Go and up | Not on the plan cards |
| Languages | Storefront modules in 22 languages on every plan; any language on Growth | 20+ languages on the free plan |
| Integrations | 25+ Shopify tools on the free plan | 1 on Essential, 2 on Standard, unlimited on Growth |
| App Store rating | 4.9 (98 reviews) | 4.9 (4,669 reviews) |
From both apps' Shopify App Store listings and pricing pages, November 2026: App Store listing · pricing page. “Not on the plan cards” means the listing's plans don't mention it, not that the app can't do it.
What Smile.io does well, by its own listing: it has been installed far longer and far more often (4,669 reviews to Toki's 98, at the same 4.9 rating), the Loyalty Hub it puts inside customer accounts is polished, and Growth ships benchmark reports against other brands. The first is a function of age; the other two arrive with the $199 plan.
Why Toki comes out ahead for most Shopify stores: everything between 200 and 1,000 orders a month is free, VIP tiers cost nothing on any plan, Shopify POS and 25+ integrations are on the free plan where Smile.io counts integrations one and two at a time, and the $49 plan covers mechanics that aren't on any Smile.io card: memberships customers pay for (For Them's paid members order 3.4x more often), a loyalty card in the phone's wallet with push notifications, and a program shared across stores (GOAT runs one across 9). Checkout redemption on Shopify Plus, a Growth feature at Smile.io, comes with Pay as you Go at Toki. The simple program Smile.io is known for is the one Toki gives away; the one you'd grow into isn't on Smile.io's cards.
Four more Smile.io alternatives
Toki isn't the only option. The other apps merchants shortlist against Smile.io, with what their listings say:
LoyaltyLion
4.7 (550 reviews)- Free plan
- 400 monthly orders; points, discount rewards, analytics, 7 languages, no VIP tiers
- Paid from
- Classic, $199/month, 500 orders included: a loyalty page built for you, unlimited integrations, onboarding
- VIP tiers
- An optional add-on on Classic; included from Advanced, which is a custom quote
Best for: Established stores that want a loyalty page built for them, deep analytics and a retention stack (Klaviyo, Gorgias, Recharge) wired in by the vendor.
Check first: Everything above 500 orders a month, and VIP tiers, is a sales conversation: the public price list ends at Classic.
Yotpo Loyalty
4.7 (966 reviews)- Free plan
- Stores with fewer than 100 monthly orders; purchase points, discounts and referrals
- Paid from
- Pro, $199/month, 500 orders included: a rewards page, more ways to earn, checkout redemption, webhooks
- VIP tiers
- Premium, a custom quote
Best for: Brands already paying for Yotpo Reviews, SMS or Subscriptions that want loyalty from the same vendor and one account team.
Check first: The free plan ends at 100 orders, Pro is $199 plus per-order usage, and VIP tiers and POS sit in Premium, which has no public price.
Rivo
4.7 (1,440 reviews)- Free plan
- Up to 200 monthly orders; a points program, branding and automated emails
- Paid from
- Essential, $15/month, up to 500 monthly orders: loyalty page, POS, two integrations
- VIP tiers
- Scale, $49/month
Best for: Fast-moving DTC brands that want weekly product updates, a developer toolkit and VIP tiers at a low entry price.
Check first: Scale's $20 per 100 orders adds up quickly between 400 and 2,500 orders, and checkout extensions are a Plus feature.
Growave
4.8 (1,285 reviews)- Free plan
- 200 orders a month; points, a wishlist and product reviews, with Growave branding
- Paid from
- Entry, $15/month, 500 orders included: referrals, POS, Shopify Flow, one integration
- VIP tiers
- Growth, $199/month
Best for: Stores that want loyalty, wishlists and reviews from one app and are fine with a per-100-orders meter on every paid plan.
Check first: VIP tiers and wallet passes start at Growth ($199), and checkout extensions at Plus ($499).
What each app costs at your order volume
Toki, Smile.io and the four alternatives at four volumes. The first line in each cell is the cheapest plan for a points-and-referrals program; the second, where it differs, is the cheapest plan that includes VIP tiers.
| Orders a month | 300 | 500 | 1,000 | 3,000 |
|---|---|---|---|---|
| Toki | $0 Free | $0 Free | $0 Free | $299 Growth |
| Smile.io | $15 Essential with VIP tiers: $199 (Growth) | $15 Essential with VIP tiers: $199 (Growth) | $79 Standard with VIP tiers: $199 (Growth) | $299 Growth |
| LoyaltyLion | $0 Free plan with VIP tiers: Custom quote (Advanced) | $199 Classic with VIP tiers: Custom quote (Advanced) | Custom quote Advanced | Custom quote Advanced |
| Yotpo Loyalty | $199 Pro with VIP tiers: Custom quote (Premium) | $199 Pro with VIP tiers: Custom quote (Premium) | from $239 Pro with VIP tiers: Custom quote (Premium) | from $399 Pro with VIP tiers: Custom quote (Premium) |
| Rivo | $15 Essential with VIP tiers: $49 (Scale) | $15 Essential with VIP tiers: $69 (Scale) | $169 Scale | $499 Scale |
| Growave | $15 Entry with VIP tiers: $199 (Growth) | $15 Entry with VIP tiers: $199 (Growth) | $115 Entry with VIP tiers: $199 (Growth) | $424 Growth |
The cheapest plan at each volume, computed from the plan cards on the Shopify App Store (November 2026): the plan's price plus its printed per-order or per-100-orders rate above the included volume, and never a plan whose ceiling is below the volume. “With VIP tiers” is the cheapest plan that includes them (an add-on doesn't count). “From” marks a rate range on the listing (Yotpo Pro: $0.08–$0.20 an order); the low end is shown. Custom quotes have no public price. Monthly billing, USD, before taxes and trials; your own volume: pricing calculator. Above 5,000 orders a month most vendors, Toki included, quote Enterprise pricing.
Two patterns are worth noticing. Up to 1,000 orders the entry prices look alike ($15 at Smile.io, Rivo and Growave; $0 at Toki and, under 400 orders, LoyaltyLion) until you add VIP tiers, where Smile.io and Growave jump to $199 and Toki stays at $0; at 1,000 orders Smile.io's Standard is $79 without tiers and Toki is still free with them. At 3,000 orders Smile.io's Growth comes to $299 ($199 plus five blocks of $20), the same as Toki's Growth, which includes 3,000 orders and every feature on the platform; Growave is $424 and Rivo hits its $499 cap. All eleven apps side by side adds BON, Joy, Appstle, Rise.ai and Marsello to the table.
Switching from Smile.io to Toki
Moving a loyalty program is mostly moving balances, and that part is a CSV. Export your members from Smile.io, paste them into Toki's template (email and points balance are the only required columns) and upload it from Members → Import members; Toki converts each balance by what a point was worth in your old program, so 500 points at 50-per-dollar become 1,000 Toki points at 100-per-dollar. The steps, including progress tracking and rollback, are in Import members.
The rest is setup you'd do with any app: recreate your earning rules in points and rewards, rebuild your tiers in VIP tiers (the conditions are more flexible than a points threshold: spend, orders, tags, a Klaviyo segment, a paid membership), and turn on the Customer Hub app embed in your theme, no code. Migration support is included on Growth, and Power adds white-glove migration; on Pay as you Go, the free onboarding sessions cover the same ground with you.
If you're on Smile.io's free plan today and under 200 orders, you won't save money by moving, but you'd gain VIP tiers, 25+ integrations and a free runway to 1,000 orders: the upgrade Smile.io prices at $199. If you're on Essential, Standard or Growth, the table above with your real volume shows what you'd save, or run the pricing calculator for the exact number.
Choosing a platform beyond Shopify apps? The 10 best loyalty program platforms covers omnichannel retail software and enterprise APIs too, and tiered loyalty programs explains how to set tier thresholds before you build them anywhere.
Frequently asked questions
How much does Smile.io cost?
On its Shopify App Store listing in November 2026, Smile.io has a free plan for up to 200 monthly orders, Essential at $15/month for up to 500 orders, Standard at $79/month for up to 1,000 orders, and Growth at $199/month with 2,500 orders included and $20 per additional 100 orders. Smile Plus, on smile.io/pricing, is $999/month billed annually for 7,500 orders. VIP tiers, points expiry, the Loyalty Hub and unlimited integrations are Growth features.
Is there a free Smile.io alternative?
Toki's free plan covers up to 1,000 orders a month and includes points, VIP tiers, referrals, the Customer Hub and Shopify POS, where Smile.io's free plan stops at 200 orders and has no VIP tiers. Rivo and Growave also have free plans, both up to 200 orders. LoyaltyLion's free plan runs to 400 orders, Yotpo Loyalty's to stores under 100 orders.
Does Smile.io have VIP tiers on the free plan?
No. On the listing, VIP tiers and points expiry are listed under Growth at $199/month. The Free, Essential and Standard plans cover points, rewards and referrals. Toki includes VIP tiers on every plan, the free one included.
What is the best Smile.io alternative for Shopify POS?
Smile.io itself works with Shopify POS on every plan, so POS alone isn't a reason to leave. If you want the register plus wallet passes, paid memberships or one program across several stores, Toki includes POS on the free plan and those three on Pay as you Go at $49/month. Growave adds POS on Entry and wallet passes on Growth; LoyaltyLion's Classic covers a single location.
Can I move my customers' points from Smile.io to Toki?
Yes. Export your members from Smile.io, copy them into Toki's CSV template (email and points balance required; names, birthdays, join date and Shopify customer ID optional) and upload it from Members → Import members. Balances are converted by what a point was worth in your old program. You can run the import yourself on any plan; migration support comes with Growth and white-glove migration with Power.