Your rewards collect the reviews
Native product reviews with stars, photos and video — and points for every approved one, so the social proof piles up on its own.
Reviews and loyalty are usually two apps with two bills that don't talk to each other. Which is odd, because they solve each other's biggest problems: reviews need an incentive to get written, and a loyalty program is an incentive machine. Toki ships them as one system — reviews with stars, photos and video, where every approved review pays points.
Reviews people actually write
The math of review collection is brutal — most happy customers say nothing. Attach a reward and the equation changes:
- Points per approved review — with the incentive disclosed on-page, so trust stays intact
- Higher rewards for photos and video — pay more for the UGC that actually converts
- Verified-purchase badges — reviews tie to real orders
- Post-purchase timing — requests go out when the product has arrived, not when the box ships
The reward doesn't just collect the review; it feeds the loop. A customer earns points for reviewing, redeems them on the next order, then earns again — retention and social proof compounding in one system.
Moderation without the babysitting
You choose the control level:
- Auto-publish by star rating — 4–5 stars go live instantly, everything else queues
- Full moderation — nothing publishes until approved
- Points on approval — submissions don't pay until a human (or your rules) let them through
AI summaries condense approved reviews into a short "customers love / customers mention" digest on your product page — the pattern buyers already trust from Amazon.
Stars where they matter: Google
Toki emits review structured data, making your product pages eligible for star ratings in Google search results. On a competitive results page, 4.8 stars next to your link is the cheapest CTR lift you'll ever get — traffic from rankings you already own.
Already running a reviews app?
If you're on Judge.me, Yotpo or Loox, two paths work: keep it and let Toki reward reviews through the integration — or consolidate, importing your existing reviews into Toki so no social proof is lost. Junip is supported too. One less subscription either way; see how merchants use these pairings in our case studies.
Reviews ship with every Toki plan — points, tiers, referrals and reviews in one app instead of four. Install Toki free and let the program do the asking.
Frequently asked questions
Why combine reviews with a loyalty program?
Because the reward solves the collection problem. Review request emails alone convert a small fraction of buyers; points for an approved review give customers an actual reason to write one — and the incentive is disclosed on-page, which keeps it compliant and credible.
Does Toki support photo and video reviews?
Yes. Customers attach photos and video, reviews carry verified-purchase badges, and you can pay higher point rewards for media reviews than text-only ones — UGC on autopilot.
Do I control what gets published?
Fully. Auto-publish by star rating (say, 4–5 stars go live instantly), hold the rest for moderation, or moderate everything. Points release when a review is approved, not merely submitted.
Will my star ratings show up in Google search results?
Toki emits product review structured data so your listings are eligible for star ratings in Google search and Shopping surfaces — more clicks from results you already rank for.
Can I migrate reviews from Judge.me, Loox or Yotpo?
Yes — import your existing reviews from Judge.me, Loox and Yotpo so you keep years of accumulated social proof when you consolidate onto Toki.