Give customers a game worth playing

A points program that only pays at checkout is a vending machine: money in, discount out, nothing in between. The weeks between orders are where loyalty is actually built — or lost. Toki's gamification layer gives customers things to do in those weeks, and pays them in the same points, credit and perks as the rest of your program.

Challenges with a finish line

A challenge bundles several activities behind one prize — "follow us, leave a review, share a purchase" — and Toki tracks every step:

• Three ways to complete — each activity separately, any activities adding up to a total, or activities in a set order
• Journeys in sequence — create account → complete profile → first purchase → review, where later steps only count in their turn
• Time windows — completions only count inside a period, for "within 7 days of joining" mechanics
• Progress customers can see — the Challenge Progress block shows punch cards with stamps or a progress bar in the wallet, with buttons to complete the next step, and wallet passes reflect it too

Sequential challenges make a natural onboarding path: they teach new members how your program works and reward each step.

GardenCup turns repeat orders into milestones — "Crush 5 Orders", "Crush 10 Orders", "Crush 20 Orders" — and its challenges have tens of thousands of completions. GardenCup members average 5.36 orders against 1.60 for non-members.

Quizzes and polls between orders

Quizzes, polls and surveys pay points too, and a scored quiz makes a good challenge step. Each answer also lands on the customer's profile, ready for segments and your email tools — they have their own page: quizzes & surveys.

Leaderboards, wheels and prize draws

• Leaderboards — rank members, with profile pictures and each member's tier, filtered to the segments you choose
• Spin the wheel — a prize mechanic customers come back for
• Lottery entries — customers collect tickets toward a draw, and workflows can hand out tickets as rewards
• Social and QR actions — follows, likes and shares across Instagram, TikTok, YouTube and more, or a QR code on your packaging or in your store

Run it on a schedule

Games need seasons. Timers fire once or on a repeating interval, and with the Change Activity Status workflow action they switch activities on and off for you — a double-points weekend every Friday at 6pm, a flash challenge weeks in advance. Announce it with a scheduled campaign by wallet push, email or wallet notification.

For the strategy side — which mechanics work, and how not to train customers to wait for bonuses — read our guide to gamified loyalty programs. Then build the engine underneath with points and VIP tiers.

Many activity types run on every plan, including Free; quizzes, polls and scheduling with workflows need a paid plan — see pricing. Install Toki free and launch your first challenge this week.