See exactly what your loyalty program earns

A loyalty program is a line item. Sooner or later someone asks what it returns, and "engagement is up" isn't an answer. Toki's analytics page answers in revenue, repeat rate and lifetime value — and lets you drill into every part of the program that produces them.

Every part of the program, one page

Each tab covers one part of your program:

• Points — rewarded, given by hand, redeemed, applied and expired, in points or in money
• Tiers — customers gained and lost per tier, and how often each perk is used and what it's worth
• Activities — completions and denials, by activity and by month
• Paid memberships — active, new and lost members, MRR, ARR, LTV and orders per customer before and after joining
• Referrals — link clicks, referred orders and your top referrers
• Wallet passes — Apple and Google pass downloads
• Gift cards — every card Toki has issued

The numbers finance asks about

The Toki Performance tab puts a figure on the program: loyalty revenue, referral revenue, paid membership revenue and Toki's gross revenue, with orders grouped by where they started — a buy-again button, a membership checkout upsell, a wishlist, a gift. The Sales tab adds the retention view: repeat purchase rate, LTV and purchase frequency at 1, 3 and 6 months, plus total sales, AOV, and orders split between POS and online.

That's the comparison our case studies are built on — members against non-members. GardenCup's members average $491 in lifetime spend against $151 for non-members.

Slice it any way you need

Pick a segment — a tier, a cohort, everyone who answered a quiz a certain way — and a date range, and every number updates. Each stat shows its change against the period of the same length right before, with arrows that flip color where a rise is bad news, like lost members. Running several stores? A switch shows the current store or all of them combined. The page address keeps your view, so you can bookmark it or send it to a teammate.

Take it anywhere

• 20+ ready-made reports — points summaries, redemption history, membership renewals, cancellations and failed billing attempts, referral completions, POS joined customers and more
• CSV export — any period, one row per week or month, with the current tab's stats or exactly the ones you pick
• Per-stat charts — stats over time by day, week or month, set up per store on request

For what to measure and how to read it, see our guides to loyalty program analytics, user retention metrics and the customer retention rate formula.

Analytics and reporting are included on every plan, including Free — see pricing. Install Toki free and see your first numbers the same day.