Ask customers what they want — and reward the answer

Every brand wants zero-party data — what customers eat, what their skin is like, who they're shopping for — and almost nobody fills in a survey for nothing. Put a reward on the answer and that changes. GardenCup asks its members about their profession, dietary restrictions and food ethos in exchange for points, and has thousands of answers to each question: data no tracking pixel can give you.

Three formats, one form builder

• Surveys — ask what customers like, need or plan to buy, and reward the answer
• Quizzes — mark the correct answers, then pay for a perfect score or for every right answer
• Polls — a quick vote on the next flavor, colorway or product name

Questions can be single choice, multiple choice, free text, a date or a file upload, with text blocks in between. Show the whole form at once, or one question at a time with Back and Next buttons.

Quizzes that teach and score

A quiz can pay only when every answer is right, or per correct answer: 10 points each, 3 of 5 correct, 30 points. That makes quizzes a good fit for product education ("Which SPF is right for you?"), your brand story, seasonal trivia, or an onboarding check that rewards learning how your program works. A quiz can also be one step in a challenge — watch the video, take the quiz, then buy — with each step counting only in its turn.

Ask where customers already are

• In the Customer Hub — next to their balance and the rest of your ways to earn
• On your storefront — the Form Module puts the quizzes, polls and surveys you choose on any page, as a form with your logo, a title and a submit button; the Customer Account block lists them on the account page
• On the thank-you page — the Checkout UI - Form block asks right after the order, guest checkouts included
• On headless stores — the same modules go in with a snippet

Every answer becomes a segment

Answers are only worth collecting if you can act on them. Each one is saved on the customer's profile, and a segment can match specific answers — "sensitive skin", "vegan", "shopping for a dog" — combined with and/or across questions. From there:

• Different rewards — reward rules give each segment its own version of an activity
• Tiers — tier conditions can count specific answers
• Product picks — scope a product recommendation rule to a segment, and the wallet's Recommended Products block shows those customers the right range
• Automation — the Voting Activity Completed trigger starts a workflow the moment someone answers

Synced to your email, SMS and support tools

Give an activity an alias and Toki files every answer under it: as a metafield on the customer in your Shopify admin, and as profile properties in Klaviyo, Attentive, Omnisend and Sendlane. Postscript gets the answers with the completion event, and the same feed reaches Gorgias and Listrak when they're installed. So the follow-up builds itself on real answers: the launch email for the flavor someone voted for, a nudge for everyone who hasn't taken the quiz yet.

See every response

Show results opens the responses to any quiz, poll or survey, and Export results downloads them. Polls approve automatically; surveys and quizzes can approve automatically or wait for your review, with the customer's answers on one screen when they do. Limits decide how often a customer can answer — once, once a month or as often as you like — and scheduling sets when an activity runs, down to time windows like weekends only.

Already use a survey app?

Keep it. Fairing's post-purchase survey responses can complete a Toki reward through Shopify Flow, and any app with a Shopify Flow trigger can complete a custom activity the same way — Toki decides what the customer earns. For turning answers into audiences, read our guide to behavioral segmentation.

Quizzes, polls and surveys come with Toki's paid plans, from $49/month with a 14-day free trial — see pricing. Install Toki or book a demo to plan your first zero-party data campaign with us.