Your next customer comes from this one
Double-sided rewards, a personal referral page for every member, and affiliate commissions with payouts — with self-referral fraud blocked out of the box.
Referred customers convert better, spend more and churn less than any paid channel — because the trust is borrowed from a friend, not an ad. The catch: most referral programs are invisible. Toki fixes the two failure points — customers forget they can refer, and sharing takes too many steps.
Double-sided rewards, your way
"Give $20, get $20" is the pattern everyone knows, and Toki supports it out of the box. But both sides of the offer are fully configurable:
- Points, credit or product — reward referrers in points, store credit or free items
- Asymmetric offers — give the friend a discount, pay the referrer in points
- Credited on shipment — rewards release when the referred order ships, not when it's placed
If you're still designing the offer, our library of referral program ideas and referral incentive ideas breaks down what actually converts by category and margin profile.
A personal referral page for every member
Every member gets a unique link and an auto-generated landing page — their name, your brand, the offer, one clear button. Sharing works by link, email, SMS or straight from their wallet pass. Members watch their own stats: friends joined, rewards earned. Nothing to explain, nothing to screenshot.
Affiliates in the same system
Some customers don't just refer a friend — they send you 30 orders a quarter. Toki's affiliate layer handles them without a second app:
- Commission rates per advocate or group
- Approval workflows before payouts release
- Tracked performance — referrals, conversion, revenue per advocate
One system means an affiliate is still a loyalty member: their commissions and their VIP tier live on the same profile. For measurement, see how to track referral program success.
Fraud protection you don't have to think about
Every referral program attracts people who refer themselves. Toki blocks self-referrals automatically, releases rewards only when the referred order ships, and routes affiliate payouts through approval before any money moves. (Writing your terms? Start with the legal considerations for referral programs.)
Part of the loop, not a bolt-on
Referrals work best inside a loyalty program, not next to one: points give referrers a reason to come back and spend what they earned, tiers give big advocates status, and Klaviyo or Postscript flows remind members to share at the right moments — after a 5-star review, after a repeat order.
Referrals are included on every Toki plan, including the free one. Install Toki and launch the classic give/get in an afternoon — then check our referral program best practices before you turn on the promotion.
Frequently asked questions
How does a referral program work in Toki?
Every member gets a personal referral link and auto-generated landing page. When a friend orders through it, both sides get rewarded — points, cash credit or free product, your choice. Rewards are credited when the referred order ships, not when it's placed, which kills most gaming attempts.
What rewards can I offer referrers and their friends?
Any combination of points, store credit, discount codes or free products, on either side. 'Give $20, get $20' is the classic, but points-based referral rewards often cost less and feed your wider loyalty program.
Does Toki handle affiliate commissions too?
Yes. Beyond friend-to-friend referrals, Toki tracks affiliate-style advocates with commission rates, approval workflows and payouts — useful for creators and power customers who send real volume. It's one system, so an affiliate's referrals still earn them loyalty status.
How does Toki prevent referral fraud?
Self-referrals are blocked automatically, rewards only release when the referred order ships, and affiliate payouts go through an approval workflow before any money moves.
How do customers share their referral link?
By link, email, SMS or directly from their Apple/Google Wallet loyalty pass. The share surface lives on your storefront and in the wallet pass, so it's always one tap away — not buried in an account page.