Toki

Blog

Articles and insights on customer loyalty and retention.

Analysis

Analysis: Paid Loyalty vs. Earned Loyalty

Compare paid loyalty programs requiring membership fees with earned loyalty systems based on points or tokens, including implementation considerations, ROI analysis, customer engagement strategies, and best practices for different business models.

Analysis

Sephora Dominates the Makeup and Loyalty Game

Analyze how Sephora's industry-leading Beauty Insider loyalty program has cultivated a dedicated community through tiered rewards, exclusive events, personalized experiences, and strategic social engagement that retailers can emulate with Toki's platform.

Analysis

Why use blockchain for loyalty?

Discover how blockchain technology revolutionizes loyalty programs by providing security, simplifying management, enabling real-time transactions, creating partnership opportunities, and reducing operational costs while enhancing customer retention.

Analysis

How to amp up your referrals

Learn how to transform your referral strategy from basic to exceptional by introducing your program at the right time, using strategic placement, and creating incentives that truly engage customers.

Analysis

How to Incentivize more UGC

Learn how to encourage authentic user-generated content through incentive strategies that build community, provide social proof, and create cost-effective marketing while fostering brand loyalty and extending your reach.

Analysis

How to Incentivize more Zero Party Data

Learn how to collect valuable zero-party data in the post-iOS privacy era, including strategies to incentivize customer information sharing and leverage this data for personalized marketing when traditional tracking methods are limited.