blockchain Powering Loyalty Interoperability

Toki merchants can choose to utilize blockchain technology to implement interoperability within their loyalty program


Toki supports minting, gating and holding on Ethereum, Polygon and Avalanche

Easy to Use

No crypto wallets necessary. Toki uses Shopify account authentication and an embedded wallet widget to enable easy onboarding

No Gas

Neither you nor your customers should be burdened with gas fees as a prohibitor in participating in web3

Features of focus

With Toki's blockchain product, brands can embed their own branded wallet on their website without any complicated authentication. Your customers can hold blockchain assets in this branded wallet and move them to other on chain wallets such as Coinbase and Metamask.

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Toki's on chain product allows your customers to exchange their loyalty assets with one another as well as send them to friends. All interoperability is tracked on chain so clearr, transparent experiences for all.

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Toki powers smart contracts for ERC-20, ERC-1155, ERC-721 and soul bound tokens so you can create an experience that fits your ever changing customers, in an ever changing environment.

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Why Build on chain

Building on a decentralized database has benefits for both you and your customers. We are happy to be your guides throughout your onchain journey.


A decentralized and immutable ledger ensures transparency and trust among participants. By implementing loyalty programs on the blockchain, all transactions and interactions can be recorded and verified, building trust among brands and customers.

Fraud Prevention

Blockchain provides enhanced security features through consensus mechanisms. By leveraging blockchain, brands can significantly reduce risks of fraud such as counterfeit points, unauthorized redemptions, and more, as the blockchain is tamper-resistant and cannot be (easily) altered or manipulated.


Blockchain can enable customers to maintain ownership and control of their loyalty points, even if they switch loyalty programs or platforms. This portability and flexibility enhance the value and convenience for customers.

Enhanced Engagement

Smart contracts on the blockchain can automatically execute predefined rules, triggering rewards and incentives when specific conditions are met. This dynamic and personalized approach can improve customer engagement and satisfaction, leading to increased loyalty and retention.

Data Permissioning

Off chain loyalty programs hold data on a private database resulting in lack of data control for the brand and for the consumer. By holding data on chain, advanced permissioning in data could allow brands to share data with one another benefitting their greater marketing initiatives.


Loyalty programs on the blockchain can leverage tokenization, where loyalty points are converted into digital tokens. These tokens can have real-world value and can be traded or exchanged on secondary markets. This introduces liquidity to loyalty points, allowing customers to utilize them beyond a single program or vendor - opening the opportunities up to a multi-party ecosystem.

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