End-of-Period Expiration

Reward discounts now automatically expire at the end of a selected time period (week, month, or year) in your store's timezone.

How It Works

When customers earn a reward, it expires at midnight on the last day of the current period.

Example: Monthly expiration setting, reward earned November 15th → expires November 30th at midnight in your timezone.

Comparison with Fixed-Day Expiration

Fixed-Day (Absolute) Expiration

Set specific calendar date and time when all rewards expire, regardless of when earned.

End-of-Period Expiration (New)

Each reward automatically expires at end of current week/month/year from when earned, creating rolling expiration schedule.

Why Use This

• Creates urgency: No manual date management—rewards expire at logical time boundaries
• Business alignment: Matches business cycles (monthly promotions, seasonal campaigns)
• Easier to remember: "Use by end of month" clearer than specific dates
• Timezone-aware: Respects your store's local midnight, not UTC
• Reduces confusion: Predictable expiration timing

Perfect For

• Monthly membership perks
• Seasonal promotions
• Programs where rewards refresh on predictable schedule
• Aligning expiration with accounting or inventory cycles

Customers understand "expires end of month" intuitively, making this ideal for programs with regular refresh cycles.