How Seager Co. Drives Tens of Thousands of Non-Purchase Interactions Through Loyalty
Most loyalty programs only reward purchases. Seager Co. built something different — a program where customers engage across 6+ channels beyond just buying, generating tens of thousands of non-purchase interactions from social follows to Apple Wallet downloads to SMS signups.
About Seager Co.
Website: seagerco.com
Industry: Western-inspired apparel & accessories
Using Toki since: January 2024
Seager Co. makes western-inspired apparel and accessories. They designed their loyalty program to build relationships with customers across every touchpoint — not just at checkout.
The Challenge
Rewarding purchases is table stakes. Every loyalty app does that. Seager Co. wanted their program to do more: learn about customers, drive social engagement, build a community, and create touchpoints between purchases. They needed a platform flexible enough to reward any kind of interaction.
The Solution
Multi-Channel Earning Beyond Purchases
Seager Co. designed their program so customers earn rewards across 6 distinct channels:
- Apple Wallet Card — thousands of downloads, keeping the brand in customers' wallets
- Instagram follows — thousands of social connections
- YouTube subscriptions — thousands of video subscribers driven through loyalty
- SMS signups — thousands of subscribers via PostScript integration
- Referrals — over a hundred thousand referral links generated
- Product reviews — review collection through Okendo integration
Each channel creates a new touchpoint between the brand and the customer, building a relationship that goes far beyond transactions.
3-Tier Membership
Seager Co. uses 3 tiers to reward their best customers with escalating perks, creating aspirational goals that keep customers progressing through the program.
The Results
The breadth of Seager Co.'s engagement is what stands out:
- Over a hundred thousand loyalty members enrolled in the program
- 99.1% of members actively holding a point balance — near-universal engagement
- Tens of thousands of non-purchase interactions across social, wallet, SMS, referrals, and reviews
- Thousands of Apple Wallet pass downloads — the brand literally lives in customers' pockets
- Over a hundred thousand referral links generated by loyal customers
- 6+ earning activities beyond purchases, each driving meaningful volume
This isn't a program where customers sign up and forget about it. 99.1% active balance means members are earning, engaging, and coming back.
Key Takeaways
- Go beyond transactions. The most valuable loyalty programs reward customers for engaging, not just buying. Seager Co.'s 6+ channels prove the model works.
- Apple Wallet passes create passive loyalty. Thousands of customers carrying the brand in their wallet means constant visibility between purchases.
- Integration breadth matters. PostScript for SMS, Okendo for reviews, Instagram, YouTube — Seager Co. uses Toki's integration ecosystem to connect loyalty to every channel they're already on.
Build Your Own Loyalty Program with Toki
Whether you want paid memberships, points rewards, referrals, or all of the above — Toki gives you everything in one platform.
- Free plan available — up to 1,000 orders/month
- 5.0 stars on the Shopify App Store (80+ reviews)
- Free migration from Smile.io, LoyaltyLion, Yotpo, or any other loyalty app