Toki

Blog

Articles and insights on customer loyalty and retention.

Analysis

Death of the Cookie

Explore the history and decline of third-party cookies due to privacy concerns, rising ad costs, and the shift towards data ownership. Learn how Toki leverages blockchain for engagement measurement.

Case Study

How Raize 2X-ed Their CLTV with TokiLoyalty

Discover how Raize doubled their customer lifetime value using Toki's loyalty platform by implementing tiered rewards, social engagement activities, and innovative perks like early access to new flavors and voting rights.

Analysis

How Starbucks uses loyalty/rewards programs

Analyze how Starbucks' loyalty program drives success through strategic innovations like digital gaming, Bonus Star Bingo, multiple earning methods, and tiered rewards that create an exceptional customer experience.

Analysis

Loyalty is Dead

Discover why traditional loyalty is failing and how a revolutionary anti-loyalty approach with cross-brand tokens, alliances, and innovative incentives can create authentic consumer connections while providing brands with superior customer insights.

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