Shopify Loyalty Program App — Toki for Shopify
Toki is a loyalty app for Shopify: points, VIP tiers, referrals, paid memberships and wallet passes across your storefront, checkout, accounts and POS.
Toki is a loyalty and rewards app for Shopify stores. It is rated 4.9 out of 5 from 97 reviews on the Shopify App Store (October 2026), and stores with up to 1,000 orders a month can run it on the free plan.
Where Toki shows up in Shopify
- Online Store theme: the Toki Wallet app embed adds a loyalty panel customers can open on any page, and app blocks place points, rewards and referral modules in your theme. No theme code required. See Installing Toki.
- Checkout: checkout blocks let signed-in customers spend their points or store credit as a discount, and can offer a paid membership right in checkout. See Installing modules.
- Customer accounts: a Toki page inside Shopify customer accounts shows each customer's loyalty status, with your branding.
- Shopify POS: a Toki tile in Shopify POS pulls up a customer's points, rewards and perks so staff can redeem them in store. See POS loyalty.
- Shopify Flow: a "Create Gift Card" action issues Toki gift cards from your Flow workflows. See Shopify Flow gift cards.
- Shopify Markets: set different earning rates and redemption values per market, so the program makes sense in every currency.
- Shopify Sidekick: ask Sidekick to create or edit rewards and segments and to answer questions about your program. See Shopify Sidekick.
What you can run with Toki
- Points and rewards: 50+ ways to earn, redeemable for discounts, free products, free shipping or store credit.
- VIP tiers that unlock better rewards for your best customers.
- Referral program with share codes and an affiliate leaderboard.
- Paid memberships with monthly, annual or lifetime plans and free trials.
- Apple Wallet and Google Wallet passes that keep each member's balance on their phone.
- Product reviews, with a Reviews activity that rewards customers for approved reviews.
Results from Shopify brands
- Harmon Discount: paid members repeat at 94.6% and order 1.7x more often than non-members.
- ANOTHERSOLE: paid members spend 2.1x more, with an 87.8% repeat rate vs 12.4% for non-members.
- For Them: paid members order 3.4x more often, without a points program.
- GOAT: one loyalty program across 9 stores; members spend 2.6x more.
- GardenCup: a 67.3% reward redemption rate and 3.2x higher lifetime spend from members.
Pricing
As listed on the Shopify App Store in October 2026. Every plan charges $0.15 per order above its included volume, and paid plans start with a 14-day free trial.
- Free: $0, up to 1,000 orders a month. Points, VIP tiers, referrals, Shopify POS, analytics.
- Pay as you Go: $49/month, 1,000 orders included. Adds wallet passes, paid memberships, one program across multiple stores, and workflow automations.
- Growth: $299/month, up to 3,000 orders. Adds dedicated support, any language, and migration support.
- Power: $599/month, up to 5,000 orders. Adds a dedicated account manager and custom integrations.
Estimate your cost with the pricing calculator.
How Toki compares to other Shopify loyalty apps
Free-plan limits and entry prices as listed on each app's Shopify App Store page (September 2026; Toki: October 2026):
| App | Free plan | Paid plans from |
|---|---|---|
| Toki | Up to 1,000 orders/month | $49/month |
| Smile.io | Up to 200 orders/month | $15/month |
| Rivo | Up to 200 orders/month | $15/month |
| Growave | Up to 200 orders/month | $15/month |
| LoyaltyLion | Up to 400 orders/month | $199/month |
| Yotpo Loyalty | Under 100 orders/month | $199/month plus per-order fees |
What to check before you choose:
- Where the program shows up. Theme, checkout, customer accounts, Shopify POS: check which are included and which sit behind a higher plan. Toki covers all four.
- The free-plan ceiling. Most free plans stop at 200 orders a month. Toki's covers 1,000.
- What you'll want next. Paid memberships, wallet passes, one program across several stores: check which plan includes them. On Toki they start at $49/month.
- Store speed. Apps with the Built for Shopify badge have to meet Shopify's storefront performance benchmarks. Toki has it.
For each app's strengths and higher tiers, see the loyalty platform comparison.
Getting started
- Install Toki from the Shopify App Store.
- Turn on the Toki Wallet app embed in your theme editor (Installing Toki).
- Set your earning rules and rewards (How points work).
- Add the checkout, customer account and POS blocks you want (Installing modules).
FAQ
What's the best loyalty app for Shopify? The one that covers every place you sell at a price your order volume allows. For a simple points program, most apps will do. If you want paid memberships, wallet passes or the same program in Shopify POS, compare which plan includes them. Toki includes all three from $49/month and is free up to 1,000 orders a month.
Is there a free loyalty app for Shopify? Yes. Toki's free plan covers stores with up to 1,000 orders a month, with points, VIP tiers, referrals and Shopify POS. Most other free plans stop at 200 orders a month (see the table above).
Does Toki work with Shopify POS? Yes. A Toki tile in Shopify POS shows a customer's points, rewards and perks so staff can redeem them at the register, on the same program as your online store. See POS loyalty, or our guide to POS systems with loyalty programs if you're still choosing a register.
Can I switch to Toki from another loyalty app? Yes. The Growth plan includes migration support.
Will a loyalty app slow down my store? It can, which is why the Built for Shopify badge requires apps to meet Shopify's storefront speed benchmarks. Toki has the badge: here's what it means.