Referral Program Updates

Track which activity a referral came from, tier commission by the friend's order count, and control commission eligibility by collection.

Referral Source Tracking

Every referral now records the source activity that generated it. If you run multiple referral activities—one in the wallet, one in a post-purchase email, one for influencers—you can finally see which one is working.

Commission by Order Count

Choose a different commission reward based on how many orders the referred friend has placed. Pay more for the first order, less for repeat orders—or the other way around to reward referrers who bring in loyal customers.

Collection Eligibility

Referral commissions can be restricted to orders containing products from specific collections. Exclude gift cards, sale items, or low-margin categories.

Also Shipped

• Custom social share URLs and native share sheet in Refer-a-Friend
• Referral reward amounts now appear in the activity completions report
• Referral data available via the JavaScript API for custom storefront widgets

Why It Matters

Referral programs are easy to launch and hard to optimize. These give you the levers.