Paid Membership Workflow Actions
Grant, extend, reactivate, and remind customers about paid memberships—all from workflows.
New Actions
- Grant Paid Membership Subscription - enroll a customer in a plan without a purchase
- Extend Paid Membership Subscription - push the renewal date out by a chosen period
- Reactivate Paid Membership Subscription - bring back a canceled subscription
- Save Customer Discount - store a discount on the customer's profile for later use, optionally creating the customer if they don't exist yet
- Cancel Paid Membership Subscription - added in June
New Events
- Paid Membership Renewal Payment Failed
- Paid Membership Cancellation Requested - fires the moment a customer asks to cancel, before it takes effect
- Segment exit reminders for paid membership segments
Also Shipped
- Reactivation is also available as a manual action on the member page
- Cancellation history keeps the original dates for auditing
Use Cases
- Gift a month of membership when a customer hits a spend milestone
- Extend memberships for everyone affected by a shipping delay
- Trigger a win-back email when a payment fails, then reactivate on reply
Why It Matters
Paid memberships have a lifecycle. Now every step of it can be automated.