Trial Protection and Lifetime Memberships

Stop customers from repeatedly claiming free trials, and offer memberships that never expire.

Trial Usage Tracking

Toki now records when a customer uses a paid membership trial. Once used, they can't start another trial on the same membership—even after canceling and re-subscribing. Existing members are blocked from starting a trial on a plan they've already had.

• Automatic, no configuration required
• Merchant portal shows trial usage on the customer profile
• Unblock Membership Trial workflow action for exceptions
• Paid Membership Trial Used event for automations

Lifetime Memberships

Paid memberships can now be configured as lifetime: one payment, membership for as long as the program exists. No renewals, no expiry.

Also Shipped

• Storefront analytics events - Toki now records storefront interactions (block views, activity opens) for reporting
• Designer empty states - wallet blocks with no content show a helpful placeholder in the designer instead of nothing

Why It Matters

Free trials are a growth lever right up until people figure out they can cycle them forever. Now they can't.