Loyalty Anniversary Activity

Automatically reward customers on the anniversary of joining your program, plus new date and referral conditions.

Loyalty Anniversary

A new activity type that fires once a year on the date a customer joined. Configure the reward, the message, and whether it repeats every year or only on milestones.

New Conditions

• Since annual date - conditions can now reference "days since the customer's annual date" (join date, birthday, membership start), enabling "within 30 days of your anniversary" logic
• Referral spent amount - gate referral rewards on how much the referred friend has actually spent, not just whether they placed an order

Rewards Filtering

The rewards list in the merchant portal can now be filtered by end date, making it easier to audit what's expiring.

Use Cases

• "Happy 1 year with us—here's 500 points"
• Escalating anniversary gifts for 1, 3, and 5 years
• Referral bonus only once the friend has spent $100+

Why It Matters

Birthdays are the classic loyalty moment. Anniversaries are the one that's actually about your relationship with the customer.