Blacklist Rules
Block specific customers or segments from earning particular rewards, without suspending their whole account.
What's New
A new Blacklist Rules section lets you define who should not receive a given reward. Rules can target individual customers or entire segments, and apply to any reward rule in your program.
How It Works
- Create a blacklist rule and pick the reward(s) it applies to
- Choose the customers or segments to block
- Blocked customers see a badge on their profile in the merchant portal
- Everything else about their account keeps working normally
Gift Card Restrictions
Also new: restrict which customers can purchase or redeem gift cards, using the same segment-based approach.
Use Cases
- Exclude wholesale accounts from consumer promotions
- Stop a suspected abuser from earning referral rewards while you investigate
- Keep employees from collecting customer-only bonuses
Why It Matters
Suspending an account is a blunt instrument. Blacklist rules give you a scalpel.