Email and Password Login

Customers can now sign in to the wallet with a classic email and password, alongside magic links and social login.

What's New

A new authentication method for the wallet: customers create a password once and sign in with it on any device. It sits alongside the existing options—passwordless email codes, magic links, and social sign-in—so you can enable the mix that fits your audience.

Included

• Sign-up, sign-in, and password reset flows
• Branded reset emails using your merchant email settings
• Wallet translations in all supported languages
• After signing in from checkout, customers are redirected back to checkout automatically

When to Use It

• Audiences that expect a "normal" login and get confused by magic links
• Shared devices or environments where email access is slow
• Programs running outside Shopify where native customer accounts aren't available

Why It Matters

Login friction is where loyalty programs quietly lose people. Offering the method customers already understand removes one more excuse not to engage.