Opt-in Program Enrollment

Require customers to explicitly join your rewards program instead of automatic enrollment.

How It Works

When enabled in loyalty settings, customers see a dedicated join screen when they open your loyalty wallet for the first time. They must click "Join Rewards Program" before accessing the full program.

Customization

• Customize the join screen message explaining program benefits
• Set custom button text to match your brand voice
• Enable or disable auto-join in loyalty program settings

Why Use Opt-in Enrollment

Build a more engaged member base of customers who actively want to participate:

• Intentional members: Only customers who choose to join are enrolled
• Better messaging: Explain program benefits before enrollment
• Compliance: Meet explicit consent requirements for certain regions or business models
• Quality over quantity: Reduce passive or uninterested members

By requiring explicit opt-in, you ensure program members are genuinely interested in earning and redeeming rewards, leading to higher engagement rates and better program ROI.