Market-Based Pricing for Memberships

Paid memberships now automatically charge customers in their local currency at prices specific to their country or region.

How It Works

When you enable market-based pricing for a membership:

• Uses Shopify's contextual pricing to determine price based on customer's country
• Automatically detects customer location from locale or shipping address
• Fetches appropriate price for their market during signup and plan changes
• Calculates pro-rated amounts using correct market-specific prices
• All billing and discounts in customer's local currency

Benefits for International Merchants

• Local pricing flexibility: Set prices that make sense for each market—lower in emerging markets, higher in premium markets
• Better conversion rates: Customers see prices in local currency at appropriate rates, reducing price shock
• Automatic currency handling: No need to create separate membership products for different countries
• Accurate pro-rations: Upgrade/downgrade calculations use correct market prices for fair billing
• Seamless experience: Customers see prices appropriate for their market automatically

Perfect For

Merchants selling in multiple countries through Shopify Markets who want to run a global loyalty program with localized pricing that respects regional purchasing power and competitive landscapes.