membershipsrewards

Multi-Step Membership Cancellation

Multi-Step Membership Cancellation

Customers now go through a thoughtful multi-step process when canceling paid memberships, helping them make informed decisions.

The Cancellation Flow

Step 1: Review Benefits

"Thinking of leaving?" screen displays all membership perks and rewards they'll lose, ensuring customers fully understand what they're giving up.

Step 2: Retention Offers (Optional)

Present exclusive offers—discounts or special promotions—to encourage members to stay. Last chance to address concerns and retain valuable customers.

Step 3: Cancellation Confirmation

  • Select reason for canceling
  • Provide additional feedback
  • See clear reminder about when they'll lose access (immediately or end of billing cycle)
  • 3-second delay before final "Cancel Membership" button appears, giving time to reconsider

How This Prevents Unwanted Cancellations

  • Visual value reminders: Helps customers appreciate what they have
  • Retention incentives: Opportunity to offer special deals to members attempting to cancel
  • Pause for reflection: Brief delay encourages reconsideration
  • Clear communication: Shows exactly when access ends

What Merchants Can Configure

Set up retention offers to automatically present when members attempt to cancel, helping reduce churn and retain valuable customers with last-minute incentives.