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Multi-Step Membership Cancellation
Multi-Step Membership Cancellation
Customers now go through a thoughtful multi-step process when canceling paid memberships, helping them make informed decisions.
The Cancellation Flow
Step 1: Review Benefits
"Thinking of leaving?" screen displays all membership perks and rewards they'll lose, ensuring customers fully understand what they're giving up.
Step 2: Retention Offers (Optional)
Present exclusive offers—discounts or special promotions—to encourage members to stay. Last chance to address concerns and retain valuable customers.
Step 3: Cancellation Confirmation
- Select reason for canceling
- Provide additional feedback
- See clear reminder about when they'll lose access (immediately or end of billing cycle)
- 3-second delay before final "Cancel Membership" button appears, giving time to reconsider
How This Prevents Unwanted Cancellations
- Visual value reminders: Helps customers appreciate what they have
- Retention incentives: Opportunity to offer special deals to members attempting to cancel
- Pause for reflection: Brief delay encourages reconsideration
- Clear communication: Shows exactly when access ends
What Merchants Can Configure
Set up retention offers to automatically present when members attempt to cancel, helping reduce churn and retain valuable customers with last-minute incentives.