Toki

Blog

Articles and insights on customer loyalty and retention.

Marketing

Loyalty Emails 101

Master loyalty email marketing with strategies to communicate reward benefits, highlight earned points, create excitement about redemption options, and increase program engagement through effective design and psychology principles.

Marketing

Loyalty Emails that Crush Every Time

Learn proven loyalty email strategies from successful brands, including member education, reward confirmations, birthday offers, point balance updates, and exclusive VIP communications that drive engagement and repeat purchases.

Marketing

Marketers Guide to Loyalty Marketing Automation

Discover how to maximize your loyalty program's potential through strategic marketing automation, including email and SMS integration, consistent communication strategies, and targeted campaigns that boost customer engagement and retention.

Marketing

Marketers Guide to SMS Loyalty

Learn how to leverage SMS marketing for your loyalty program with high-impact strategies for customer acquisition, engagement, and retention that deliver personalized messages with 90%+ open rates and drive significant ROI.

Marketing

The best of the best emails in loyalty

Explore five high-performing customer loyalty email examples with detailed analysis of effective strategies, timing considerations, and design best practices that drive engagement and foster long-term brand relationships.

Marketing

Top 10 Best marketing tools for Shopify

Discover the top 10 essential marketing tools for Shopify stores, including email automation platforms, loyalty solutions, social media integrations, analytics software, and SEO optimizers that help maximize conversions and customer retention.

Loyalty

What are the Best Ways to Use SMS with Loyalty?

Discover how text marketing strategies can build customer loyalty with a 98% read rate, offering a simple, cost-effective alternative to traditional loyalty programs that drives traffic and increases customer lifetime value.

Deep Dive

Case Study: How doe the TJX Rewards Program Work

Explore the TJX Rewards program, including the TJX Rewards® Credit Card and Platinum Mastercard. Learn how to earn points, receive rewards certificates, and access exclusive discounts at TJ Maxx, Marshalls, and HomeGoods.