Toki

Blog

Articles and insights on customer loyalty and retention.

Loyalty

10 Brands who used Loyalty to Grow

Discover how 10 leading brands like Starbucks, Amazon Prime, and Sephora have implemented innovative loyalty programs with tiered rewards, personalization, and exclusive benefits that dramatically increased customer retention and revenue growth.

Loyalty

10 Types of Loyalty Programs

Explore 10 proven loyalty program models including points-based, tiered, mission-driven, spend-based, gamification, free perks, subscription, community, referral, and cashback systems with real-world examples from brands like Marriott, Starbucks, and Sephora.

Loyalty

Gorgeous Loyalty Emails

Learn how to create gorgeous loyalty emails that capture attention, engage customers, and drive repeat purchases. Explore key design elements, personalization, CTAs, and see inspiring examples.

Loyalty

Great Loyalty Program Email Examples

Explore great loyalty program email examples and templates for different program types (points, tiers, paid, value-based). Learn best practices for timing, content, and tools to boost engagement.

Loyalty

How to Build a Great SMS First Loyalty Program

Learn how to create an effective SMS-first loyalty program that boosts customer engagement and retention. Discover benefits of text-based loyalty and implementation steps to reward customers effectively.

Loyalty

How to Structure an SMS Loyalty Program for Growth

Learn how to build an effective SMS loyalty program that increases customer retention and boosts revenue with strategic messaging, personalized offers, and automated workflows while maintaining high engagement rates.