Product

What Makes Toki Different From Smile.io or Yotpo?

There are a lot of loyalty apps on the Shopify App Store—Smile.io and Yotpo being two of the most recognizable. So why would a merchant choose Toki instead?

Let’s break down what actually makes Toki different—and where it wins.

1. Toki = More Than Just Points

While Smile.io and Yotpo primarily focus on points-based rewards and referrals, Toki is a retention engine. With Toki, you can run:

  • Points-based rewards
  • Paid memberships
  • Affiliate programs
  • Referrals
  • Tokenized (Web3) loyalty
  • Exclusive access and gated content

All under one system. No stack of plugins. No duct tape.

2. Built Natively for Shopify

Toki is designed from the ground up to fit into the Shopify ecosystem—not bolt on like a generic tool.

That means:

  • Rewards triggered from native events (orders, tags, subscriptions)
  • Admin UX that feels like Shopify
  • Tight performance and fast response times

Other tools often require workarounds or bloated integrations. Toki just works.

3. Modern UX (That Actually Converts)

Many loyalty apps feel like they were built in 2015. Toki’s design is sleek, customizable, and designed for modern conversion UX.

  • Clean launcher with your brand voice
  • Seamless mobile experience
  • Rewards embedded into key flows: account, checkout, post-purchase

It's not just “nice design”—it’s design that moves revenue.

4. Flexible Logic for Growth Brands

Toki gives you the power to create:

  • Custom earning actions
  • Tier rules
  • Member-only pricing
  • Affiliate + referral tracking
  • Token-gated content

Without needing to pay enterprise prices or write code.

If you’re scaling or already growing fast, Toki won't bottleneck you like other apps might.

5. Better Pricing for What You Get

Many legacy apps segment core features into high-tier plans or charge extra for things like:

  • Memberships
  • Referrals
  • Integrations
  • Analytics

Toki includes all key features up front—and is built to scale with you, not tax you for growing.

Final Thoughts

Smile.io and Yotpo are solid platforms—but Toki is built for merchants who want to own their retention stack and do more than just offer discounts.

If you’re tired of limited logic, clunky design, or stacking apps just to run loyalty—Toki’s the better way.