vs. Competitors: Is Smile Pricing a Steal or a Splurge?

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Boost your e-commerce success with the ultimate loyalty program showdown: vs. its competitors. Is pricing a steal or a splurge? Find out now!
Boost your e-commerce success with the ultimate loyalty program showdown: vs. its competitors. Is pricing a steal or a splurge? Find out now!

How can you inspire unwavering customer loyalty in an era teeming with choices?

Simple, with an engaging loyalty program. The right one can help you stand out in a fiercely competitive marketplace and turn one-time shoppers into mega superfans.

But to reap these benefits, you must face the formidable task of choosing the right rewards program for your e-commerce business.

To help you out, we’re comparing one of the biggest loyalty program platforms,, against its biggest competitors to answer the question - is pricing a steal or a splurge?

Let the showdown commence.

Overview of is a leading loyalty management software for e-commerce businesses and powers over 100k active reward programs. Starting in 2012 as Sweet Tooth Rewards (a points-based loyalty program), it re-branded in 2017 to power reward programs of all kinds.

It comes with three main features:

  1. Loyalty points
  2. VIP Program (tiered rewards)
  3. Referrals

With an easy-to-use interface, it’s a good option if you’re not tech-savvy and don’t want to spend hours watching how-to tutorials. pricing tiers for Shopify, Woo-Commerce, and Wix users:

Free: The freemium version has a cap of 200 orders per month and comes with points and referral program features.

Starter: For $49 per month, your monthly order limit goes up to 500, and you gain access to customizable features like advanced branding, email rewards, and on-site reminders.

Growth: For $199 per month, you get 2,500 orders, unlimited integrations, access to Smile’s VIP program, advanced analytics, gift card rewards, and points redemption at checkout for Shopify Plus. 

Plus: For $999 per month, your order limit bumps up to 7,500 and gives you access to advanced Enterprise functionality like on-demand access to loyalty data, priority customer support, API access, and curated reports.


TOKI is a next-generation loyalty program for e-commerce brands - with a twist. 

While other platforms focus on the traditional “points for likes” model, TOKI believes loyalty is pointless. Instead, it helps you create a retention strategy around meaningful, tangible perks (like cashback and in-store credit) and experiential rewards.

Main Features of TOKI

  • Customizable earned and paid loyalty programs
  • Reward tiers
  • Loyalty alliances platform 
  • Subscription incentives
  • Affordable feature-based pricing
  • Gamified experiences like challenges and quests
  • Google and Apple Wallet referral passes
  • Store credit and cash-back incentives
  • Co-creation portal
  • Zero-data, UGC, social, and purchase rewards
  • Experiential perks
  • Omnichannel QR codes, POS, and NFC
  • TOKI wallet push notifications

TOKI’s Pricing

TOKI offers four pricing plans as well as a free 14-day trial.

Starter Plan

  • $29 per month 
  • Access to all points, tiers, and rewards infrastructure.

Growth Plan: 

  • $299 per month 
  • Everything in Starter
  • Referral activities
  • Social integrations
  • Content gating
  • Chat support


  • $799 per month 
  • Everything in Growth
  • Email + SMS integrations
  • Challenges
  • Airdrops 
  • Dedicated customer support manager.

Enterprise: Pricing is available on request and comes with PoS integrations, zero-data party activities, custom integrations, offline rewards, and token stores.

TOKI vs Pricing - How Are They Different?

A crucial difference between and TOKI’s pricing model is how each platform will charge you. uses an order-based pricing module, whereas TOKI offers an affordable monthly rate based on features.

It’s a more sustainable option, allowing your business to grow into specific features.

When comparing TOKI’s and’s features, it depends on what you want out of your loyalty program. TOKI has more customization and unique features like paid memberships, branded Apple Wallet referral passes, and loyalty alliances.

On the other hand, if you’re after a super basic free loyalty program, is a good option. However, you need to consider how quickly you’ll outgrow it, what strategic features you want to implement in the future, and the cost of potentially migrating your rewards platform if you want capabilities doesn’t offer. is a loyalty and reviews platform for e-commerce brands. It’s a good option if your marketing strategy focuses heavily on product reviews, ratings, and UGC, and you want to incentivize it as much as possible.

Main Features of

  • Points and reward program
  • VIP tiered loyalty rewards
  • Referral program
  • Collect reviews from email, SMS, social media, and check out
  • Smart Assist AI-review writer
  • Create Net promoter score surveys
  • Showcase select reviews with customizable widgets
  • Showcase UGC content across your website
  • Create shoppable Instagram galleries
  • Curate UGC using filters based on dominant colors or including or excluding a person
  • Insights Analysis uses AI to analyze reviews and create contextual overviews Pricing offers pricing plans for Reviews, Loyalty, and a combination of both products.

For the standalone loyalty program, you get the following:


  • 50 orders per month
  • Basic reviews, rewards, and loyalty features


  • $49 per month 
  • Up to 500 monthly orders
  • Advanced points program rewards
  • Free shipping vouchers
  • Discounting rules
  • Custom referral codes
  • Analytics dashboard


  • $149 per month 
  • Up to 1,500 monthly orders
  • Everything in Premium
  • HTML and CSS editor
  • Language translations
  • Integrations with ESPs.


  • $399 per month
  • Up to 3,500 monthly orders 
  • Everything in Business
  • VIP program to reward frequent shoppers.

If you want loyalty and referral program features, the combo package, the Business Tier, is $229 monthly, and the Professional starts at $549 monthly. vs Pricing - How Are They Different?

The main difference between and is the focus on reviews and collecting user-generated content, as these features are not in’s wheelhouse.

If you’re only looking for a loyalty and referral program, and start their paid plans at $49 monthly for up to 500 orders and offer the same features.

However, when you go to the next tier, does give you more value with 2,500 orders for $199 vs.’s 1,500 for $149 per month.


Yotpo is a retention marketing platform with a slew of features to help you engage your audience and build long-lasting customer relationships. 

It offers user-generated content (UGC), reviews, referrals, and rewards programs with plenty of integrations to slot into your tech stack seamlessly.

The downsides? It doesn’t reward product-specific purchases and connects with a limited number of social media platforms.

Main Features of Yotpo

  • Custom-tailored loyalty and referral program
  • Reward tiers
  • SMS push notifications
  • Collect and display reviews 
  • Showcase UGC content across your website
  • Subscription management
  • Hyper-personalized email marketing platform
  • ROI dashboard and advanced analytics

Yotpo Pricing

Yotpo lets you opt-in for specific products, bundle products, or access the entire platform.

For the loyalty & referrals product, the following pricing plans are available:


  • Points for purchases
  • Referral program 
  • Rewards sticky bar


  • Starting at $199 per month 
  • 500 orders
  • Dedicated rewards page
  • Birthday and anniversary rewards
  • Additional ways to earn points
  • Goal spend
  • Points expiration
  • Reward redemption at checkout


  • Price is available on request. 
  • Everything in Gold
  • VIP tiers
  • Targeted campaign segmentation
  • Advanced dashboards and reports
  • Schedule earning rules in advance
  • Success management.


  • Price is available on request
  • Everything in Platinum
  • Dedicated security and compliance
  • Unlimited scalability
  • Advanced customization features
  • Enterprise customer success manager

Yotpo vs. Pricing - How Are They Different?

Yotpo offers a lot more functionality compared to With its standalone product bundles or a complete suite of features, you’ll have more flexibility to build a robust retention strategy, but it comes at a higher price point.

If you’re a new e-commerce brand, is the more attractive option. For $49 per month, you get 500 orders and more functionality compared to Yotpo’s free plan. You’ll end up paying $199 at Yotpo to get the same amount of orders. vs. Competitors Pricing Analysis 

In a hurry? Here’s a quick overview of what you can expect from Smile vs. competitors.

Is Worth It? is a formidable competitor in the rewards program space. It has affordable pricing plans, an easy-to-use interface, and all the basic features to make any e-commerce business owner happy.

However, it has its limitations.

That’s what the “steal of splurge” verdict hinges upon. You need to look at your business priorities, size, and desired features to assess if pricing stacks up.

If you need more flexibility in your loyalty program, want to co-create with your audience, and offer rewards that go beyond the “points for likes” priority, TOKI is the better option for you.

With a pricing module based on features instead of usage, you never have to worry about unexpected expenses when your usage increases.

Get started with TOKI for free and switch to the modern loyalty playbook.

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