12 Best Shopify Loyalty App Options for 2025

Choosing the right Shopify loyalty app is a critical step in transforming one-time buyers into lifelong customers. With customer acquisition costs steadily rising, fostering repeat business is no longer a luxury, it's a core survival strategy for DTC brands. This resource dives deep into the top loyalty and rewards platforms available, moving beyond surface-level feature lists to provide a practical, in-depth analysis. We will guide you through the crowded app marketplace to find the solution that best fits your business goals, whether you're a startup establishing your first rewards program or a scaling brand unifying online and in-store initiatives.

Each entry in this guide offers a detailed breakdown of features, pricing structures, and real-world use cases. You'll find screenshots for a clear visual reference and direct links to get started. We also provide honest assessments of each app's limitations and specific implementation considerations to help you make an informed decision. Understanding the impact of these programs is key; to truly measure the impact of your loyalty efforts, understanding key metrics like the Net Promoter Score can be invaluable. Using an NPS score calculator can help you quantify customer sentiment and track improvements over time. Let’s explore the apps that will help you build lasting customer relationships.

1. Toki

Toki distinguishes itself as a premier, all-in-one Shopify loyalty app, engineered for brands aiming to cultivate deep-rooted customer relationships and drive significant repeat revenue. It’s a robust platform that moves beyond simple points-for-purchase models, offering a comprehensive ecosystem for retention marketing. Trusted by over 500 Shopify stores, Toki's strength lies in its ability to merge powerful features into a single, cohesive system.

Where many apps specialize in one area, Toki integrates tiered paid memberships, referral and affiliate programs, and gamification elements like badges and challenges. This allows merchants to create multi-layered loyalty strategies. For instance, a direct-to-consumer brand can use Toki to launch a VIP paid membership tier that offers exclusive perks, while simultaneously running a referral program to acquire new customers and rewarding engagement through community challenges.

Key Features & Use Cases

• Paid Memberships: Generate recurring revenue by offering exclusive, tiered membership programs. This is ideal for brands wanting to create a VIP club with benefits like free shipping, early access to products, or members-only content.
• Omni-Channel Loyalty: A standout feature is the seamless integration with Apple and Google Wallet digital passes. This unifies the customer experience, allowing shoppers to earn and redeem points whether they are online or in a physical store, directly from their phone.
• Advanced Gamification: Move beyond basic points with challenges and badges that encourage specific customer behaviors, such as writing a review or making a second purchase, keeping them actively engaged with your brand.
• Powerful Integrations: Works seamlessly with essential Shopify tools like Klaviyo, Gorgias, and POS systems, ensuring loyalty data flows across your entire tech stack for personalized marketing and support.

Pricing and Onboarding

Toki offers a scalable pricing structure suitable for various business sizes, including a generous free plan for startups. Paid plans are transparent with no hidden fees, scaling based on order volume. Enterprise-level plans provide dedicated onboarding, white-label solutions, and support for complex POS integrations, making it a viable long-term partner for growth. Users consistently praise the intuitive setup and exceptional, responsive customer support.

Website: https://buildwithtoki.com

2. Smile.io

Smile.io is a powerhouse in the Shopify loyalty app space, renowned for its user-friendly interface and highly customizable rewards programs. It excels at helping merchants create a visually cohesive brand experience, allowing you to tailor everything from the rewards launcher and panel to transactional emails. This level of customization ensures your loyalty program feels like an integrated part of your store, not a third-party add-on.

Its standout feature is the ability for guest shoppers to earn points, providing a powerful incentive for them to create an account and make a repeat purchase. Smile.io also uses on-site "Nudges," which are small, timely reminders that prompt customers to use their points or engage with the program, effectively boosting participation.

Key Considerations

• Best For: Brands prioritizing a seamless, on-brand customer experience and those wanting strong integrations with other marketing tools like Klaviyo and Gorgias.
• Pricing: A free plan is available for up to 500 monthly orders. Paid plans start at $49/month (Starter) and go up to $999/month (Plus), with more advanced features and integrations unlocking at higher tiers.
• Limitation: While powerful, some of the most impactful features, like VIP tiers and advanced analytics, are reserved for the more expensive plans, which might be a barrier for smaller, growing businesses. For more tips on setting up a successful rewards system, check out this guide on how to create a loyalty program.

3. Yotpo: Loyalty & Rewards

Yotpo extends beyond just reviews, offering a robust loyalty and rewards platform that excels at data-driven retention marketing. It empowers merchants to build highly sophisticated, tiered loyalty programs based not just on points, but also on customer spend, number of purchases, or successful referrals. This flexibility makes it a powerful Shopify loyalty app for brands wanting to reward their best customers in a more meaningful way.

What sets Yotpo apart is its native integration with the full Yotpo marketing suite, including SMS, email, and reviews. This creates a unified experience where loyalty actions can trigger communications across different channels, driving engagement and maximizing program ROI. With over 20 out-of-the-box campaigns, businesses can quickly launch diverse ways for customers to earn and redeem points, from social follows to birthday rewards.

Key Considerations

• Best For: Growing brands already using or planning to use other Yotpo products (like Reviews or SMS marketing) to create a cohesive marketing ecosystem. It's also ideal for data-focused teams who want to closely monitor program ROI and LTV.
• Pricing: A free plan is available for stores with under 100 monthly orders. Paid plans are quote-based, starting with the "Growth" tier, which offers more advanced features like VIP tiers and integrations.
• Limitation: The platform’s greatest strength, its integration with the Yotpo ecosystem, can also be a drawback if you’re committed to other marketing tools. The pricing structure can also become quite expensive for businesses that only need a standalone loyalty solution.

4. Rivo: Loyalty & Referrals

Rivo stands out as a powerful Shopify loyalty app designed for brands that crave deep customization and control. Built exclusively for Shopify, it offers a robust platform for creating loyalty and referral programs that align perfectly with your brand identity. Its key differentiator is the developer toolkit, which empowers tech-savvy teams or agencies to build completely bespoke features and customer experiences, moving beyond standard templates.

The platform provides a comprehensive suite of tools, including tiered VIP programs and powerful referral systems. Rivo's commitment to support is also a major draw, with 24/7 live chat available to help merchants maximize the app's potential and troubleshoot any issues promptly. This makes it an excellent choice for scaling businesses that need both flexibility and reliable assistance.

Key Considerations

• Best For: Fast-growing brands that require a highly customizable loyalty solution and have access to developer resources to leverage the advanced toolkit.
• Pricing: A free plan is available for up to 500 monthly orders. Paid plans start at $49/month (Starter) and scale up based on order volume and feature access, with premium tiers offering headless commerce support.
• Limitation: The most powerful customization features rely on the developer toolkit, which may present a steep learning curve or require hiring technical help. For a better understanding of referral programs, you can explore this example of referral marketing.

5. Growave: Loyalty & Wishlist

Growave positions itself as an all-in-one marketing platform, bundling loyalty, reviews, wishlists, and social login into a single, cohesive app. This consolidation is its primary strength, offering a powerful alternative for merchants who want to avoid installing multiple separate apps, which can slow down a store and complicate management. By integrating these features, Growave creates a seamless customer journey where users can earn points, save items for later, and leave reviews all within the same ecosystem.

Its standout capability is combining a robust loyalty and rewards system with a fully-featured wishlist function. This encourages customers not only to return but also to engage more deeply with your product catalog, creating a valuable data source for targeted marketing. The user-friendly interface makes setup straightforward, allowing even less technical users to get a sophisticated rewards program running quickly.

Key Considerations

• Best For: New and growing Shopify stores looking for a cost-effective, multi-functional tool that covers loyalty, reviews, and wishlists without needing multiple subscriptions.
• Pricing: A limited free plan is available for up to 100 monthly orders. Paid plans start at $29.99/month (Starter) and scale up to $299.99/month (Enterprise), with each tier unlocking more features and higher order limits.
• Limitation: While the all-in-one approach is convenient, businesses requiring deep, specialized functionality in one area, like highly complex review analytics or enterprise-level loyalty logic, may find the individual modules less robust than dedicated, standalone apps.

6. BON: Loyalty Rewards Referrals

BON: Loyalty Rewards Referrals is an excellent Shopify loyalty app for merchants targeting a global audience, thanks to its standout multilingual support. It simplifies the process of creating a sophisticated, tiered rewards program, allowing store owners to easily set up Bronze, Silver, and Gold levels to incentivize escalating customer loyalty. The platform focuses on converting first-time buyers into repeat customers through a combination of points, rewards, and a built-in referral system.

Its main draw is the comprehensive internationalization, offering automatic translations in over 250 languages. This ensures that customers worldwide can engage with your loyalty program in their native tongue, significantly improving user experience and participation. BON also provides a highly customizable loyalty widget and a dedicated rewards page, allowing you to maintain brand consistency across your entire storefront.

Key Considerations

• Best For: Shopify stores with a significant international customer base or those planning to expand globally who need robust multilingual capabilities. It's also great for merchants seeking a straightforward, easy-to-set-up tiered program.
• Pricing: A generous free plan is available for up to 250 monthly orders. Paid plans start with the Basic plan at $25/month and go up to the Professional plan at $99/month, unlocking more advanced features and higher order limits.
• Limitation: While strong in its core offerings, BON has fewer third-party integrations compared to more established competitors. Businesses relying heavily on a complex marketing stack may find the integration options somewhat restrictive for building interconnected, automated workflows.

7. Joy: Rewards & Loyalty Program

Joy: Rewards & Loyalty Program positions itself as a comprehensive Shopify loyalty app designed for merchants who need deep customization and a wide array of engagement tools. It excels at creating a truly bespoke loyalty experience, allowing you to build a dedicated, on-brand rewards page and automate personalized emails that feel native to your store. The platform’s strength lies in its advanced campaign rule engine, which gives merchants granular control over how and when rewards are earned.

Its most compelling feature is the omnichannel synchronization, which bridges the gap between online, mobile, and in-store loyalty efforts. This makes it an excellent choice for retailers with a physical presence, ensuring a consistent customer experience across all touchpoints. Joy also offers unlimited referrals, rewarding both the referrer and the new customer to fuel organic growth.

Key Considerations

• Best For: Retail brands needing to unify online and brick-and-mortar loyalty programs, and merchants who want extensive control over campaign rules and customization.
• Pricing: Joy offers a free plan for up to 250 orders per month. Paid plans start at $29/month (Pro) and scale up, unlocking features like VIP tiers, advanced integrations, and omnichannel sync.
• Limitation: While the feature set is robust, some of the more powerful capabilities are gated behind the higher-tier plans. A few users have also noted that while customer support is responsive, complex technical issues can sometimes take longer to resolve.

8. Loloyal: Loyalty & Rewards

Loloyal carves out its space as a straightforward and effective Shopify loyalty app, designed for merchants who need a quick-to-launch program without a steep learning curve. It enables stores to build classic point-based and VIP-tier systems, rewarding customers for purchases, sign-ups, and social shares. The platform's main appeal lies in its simplicity and accessibility, making it an excellent entry point into customer retention strategies.

Its standout feature is the built-in multi-language support, allowing stores to cater to a global audience by automatically displaying loyalty program text in the customer's language. This removes friction for international shoppers and ensures a consistent brand experience across different regions. The widgets are also fully responsive and customizable, integrating smoothly with any Shopify theme for a professional look.

Key Considerations

• Best For: New e-commerce businesses or international brands that require a simple, multilingual loyalty solution with a fast setup process.
• Pricing: A free plan is offered for up to 50 monthly orders. Paid plans are Basic ($29/month), Growth ($69/month), and Pro ($129/month), with each tier unlocking more features and increasing order limits.
• Limitation: The free plan's cap of 50 monthly orders is quite restrictive, meaning most growing stores will need to upgrade quickly. While it covers the essentials well, it lacks the deeper integrations and advanced automation found in more enterprise-focused loyalty platforms.

9. Rise.ai: Gift Cards & Loyalty

Rise.ai shifts the loyalty paradigm away from complex points systems and towards a more intuitive, cash-based model. This Shopify loyalty app focuses on issuing store credit, which simplifies the redemption process for customers and makes the value of their rewards immediately clear. This approach excels at building long-term value and can be seamlessly integrated into your store's customer accounts.

The platform’s strength lies in its advanced gift card and store credit features, allowing merchants to use them for more than just loyalty. You can schedule bulk gift card campaigns for marketing, issue store credit for returns to retain revenue, and create a fully branded rewards page. It feels less like a traditional loyalty program and more like a comprehensive customer value management tool.

Key Considerations

• Best For: Brands that want to simplify rewards with store credit and leverage gift cards as a core marketing and retention strategy. It's also great for stores handling frequent returns.
• Pricing: Plans start at $19.99/month (Starter) and scale up to $599.99/month (Premium), with features like advanced workflows and loyalty automation unlocking at higher tiers.
• Limitation: The cash-based system might not be as engaging for customers who enjoy the gamification of earning and redeeming points. For another modern approach, see how you can boost loyalty with Apple Wallet loyalty cards.

10. LoyaltyLion Rewards & Referral

LoyaltyLion is a data-driven Shopify loyalty app designed for merchants focused on sustainable growth and maximizing customer lifetime value. It stands out by enabling businesses to reward customers for a wide range of unique brand interactions beyond just purchases, such as leaving reviews, social media follows, or even reading a blog post. This flexibility helps create a deeply engaged community around your brand.

A key strength is its powerful segmentation and analytics dashboard. LoyaltyLion provides actionable insights into customer behavior, allowing you to identify your most valuable customers and tailor personalized offers to keep them coming back. The platform's emphasis on creating a tiered VIP program is excellent for incentivizing higher spending and making top customers feel truly special.

Key Considerations

• Best For: Data-conscious brands that want to build a highly customized loyalty program based on customer behavior and those looking to integrate loyalty data with their broader marketing stack.
• Pricing: A free plan is available for stores with up to 400 monthly orders. Paid plans start at $159/month (Small Business) and scale up to $1,500+/month (Plus), with more advanced analytics and integrations on higher tiers.
• Limitation: While the customization is a major plus, it can also introduce a steeper learning curve compared to more plug-and-play solutions. The most impactful features are reserved for the higher-priced plans, making it a significant investment for smaller businesses. For more information, visit LoyaltyLion.

11. Gameball: Loyalty & Rewards

Gameball introduces a fresh, gamified approach to customer loyalty, transforming the standard points-for-purchase model into an interactive experience. It focuses on engaging customers through challenges, badges, and level-ups, making participation feel more like a game than a transactional rewards system. This Shopify loyalty app is designed to boost customer retention by keeping shoppers actively involved with your brand beyond just making a purchase.

Its standout feature is the unified digital wallet that combines store credit, discounts, and loyalty points into a single, easy-to-manage balance for the customer. Gameball also leverages AI-powered, multichannel communication to send personalized messages across email, SMS, and web, ensuring your engagement efforts are timely and relevant. This creates a more dynamic and responsive loyalty program.

Key Considerations

• Best For: Brands wanting to build a highly interactive and engaging community around their products, particularly those targeting a younger demographic that responds well to gamification.
• Pricing: A free plan is available for up to 500 customers. Paid plans start at $39/month (Starter) and go up to $499/month (Pro), with more advanced gamification and segmentation features included in higher tiers.
• Limitation: The core strength is gamification, which may not align with every brand's image, especially luxury or high-end retailers. The most powerful AI and segmentation tools are reserved for the more expensive plans, limiting their accessibility for new stores. For more on this platform, visit Gameball's website.

12. Loox: Product Reviews & Photos

Loox offers a unique approach to loyalty by focusing on visual user-generated content. While not a traditional points-based Shopify loyalty app, it rewards customers for submitting product reviews with photos, which in turn builds immense trust and social proof. This strategy incentivizes the most valuable customer action: authentic advocacy. It directly ties rewards to content that boosts conversion rates for new shoppers.

Its standout function is the ability to automatically collect these visual reviews post-purchase and then strategically display them in beautiful, customizable widgets. This creates a powerful feedback loop where new customers are convinced by past ones, and past customers are rewarded for their contributions. These visual testimonials are some of the most powerful social proof examples you can leverage to enhance credibility.

Key Considerations

• Best For: Brands in visually-driven industries like fashion, beauty, and home decor that want to build loyalty through social proof and user-generated content.
• Pricing: Loox offers a 14-day free trial. Paid plans start at $9.99/month (Beginner) and scale up to $299.99/month (Unlimited) based on the number of monthly review requests.
• Limitation: This app is highly specialized. If your primary goal is to implement a comprehensive, points-based program with VIP tiers and diverse reward options, Loox won’t be the right fit as it's centered entirely around photo reviews as the reward mechanism.

Top 12 Shopify Loyalty Apps Feature Comparison

Platform	Core Features ✨	User Experience ★★	Value Proposition 💰	Target Audience 👥	Unique Selling Points 🏆	Pricing 💰
Toki 🏆	Tiered memberships, referrals, customizable points, gamification	Intuitive setup, omni-channel UX	Scalable plans, no hidden fees	All business sizes	Wallet passes, advanced analytics, community	Free to enterprise
Smile.io	Points, referral, VIP, customizable branding	User-friendly, app integrations	Flexible rewards, strong app ecosystem	Small to mid-size Shopify stores	Guest points, multi-language auto-translation	Free + premium tiers
Yotpo: Loyalty & Rewards	Tiered rewards, 20+ campaigns, detailed analytics	No-code setup, seamless integration	Comprehensive analytics & flexible programs	Mid to large e-commerce brands	Integration with Yotpo marketing suite	Free limited + paid plans
Rivo: Loyalty & Referrals	Custom loyalty/referral, dev toolkit	Highly customizable	Advanced feature integrations	Tech-savvy Shopify merchants	Developer tools, 24/7 live chat	Tiered pricing
Growave: Loyalty & Wishlist	Loyalty, wishlists, reviews, social integrations	Easy setup, all-in-one marketing	Multi-tool marketing suite	Small to mid-size brands	Shoppable Instagram, social login	Free + paid plans
BON: Loyalty Rewards	Tiered rewards, referral, multilingual	Easy setup, responsive support	Essential features free	Small businesses	250+ languages support	Free + paid plans
Joy: Rewards & Loyalty	Unlimited referrals, membership perks, omnichannel sync	Customizable, comprehensive	Advanced campaign rules	Growing Shopify merchants	Auto discounts, stackable offers	Tiered pricing
Loloyal: Loyalty & Rewards	Point earning, VIP tiers, multi-language, analytics	Quick setup, user-friendly	Multilingual, free essentials	Global small businesses	Customizable widgets	Free + paid plans
Rise.ai: Gift Cards	Cash-based rewards, gift card marketing	Brand customization	Simplifies rewards with store credit	Mid to large e-commerce	Advanced gift card tools	Paid plans only
LoyaltyLion Rewards	Custom rules, VIP tiers, point expiry, analytics	Highly customizable	Sustainable growth focus	Mid to large Shopify stores	Custom brand interactions	Free limited + paid plans
Gameball: Loyalty & Rewards	Gamified rewards, AI communication, segmented marketing	Engagement focused	Interactive customer experiences	E-commerce brands focusing on engagement	AI-powered multi-channel comms	Free limited + paid plans
Loox: Product Reviews	Visual reviews, customizable widgets, referral	Customizable UI	Boosts conversion via social proof	Shopify merchants wanting reviews	Visual customer reviews	Paid plans only

Final Thoughts

Navigating the crowded landscape of Shopify loyalty apps can feel overwhelming, but making an informed choice is a critical step toward transforming one-time buyers into lifelong brand advocates. As we've explored, the "best" app isn't a one-size-fits-all solution; it's the one that aligns perfectly with your brand identity, business stage, and strategic goals.

The journey from initial interest to a fully integrated loyalty program requires careful consideration. You've seen a wide spectrum of tools, from comprehensive platforms like Yotpo and Growave that bundle loyalty with reviews and wishlists, to more specialized, modern solutions like Toki that focus on gamification and community building. Your decision hinges on understanding your specific needs.

Key Takeaways for Selecting Your Shopify Loyalty App

To distill our in-depth analysis into actionable advice, here are the core factors to guide your decision-making process:

• Business Stage Matters: Startups and smaller merchants might prioritize affordability and ease of use, making apps like Rivo or BON excellent starting points. In contrast, scaling businesses and enterprise-level brands will require the robust, customizable, and integration-heavy features found in platforms like LoyaltyLion or Rise.ai.
• Define Your "Why": What is the primary goal of your loyalty program? Is it simply to increase repeat purchases through points? Or is it to build a vibrant community, generate authentic user-generated content, or drive high-quality referrals? Your objective will determine whether a points-focused app like Smile.io or a community-driven tool is the right fit.
• Balance Features with Simplicity: It's tempting to choose the app with the most features. However, complexity can lead to poor implementation and a confusing customer experience. Assess which features you will actually use. A streamlined, effective program is always better than a feature-rich but convoluted one.
• Consider the Customer Experience: Your loyalty program is a direct extension of your brand. The ideal Shopify loyalty app should offer deep customization to match your branding, from the widget's design to the tone of email notifications. A disjointed experience can do more harm than good.

Your Actionable Next Steps

Before committing to a platform, take these final steps:

1. Shortlist Your Top 3: Based on our review, select three apps that seem most aligned with your budget, goals, and technical resources.
2. Utilize Free Trials: Nearly every app offers a free plan or trial period. Install them on a development store to test the backend interface, customization options, and overall workflow. Don't just look at the features list; experience the platform firsthand.
3. Map Out Your Program: Before launching, outline your rewards structure. How many points for a purchase? What are the redemption tiers? What actions will you reward? Having a clear plan ensures a smooth rollout and prevents you from having to make major changes later.

Ultimately, investing in a Shopify loyalty app is an investment in your customers. It's a powerful declaration that you value their business beyond a single transaction. By choosing wisely and implementing strategically, you can create a powerful engine for sustainable growth, turning customer satisfaction into a tangible, long-term asset.

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Ready to build a loyalty program that truly engages and excites your customers? Toki offers a fresh, gamified approach that turns earning rewards into a fun and interactive experience. If you’re looking to move beyond simple points and create a memorable, community-focused program, explore what makes Toki a unique choice in the Shopify loyalty app ecosystem.