How-To

How to Set Up a Rewards Program in Shopify in 10 Minutes (Step-by-Step)

Want to increase repeat purchases and customer retention? A rewards program is one of the easiest ways to do it—and if you’re using Shopify, you can get one live in 10 minutes or less.

Here’s how to do it, step by step.

Step 1: Choose the Right App

Some popular Shopify loyalty apps include:

  • Toki – All-in-one solution with points, referrals, memberships, and affiliate tools.
  • Smile.io – Easy to use and free to start.
  • LoyaltyLion – Great for data-heavy and advanced workflows.

For this guide, we’ll use Toki as the example because of its flexibility and fast setup.

Step 2: Install the App

  1. Go to the Shopify App Store
  2. Search for Toki Loyalty + Rewards
  3. Click Add App
  4. Follow the prompts to install it on your store

That’s it. You’re now ready to start customizing.

Step 3: Set Up Your Points System

Decide how customers earn and redeem points. Some example configurations:

  • 1 point per $1 spent
  • 100 points = $5 off
  • Bonus points for signing up, following on Instagram, or writing a review

Toki comes with a default template you can tweak instantly.

Step 4: Add Referral Rewards (Optional)

Enable the referral feature so existing customers can earn rewards by inviting friends. Set the reward type:

  • Referrer gets 500 points
  • Friend gets 10% off first order

This creates a viral loop for your brand while giving something to both parties.

Step 5: Customize the Look & Feel

Match your loyalty widget or launcher to your brand:

  • Change colors to match your theme
  • Upload your logo
  • Set tone of voice for calls-to-action

No developer needed—it’s all no-code.

Step 6: Promote It

Add banners, post on socials, and mention your rewards program in:

  • Email flows
  • Post-purchase pages
  • Product descriptions

Let customers know they’re earning value with every purchase.

Final Thoughts

You don’t need weeks (or a developer) to launch a loyalty program. With the right tool, it’s just a few clicks—and within minutes, you’re turning every order into a reason to come back.

Don’t wait. Start rewarding your best customers today.