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In fact, referrals are core to her business. Dentists suggest her product to their patients which drives sales. Which is exactly why Dr. Jen's partnered with Toki for their conference circuit activations. With the conference season coming up, Dr. Jen's team needed a way to convert passing conversations into referral partners.
To do so, Dr. Jen's would need to use incentives to convert more dentists to fans and motivate to spread the word about the brand. They kicked off this conference activation by placing QR codes at their booth incentivizing attendees to scan the codes and get signed up for their loyalty program.
Sign up was simply done through passwordless login on mobile. This creates an account with sent customer contact info directly to Klaviyo for follow up post conference. The newly loyalty affiliate was then prompted to download the Apple wallet card. If they downloaded the Apple wallet card, they would get rewarded!
The Apple wallet card has each referrers' unique referral code on it. So when a dentist is in their office on Monday, they can pull out their pass to show their clients what they recommend for their teeth. That client can then scan the code and automatically have the referral discount code attached to their cart. This is a much more seamless referral experience than the usual shared referral link!
The most pivotal part of the Dr. Jen's referral incentive plan is that it is implemented with cash payments! Instead of rewarding referrers with store credit, Dr. Jen's uses the Toki Cash product to allow their customers to be rewarded with cash they can move to their bank account instantaneously!
As a result, Dr. Jen's saw hundreds and hundreds to sign ups and downloads during the conference. After the conference they were able to regularly drop rewards and promotions to their referral partners in order to activate them to bring in net new customers. This facilitated an entire organic affiliate channel for the Dr. Jen's brand resulting in ongoing referral revenue and ancillary net new customers.
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"We recognized the importance of a loyalty program for our brand, and sought a solution that could offer more than just cash back and incentives to our customers. Toki was that solution! The product itself is outstanding, constantly evolving, and has proven to be highly effective in increasing customer engagement and boosting revenue."
Dr. Jen is a certified dentist with over twenty-five years of experience. Her and her team launched Dr. Jen's Toothpaste with health in mind. Dr. Jen's Toothpaste a uniquely crafted remineralizing toothpaste with uses nourishing, proven ingredients to remineralize tooth enamel to help prevent tooth decay. Her high quality ingredients and masterfully crafted product have made her a hit with dental offices throughout the United States.
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