Loyalty that lives on the lock screen
One tap adds your program to Apple Wallet or Google Wallet. Balances update in real time, and you can push a message the moment points land — no app download, ever.
On paid plans, from $49/month · 14-day free trial →Every loyalty program has the same weak point: customers forget it exists. The balance lives in an account page nobody visits, surfaced only at checkout — if they're logged in. Toki puts the program somewhere customers look dozens of times a day: their phone's wallet, right next to their boarding passes and payment cards.
One tap, no app
Brand apps get deleted; wallet passes get kept. Toki generates a branded Apple Wallet / Google Wallet pass for every member, added with a single tap from:
- Your storefront — from the member card in the Customer Hub, after joining the program
- Email or SMS — via Klaviyo and Attentive flows
- The register — at POS, so in-store customers join on the spot
The pass shows your brand, the member's live points balance and their tier — or a punch card whose stamps fill in as they earn — doing quiet retention work every time they open their wallet. The full mechanics are in the wallet passes docs.
A push channel you own
Here's the part most merchants underestimate: wallet passes can push to the lock screen. When a pass updates, the phone can surface it —
- "You earned 150 points. Balance: 2,450."
- "Your reward is waiting: $15 off any order."
- "Welcome to Gold — free shipping is now on every order."
- Location-triggered notes when a member is near your retail store
No app install, no ad auction, no deliverability games. Just your program, talking to your best customers on the most valuable screen they own. Our Apple Wallet loyalty cards guide covers strategy and examples.
Scannable in store, synced everywhere
Each pass can carry a QR code tied to the member. At the register, one scan at Shopify POS brings up the customer's points, rewards and perks — the same balance they see online. The QR code can hold the member's referral link instead, so friends can scan it too.
That closes the omnichannel loop: shop online, redeem in store, get the push, come back. It's the retention flywheel airlines have run for decades, finally practical for a Shopify brand.
Included, not an add-on
Wallet passes come with every paid Toki plan, starting with Pay as you Go at $49/month (14-day free trial), alongside points, tiers and referrals — members can even share their referral link straight from the pass. Install Toki and put your program on the lock screen this week.
Frequently asked questions
How do customers add my loyalty card to Apple Wallet or Google Wallet?
One tap from your storefront, a post-purchase email, an SMS, or at the POS counter. Toki generates a branded pass per member — no app to download, no account setup beyond what they already have with your store.
Does the pass update when points change?
Yes. Balances, tier, codes and punch-card stamps update on their own as members earn and spend, and every design change you save is pushed to every installed pass. The pass is a live view of the member's account, not a static barcode.
Can I send push notifications through wallet passes?
Yes — pass updates can notify the lock screen: points earned, rewards unlocked, expiring points, tier changes. Location-based alerts can trigger near your retail stores. It's a push channel you own, with no app and no ad spend.
Do wallet passes work in store?
Yes. Each pass can carry a QR code tied to the member — staff scan it at Shopify POS to bring up the customer's points, rewards and perks, and redeem for them from the Toki tile.
Why use wallet passes instead of a mobile app?
Adoption. Getting a customer to install and keep a brand app is brutally hard; adding a wallet pass is one tap, and it lives in an app they already open daily. You get the lock-screen presence of an app at a fraction of the friction.