Inspiration

Best Loyalty Program Examples From Real Shopify Stores (2025 Edition)

Thinking about launching a loyalty program but not sure what it should look like?

Here are some of the best real-world examples of Shopify brands crushing it with loyalty—each using different strategies, formats, and branding angles.

1. Blume – Points + Referrals + Brand Voice

Blume runs a wellness-focused loyalty program that matches their playful, empowering tone.

What they do well:

  • On-brand naming: “Blume Bucks”
  • Easy-to-understand rewards
  • Integrated referral system
  • Tiered system that encourages brand engagement

Why it works: It doesn’t feel like a bolt-on. Loyalty is part of the brand experience.

2. Caraway – VIP Tier System

Caraway (cookware) uses loyalty not just for purchases, but to reward engagement.

Key moves:

  • VIP tiers named after culinary milestones
  • Points for purchases, reviews, and social follows
  • Exclusive early access to product drops

Why it works: High-AOV items need strong retention mechanics. This keeps customers coming back for more (and telling friends).

3. Parade – Gamified Membership

Parade, a DTC underwear brand, made its loyalty program feel like a game.

What’s cool:

  • Missions instead of boring rules
  • Collectible-style progress bars
  • “Unlock” rewards like new badge levels

Why it works: It turns customers into players—sticky and fun.

4. OLIPOP – Membership + Content

OLIPOP adds value not just with discounts, but community.

Features:

  • Subscription-based perks
  • Access to exclusive wellness content
  • “Friends of OLIPOP” branded community

Why it works: Customers aren’t just earning—they’re belonging.

5. Toki Merchants – Custom Loyalty Systems

Brands using Toki build programs tailored to their customers—not cookie-cutter ones.

Examples include:

  • Tiered point rewards + memberships
  • Shopify-native referral tracking
  • Web3 rewards for collectors
  • Bundles that unlock perks

Why it works: Toki gives Shopify brands full flexibility with rewards, referrals, memberships, and more—without needing 3 apps.

Final Thoughts

Don’t settle for a generic “points-for-purchase” setup. The best loyalty programs reflect your brand, reward your best customers, and drive real retention.

Use these examples as fuel, but don’t be afraid to invent your own version. That’s where the magic happens.