Anonymous Wishlists

Shoppers can now save products to wishlists before creating an account or logging in.

What's New

Visitors can immediately start saving favorite items without the friction of account creation. When they eventually sign in, all saved items automatically sync to their account.

Features for Anonymous Users

• Save products instantly without logging in
• Create multiple wishlist collections
• Organize and rename collections
• Remove items
• Items persist across browser sessions
• Seamless sync when they later log in

Why It Matters for Conversion

Removing the login requirement significantly reduces friction in the customer journey:

• Lower bounce rates: Customers don't abandon when prompted to log in just to save a product
• Higher intent signals: Capture purchase intent earlier in the customer journey
• Smoother path to purchase: Curated lists waiting when they're ready to buy
• Increased return visits: Wishlist items give customers a reason to come back
• Better first impression: Frictionless experience builds trust

Impact

Studies show that requiring account creation is a top reason for cart abandonment. By allowing immediate wishlist engagement, you meet customers where they are and remove unnecessary obstacles to conversion.

This represents a modern e-commerce best practice: capture interest first, ask for commitment later.