Loyalty platforms are absolutely nothing without a super bomb email/SMS strategy. It’s hard for us to admit.. We wish we could tell you that Toki as a platform on it’s own just cranks out money.. But frankly.. It needs some help from it’s marketing automation friends.
We, at Toki, believe in abundant transparency. So, we are going to open source our playbook for a really bomb email/SMS outreach strategy and will print you money in no time. We set this up for every single one of our customers so if this looks like it would help you, please reach out and we will get you churning in no time.
The Joined Program flow is your opportunity to educate your customers about your program and why they should pay attention to it. Some important things to drive home are how credit can be earned and how they can be spent. And most importantly you want to focus on
SUPER TIP: This flow will 3X if you throw a Complete Profile email in there? What does that mean? With Toki, you can reward a customer for completing their customer profile. This means asking them questions like "Whats your dogs name?" "How old is your dog?" and more data points that will help you get to know your customer and better segment them in your flows later. By giving a bit of credit here, you are giving your customer the feeling of accumulating enough credit which starts to get meaningful and weigh heavy in their wallets.
Reward Tier earned is an automation to be set up for each tier that is earned. Each email should not only thank the customer and reward them for their support but also tell them what they are unlocking from reaching this exciting point in their journey with you. It's an opportunity to show them what they can get with their newfound credits.
Referral completed is a no brainer. We suggest setting this up to thank the customer for making the referral and letting them know how much credit they got for making it.
SUPER TIP: Want to 2x this flow? Set up a Referral Challenge email send a few days later. Challenge the customer to send you two more referrals in the next week for the chance to collect more credit or enter a giveaway.
Now, this is a big one. Your customers are going to earn points and not use them. It's very important to send them notifications to let them know they have credit to spend, show them how to spend them and show them what they can spend them on! You can set these automations up at different credit thresholds or on a time-based cadence.
Voting Activities are ways to make your customers feel like they are active participants in the growth of your brand! You can ask them to vote on anything - what product you should launch next, what celeb you should sponsor on TikTok next, etc. We suggest setting up an automated flow for every time a new voting activity launches. This flow gives you three touch points to activate your customer and remind them to spend their credit with you.
Challenges are unique ways to activate your customers to help you grow your brand awareness. You can set up challenges as often as you want and to be as extreme as you want! Challenge your customers to take a pic of your product in the wild 5 times this week. Challenge them to get 25 of their friends to join your loyalty program! We suggest setting up an automated flow for every time a new challenge launches. This flow gives you three touch points to activate your customer and remind them to spend their credit with you.
Activities are not a thing to just set up one time! Great programs are regularly launching new activities for their customers to do to motivate them to be active brand participants. For example, you launch a new product. Encourage your customers to like the launch YouTube video by giving them store credit or cashback. Another example, you launch in Target! Encourage your customers to buy the product in stores and get $20 in credit to shop D2C. We suggest setting up an automated flow for every time a new activity launches. This flow gives you three touch points to activate your customer and remind them to spend their credit with you.