Balenciaga has launched two retro mini-games as part of its 520 marketing efforts, which are integrated into the brand's official mini-program on Wechat. Players can collect Balenciaga star items by searching rooms in the game and clicking on the hidden product icons they discover. From 10 May, the Balenciaga 520 holiday limited-edition series will also be available in the brand's stores and on its official website. The collection includes graphic hoodies, T-shirts, shorts, hats and jackets printed with the characters “5:20”, as well as the Hourglass bag, Le Cagole bag and Track sneakers in limited edition colours.

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