ASICS launched its new “Sunrise Red” collection, with each of the nine silhouettes releasing as digital sneakers. The capsule features a number of classic ASICS silhouettes, each of which will be available as an NFT through an online auction. Following the online auction, ASICS will reinvest all proceeds through its Digital Goods Artist-in-Residence Program, which makes up part of its wider Sound Mind, Sound Body philosophy.
